Burger King® Survey Finds That Men Who Prefer Grilled Burgers Are Better
Brand Celebrates National Burger Month with the Release of Survey Findings
MIAMI, May 1, 2013
MIAMI, May 1, 2013 /PRNewswire/ --To celebrate National Burger Month, the
fire-grilling experts at the BURGER KING^® brand (NYSE: BKW) surveyed* more
than 150,000 people in U.S. on their grilling preferences and burger eating
habits. Known for fire-grilling burgers rather than frying them, the BURGER
KING^® brand investigated the ties between personality attributes and burger
Flame-grilled burgers win in a landslide for both sexes – 8:1 for men and 5:1
oPeople who prefer flame-grilled burgers are the happiest among those
oPeople who prefer flame-grilled burgers are the most self-confident among
oMen prefer grilled burgers almost 8:1 over fried burgers – and those who
prefer grilled on average are better looking*
When asked "How do you like your burgers?" responses conclude that U.S. burger
eaters like to play it safe, but are also high maintenance:
oThey keep things simple: 35% of men and 45% of women like their burgers
"Basic: ketchup, mustard, pickles"
oThey want it all: 50% of men and 40% of women like their burgers "Deluxe:
bacon, mushrooms, BBQ sauce"
oThey like it wild: 12% of men and 7% of women like their burgers "Crazy:
Fried eggs, jalapeños, peanut butter"
Expanding on their already diverse burger menu items including the iconic
WHOPPER^® sandwich, the BURGER KING^® brand recently introduced the Turkey
Burger, Veggie Burger, Chipotle WHOPPER^® sandwich and Bacon Cheddar Stuffed
Burger to continue providing great tasting burger options.
To learn more about Burger King Worldwide, please visit the company's website
at www.bk.com or follow us on Facebook and Twitter.
About Burger King Worldwide, Inc.
Founded in 1954, BURGER KING® (NYSE: BKW) is the second largest fast food
hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER
KING® system operates in over 13,000 locations serving more than 11 million
guests daily in 88 countries and territories worldwide. Approximately 97
percent of BURGER KING® restaurants are owned and operated by independent
franchisees, many of them family-owned operations that have been in business
for decades. To learn more about Burger King Worldwide, please visit the
company's website at www.bk.comor follow us on Facebook and Twitter.
This survey was conducted online within the United States by OK! Cupid on
behalf of the BURGER KING^® brand from April 22-25, 2013 among more than
150,000 adults ages 18 and older. Respondents answered online questions and
the responses were cross-tabulated with peer assessments. This online survey
is not based on a probability sample and therefore no estimate of theoretical
sampling error can be calculated. For complete survey methodology, including
weighting variables, please contact Brooke Scher Mogan at ALISON BROD PUBLIC
RELATIONS at 212.230.1800/Brooke@alisonbrodpr.com.
SOURCE Burger King Worldwide, Inc.
Contact: Brooke Scher Mogan, 212-230-1800, firstname.lastname@example.org; ALISON
BROD PUBLIC RELATIONS, email@example.com
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