Revenue Analytics Chief Scientist Describes Big Data’s Role in Business Business Wire ATLANTA -- May 1, 2013 In a recent Strata Profile, Revenue Analytics Chief Scientist Jon Higbie describes the critical role of big data analytics in pricing and Revenue Management. Greater transparency and the internet are requiring companies to more accurately predict customer buying preferences and respond appropriately. Increasingly, large companies like Coca Cola and InterContinental Hotels Group are applying big data analytics to plan their business, and determine prices and promotions for everything from hotel rooms to movie theater popcorn to a carton of OJ. “Pricing decisions are going to be made whether you have analytics behind it or not,” says Dr. Higbie. Dr. Higbie also discusses the role of analytics in Minute Maid’s highly successful Black Book application profiled in BusinessWeek that optimizes the sourcing and blending of orange juice to optimize the taste of their juice products. The full text of the Strata Profile can be found here. About Revenue Analytics Revenue Analytics is the world’s leading consulting firm in designing visionary capabilities in Pricing and Revenue Management. Revenue Analytics partners with clients to create elegant solutions that deliver high impact results. The firm’s principals have successfully facilitated more than 100 previous clients uncovering over $10 billion in additional revenues. For more information, visit www.revenueanalytics.com. Contact: Revenue Analytics Joanna Roy, 770-661-1444 firstname.lastname@example.org
Revenue Analytics Chief Scientist Describes Big Data’s Role in Business
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