Putting Meals on the Table for People in Need: Sheryl Crow and One A Day® Women's Brand on a Nutrition Mission to Help Feed the

  Putting Meals on the Table for People in Need: Sheryl Crow and One A Day®
  Women's Brand on a Nutrition Mission to Help Feed the More Than 50 Million
                       Americans Facing Food Insecurity

Campaign to Raise $250K for Feeding America through "Buy a Bottle" Donation
Program; Award $100K to Help Continue the Work of Community Food Banks
Nominated by Consumers

PR Newswire

MORRISTOWN, N.J., May 1, 2013

MORRISTOWN, N.J., May 1, 2013 /PRNewswire/ --Today, Bayer HealthCare LLC, the
makers of One A Day^® Women's Multivitamins, along with Feeding America^®, the
nation's leading domestic hunger-relief charity, and nine-time Grammy Award
winner Sheryl Crow kick off year two of their Nutrition Mission ^ with the ^
announcement of a donation program and grant opportunity to benefit Feeding
America's network of more than 200 community food banks that help distribute
over 3 billion pounds of food to Americans annually.

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(Photo: http://photos.prnewswire.com/prnh/20130501/MM04616)

Food insecurity is an alarming problem in America with more than 50 million
people, including 16.7 million children, ^ living in food insecure households.
It has no boundaries: A single mother, working a minimum wage job, who can't
afford to pay her rent and also buy food for her children; an elderly man,
whose Social Security income doesn't cover the cost of his life-saving
medications and his groceries; a father, recently laid off, who must choose
between paying the electric bill and buying food for his family. What these
people, like millions of other Americans, have in common is that they depend
on the assistance of Feeding America's nationwide network to help put food on
the table day in and day out.

As part of the Nutrition Mission, a national charitable campaign to help
provide nourishment to the millions of Americans who live with food
insecurity, the One A Day Women's brand will make a donation of two meals to
Feeding America for every purchase of One A Day Women's Multivitamins through
July 28, 2013 - up to 2 million meals.** New for this year, the One A Day
Women's brand is also calling for Americans to share stories of the "Nutrition
Missions" taking place each and every day to help fight hunger in local
communities for a chance to be selected for one of four $25,000 grants to be
awarded to Feeding America food banks in September during Hunger Action

"It's truly shocking that in this day and age so many Americans still struggle
with food insecurity. As a mother, I can't even imagine not being able to
provide for my children," says long time hunger advocate and Feeding America
volunteer, Sheryl Crow. "That's why I'm proud to again be teaming up with the
One A Day Women's brand on the Nutrition Mission to help Feeding America
continue to serve Americans in need. I've seen the great work of Feeding
America volunteers firsthand at my local food bank and can't think of a better
way to honor their remarkable work than by helping to fund additional efforts
in their local communities. Please join our effort by buying a bottle of One A
Day Women's or making a grant nomination for a Feeding America food bank."

Buy a Bottle, Make a Difference
As part of the One A Day Women's brand commitment to the Nutrition Mission,
now through July 28, 2013, a donation of two meals - up to 2 million meals** –
will be made to Feeding America for every purchase of One A Day Women's

"We are proud to be teaming up again with Feeding America and Sheryl Crow on
our Nutrition Mission to raise awareness of food insecurity and help families
across America get nutrition they may need," says Barton Warner, VP,
Marketing, Bayer HealthCare. "A purchase of One A Day Women's not only helps
support a woman's own nutrition, but now it also strengthens Feeding America's
efforts to help nourish families across the country."

Honoring Volunteers and Commitment to Fighting Hunger in Local Communities
This year, the Nutrition Mission will also recognize the people that fight
against hunger in their local communities every day by awarding four $25,000
grants to their local Feeding America food banks. One A Day Women's brand
encourages consumers to share stories of how they fight hunger in their local
communities at www.NutritionMission.com to be entered for a chance to be
selected for one of the four grants. Winners will be announced in September,
with one winner receiving a trip to meet Sheryl Crow in New York City to help
further raise awareness of food insecurity and inspire others to help fight

"We take great pride in helping to fight hunger across the United States and
are proud to again be working with One A Day Women's brand and Sheryl Crow on
the Nutrition Mission," says Leah Ray, Vice President of Corporate
Partnerships, Feeding America. "Not only will the 2 million meals provide a
great benefit, but the grant opportunity will bring attention to the amazing
work of our volunteers."

To enter for a chance to be selected for a Nutrition Mission grant and learn
more about supporting the Nutrition Mission, visit www.NutritionMission.com.

About One A Day Women's Multivitamins
Bayer Consumer Care's complete line of One A Day products provides
gender-specific and lifestyle benefits based on individual health concerns.
One A Day Women's is a complete multivitamin designed specifically for leading
health concerns of women.

One A Day Women's is specially formulated to support:*

  oBone Strength with Calcium, Vitamin D and Magnesium
  oHeart Health with Vitamins B6, B12, C, E, and Folic Acid
  oImmune Health with Vitamins C, A, E and Selenium
  oPhysical Energy with B-Vitamins and Chromium to help convert food to fuel
  oA Healthy Reproductive System with Folic Acid, Magnesium, Zinc and
    Calcium. Provides nutritional support during PMS and Menopause
  oHealthy Skin with Vitamins A, C, Copper and Iron

For more information about One A Day multivitamins, visit www.oneaday.com.

About Feeding America
Feeding America provides low-income individuals and families with the fuel to
survive and even thrive. As the nation's leading domestic hunger-relief
charity, their network members supply food to more than 37 million Americans
each year, including 14 million children and 3 million seniors. Serving the
entire United States, more than 200 member food banks support 61,000 agencies
that address hunger in all of its forms. For more information on how you can
fight hunger in your community and across the country,

About Bayer HealthCare
The Bayer Group is a global enterprise with core competencies in the fields of
health care, agriculture and high-tech materials. Bayer HealthCare, a subgroup
of Bayer AG with annual sales of EUR 18.6 billion (2012), is one of the
world's leading, innovative companies in the healthcare and medical products
industry and is based in Leverkusen, Germany. The company combines the global
activities of the Animal Health, Consumer Care, Medical Care and
Pharmaceuticals divisions. Bayer HealthCare's aim is to discover, develop,
manufacture and market products that will improve human and animal health
worldwide. Bayer HealthCare has a global workforce of 55,300 employees (Dec
31, 2012) and is represented in more than 100 countries. More information at

Our online press service is just a click away: press.healthcare.bayer.com
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The Consumer Care division of Bayer HealthCare is headquartered in Morristown,
N.J. Bayer's Consumer Care division is among the largest marketers of
over-the-counter medications and nutritional supplements in the world. Some of
the most trusted and recognizable brands in the world today come from the
Bayer portfolio of products. These include Bayer® Aspirin, Aleve®,
Alka-Seltzer Plus®, Bactine®, RID®, Phillips'® Milk of Magnesia, Midol®,
Alka-Seltzer®, One A Day® vitamins, and Flintstones™ vitamins in the United
States, and, globally, Aspirin®, Flanax®/Apronax®, Talcid®, Rennie®,
Canesten®, Bepanthen®, Bepanthol®, Supradyn®, Redoxon®, Berocca®,
Cal-D-Vita/Elevit® and Vital 50 Plus®.

Please visit our anniversary website: http://www.150.bayer.com

Forward-Looking Statements

This release may contain forward-looking statements based on current
assumptions and forecasts made by Bayer Group or subgroup management. Various
known and unknown risks, uncertainties and other factors could lead to
material differences between the actual future results, financial situation,
development or performance of the company and the estimates given here. These
factors include those discussed in Bayer's public reports which are available
on the Bayer website at www.bayer.com. The company assumes no liability
whatsoever to update these forward-looking statements or to conform them to
future events or developments.

* This statement has not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure, or prevent any disease.

**25¢ donation per bottle up to a total of $250,000 or through 7/28/13, $1 = 8
meals secured by Feeding America on behalf of their local food banks.

No Purchase Necessary to Enter or Win. One entry per email address for the
entire Contest Period. Contest ends 7/1/13. Prizes: (4) Grand Prizes/(2) per
Entry period: A $25,000 "grant" to be awarded in the form of a check, made out
to the Food Bank discussed in the Grand Prize winner's entry. (1) Trip Prize
winner: (3) day/(2) night trip to New York City, NY for winner and (1) guest
with the opportunity to meet Sheryl Crow ("Trip"). Trip to be taken in
September 2013/October 2013. Other restrictions apply. Total Value of All
Prizes: $104,800. Open to legal U.S. residents at least 18 years or age of
majority (whichever is older in state of residence). Void where prohibited,
restricted, or taxed by law. For complete rules, go to website.

SOURCE Bayer Healthcare

Contact: Bayer HealthCare, Anne Coiley, (973) 254-4607, E-Mail:
anne.coiley@bayer.com; Feeding America, Angela DePaul, (312) 641-5695, E-Mail:
adepaul@feedingamerica.org; Marina Maher Communications, Jaymie Arkin, (212)
485-6913, E-Mail: jarkin@mahercomm.com
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