Revenue Analytics Chief Scientist Describes Big Data’s Role in Business
ATLANTA -- May 1, 2013
In a recent Strata Profile, Revenue Analytics Chief Scientist Jon Higbie
describes the critical role of big data analytics in pricing and Revenue
Management. Greater transparency and the internet are requiring companies to
more accurately predict customer buying preferences and respond appropriately.
Increasingly, large companies like Coca Cola and InterContinental Hotels Group
are applying big data analytics to plan their business, and determine prices
and promotions for everything from hotel rooms to movie theater popcorn to a
carton of OJ. “Pricing decisions are going to be made whether you have
analytics behind it or not,” says Dr. Higbie. Dr. Higbie also discusses the
role of analytics in Minute Maid’s highly successful Black Book application
profiled in BusinessWeek that optimizes the sourcing and blending of orange
juice to optimize the taste of their juice products.
The full text of the Strata Profile can be found here.
About Revenue Analytics
Revenue Analytics is the world’s leading consulting firm in designing
visionary capabilities in Pricing and Revenue Management. Revenue Analytics
partners with clients to create elegant solutions that deliver high impact
results. The firm’s principals have successfully facilitated more than 100
previous clients uncovering over $10 billion in additional revenues. For more
information, visit www.revenueanalytics.com.
Joanna Roy, 770-661-1444
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