Life Time Athletic Events Kicks off 2013 Event Season

  Life Time Athletic Events Kicks off 2013 Event Season

Business Wire

CHANHASSEN, Minn. -- May 01, 2013

Life Time Athletic Events, the premiere endurance event division of Life Time
– The Healthy Way of Life Company(NYSE:LTM) serving more than 100,000
athletes from around the world annually, kicked off its 2013 event season with
record attendance at its first three events. Life Time Athletic Events will
produce more than 100 events through its 17 athletic brands now through
December including the premiere of its newest race series, Athleta Esprit de
She on May 5.

The 2013 event season kicked off with the inaugural Torchlight Phoenix. On
March 23, this Life Time Athletic Events fun run and legendary post-race party
made its Phoenix debut. The run event originated in Minneapolis and looks to
expand as a premier 5K fun run and party nationwide.

On April 7, the  Nautica South Beach Triathlon  kicked off the Life Time Tri
Series and  took Miami by storm with a sold-out event and more than 3,000
athletes competing. Pro Ben Collins took the lead in the Men’s Pro Division
and Helle Frederiksen placed first in the Female Pro Division. The next event
in the Life Time Tri Series is the Life Time Tri CapTex on May 27 in Austin,

The first Leadville Qualifying Series event of the season, the Austin Rattler
set a new record for attendance with a near 50% increase in participation. The
100K mountain bike race also qualified 102 people for the legendary Leadville
Trail 100 MTB race in August.

Rated one of the most anticipated new races for 2013 by Triathlete Magazine,
the LeadmanTri Marquee 125 took place at Tempe Beach Park and set the
attendance record for participation over all Leadman events. The event also
introduced Leadman Tri 125k belt buckle award, for finishers competing the
race under the prescribed time limit. Alongside the LeadmanTri Marquee was the
Life Time Tri Marquee. The second event in the Life Time Tri Series, the Life
Time Tri Marquee made its debut with more than 700 participants. The event
featured sprint and international distance events, serving first-time
triathletes to seasoned pros. Australian brother-sister duo, James Seear and
Maxine Seear claimed victories in the male and female international distances.

Life Time Athletic Events will unveil its newest event series, Athleta Esprit
de She – The Spirit of Her Race Series in Tempe on May 5 with a triathlon and
duathlon. The Athleta Esprit de She Race Series features 18 fitness-inspired
“happy hour” 5K and 10K runs, cycle tours, duathlons and triathlons for every
pace and passion.

To learn more about Life Time Athletic Events or to register for one of the 70
events, visit Life Time Athletic Events can be found on
Twitter by following @lifetimefitness and by liking the Life Time Athletic
Events Facebook page.

About Life Time Fitness, Inc.
As The Healthy Way of Life Company, Life Time Fitness (NYSE:LTM) helps
organizations, communities and individuals achieve their total health
objectives, athletic aspirations and fitness goals by engaging in their areas
of interest – or discovering new passions – both inside and outside of Life
Time’s distinctive and large sports, professional fitness, family recreation
and spa destinations, most of which operate 24 hours a day, seven days a week.
The Company’s Healthy Way of Life approach enables customers to achieve this
by providing the best programs, people and places of uncompromising quality
and value. As of May 1, 2013, the Company operated 106 centers under the LIFE
TIME FITNESS^® and LIFE TIME ATHLETIC^SM brands in the United States and
Canada. Additional information about Life Time centers, programs and services
is available at


Life Time Fitness
Lauren Flinn, 952-229-7776
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