PopCap Games Launches Bejeweled™ Blitz for Android

  PopCap Games Launches Bejeweled™ Blitz for Android

Free-To-Play, 60-Second Social Adaptation of PopCap’s Classic Match-3 Puzzler
                        Now Available via Google Play

Business Wire

SEATTLE -- May 2, 2013

PopCap Games, a worldwide leader in mobile and social games and a division of
Electronic Arts Inc. (NASDAQ: EA), today announced the global launch of
Bejeweled™ Blitz for Android, supporting more than 1,000 of the latest mobile
devices and delivering the perpetually popular social-mobile puzzle action
game with exclusive Android-only content and features. The game is available
immediately for free download via Google Play.

“Supporting the Android platform is an important part of our mobile gaming
strategy and we’re excited to expand the PopCap game library with this
customized adaptation of Bejeweled Blitz,” said Heather Hazen, executive
producer at PopCap Games. “With this launch, PopCap is bringing the most
exciting and social iteration of its flagship game to hundreds of millions of
additional players around the globe.”

Bejeweled Blitz is one of the most popular social games of all time, and has
been played literally billions of times since debuting on Facebook four years
ago. Nearly 50 million players around the world have spent 3.5 billion hours
matching and destroying more than 30 trillion gems while vying to top their
friends on the game’s shared leaderboard. Over 140 million games of Bejeweled
Blitz are played each day, resulting in another half-billion gems being
destroyed every hour of every day. These figures are expected to grow
dramatically now that Android device owners can play the game anytime,
anywhere!

Bejeweled Blitz for Android – Key Features:

Exclusive Android-Only Features:

◊ 100,000 coins provided upon download

◊ Free Rare Gems – use the Phoenix Prism, Kanga Ruby, Moonstone, and other
ultra-powerful gems to send your score skyward

◊ Android-exclusive Rare Gem coming soon

Classic Features:

◊ Boost your performance further using up to three of six boosts in any
combination

◊ Create special Flame, Lightning and Hypercube gems to destroy more gems
faster

◊ Daily Spin feature lets players try their luck to win bonus coins every day

◊ Tutorial to help get new players moving up their leaderboards quickly

About PopCap

PopCap Games is the leading global developer, publisher and operator of casual
video games: fun, easy-to-learn, captivating games that appeal to all ages
across PC, mobile, social and other platforms. Based in Seattle, Washington,
PopCap was founded in 2000, was acquired by Electronic Arts in 2011, and has a
worldwide staff of more than 400 people in Seattle, San Francisco, and
Shanghai. PopCap's games have been downloaded over 1.5 billion times by
consumers worldwide, and its flagship franchise, Bejeweled^™, has sold more
than 50 million units.

Bejeweled and PopCap are trademarks of Electronic Arts Inc.

Contact:

Radiate PR for PopCap Games
Laurie Thornton, 650-743-6487
laurie@radiatepr.com
 
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