SDL Selected by Prostate Cancer UK to Deliver Consistent Customer Experience
Across Digital Channels
Sledgehammer campaign connects supporters via a unified approach to
web, mobile and tablet
MAIDENHEAD, UNITED KINGDOM -- (Marketwired) -- 05/01/13 -- Prostate
Cancer UK has chosen SDL (LSE:SDL) to help them connect with their
supports and donors when they are on the move. The Sledgehammer
initiative is a hard hitting campaign kicked off by UK comedian Bill
Bailey and aims to increase awareness of prostate cancer and raise
funds for research.
"Mobile is becoming a bigger part of people's lives every day, and
it's a very important channel to us," said Sadie Crabtree, digital
manager at Prostate Cancer UK. "Thanks to SDL Mobile, we can catch
people right at the moment they see our adverts and give them an easy
way to get involved and help increase survival rates for men
throughout the UK."
SDL fully optimized Prostate Cancer UK's highest traffic web content
in under one week, ensuring supporters and fundraisers were able to
get information or support the charity at any time, whether accessing
the website from either a PC, mobile or tablet device.
"This is an enormous opportunity for charities to grab people's
attention and maximize the donation potential," said Phillip Clement,
Director, Sales and Marketing for SDL Content Management Technologies
division. "We are truly excited to see a joined up campaign of
television advertising and mobile website working in synergy to help
promote the Sledgehammer Campaign."
To learn more about SDL Mobile visit our mobile solutions page on
About Prostate Cancer UK
Prostate Cancer UK fights to help more men survive prostate cancer
and enjoy a better quality of life. Prostate cancer is the most
common cancer diagnosed in men in the UK. Over 40,000 men are
diagnosed every year, and every hour at least 1 man dies from this
disease. For additional information about this disease or about the
work being done by Prostate Cancer UK, visit www.prostatecanceruk.org
or call the confidential helpline on 0800 074 8383.
SDL enables global businesses to enrich their customers' experience
through the entire customer journey. SDL's technology and services
help brands to predict what their customers want and
engage with them
across multiple languages, cultures, channels and devices.
SDL has over 1,500 enterprise customers, 400 partners and a global
infrastructure of 70 offices in 38 countries. 42 out of the top 50
brands work with SDL. For more information, visit www.sdl.com.
GolinHarris for SDL (Americas)
+1 415 318 4375
Mary Galoski Parsons
+1 781 756 5454
SDL Corporate Headquarters
+44 (0)7792 662213
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