Southwest Airlines Welcomes vitaminwater® Onboard

              Southwest Airlines Welcomes vitaminwater® Onboard

In Celebration, Carrier Launches Sweepstakes to Give Away a Year of Free
Travel and vitaminwater!

PR Newswire

DALLAS, May 1, 2013

DALLAS, May 1, 2013 /PRNewswire/ --Southwest Airlines (NYSE: LUV) announced
today the addition of vitaminwater as a new premium drink option onboard!
Customers now have the option to purchase vitaminwater for $3 on all of the
carrier's flights. To celebrate the new partnership, Southwest today launched
a sweepstakes to give away a year's worth of vitaminwater and travel on
Southwest Airlines! Customers can enter to win at between May 1 and May 31, 2013 (sweepstakes
rules listed below.)

"We're excited to add vitaminwater to our variety of onboard offerings," said
Mike Hafner, Southwest's Vice President of Cabin Services. "We listened to
our Customers and know they'll be happy with this new premium beverage

"vitaminwater is thrilled to be riding along with consumers on Southwest
flights," said Brock Safe, Coca-Cola's Sr. National Account Executive. "This
adds a great-tasting, nutrient enhanced beverage option to the onboard
selection of Coca-Cola products that they can enjoy inflight."

Southwest is launching the year-long trial of vitaminwater by offering the
popular flavors vitaminwater xxx (acai-blueberry-pomegranate) and vitaminwater
squeezed (lemonade). The airline will accept Business Select and Rapid Rewards
drink coupons as payment for vitaminwater onboard during the trial.

Southwest Airlines offers complimentary non-alcoholic refreshments such as
water, coffee, and soft drinks onboard all flights, along with peanuts and
pretzels. A heartier snack is offered to Customers free of charge on longer
flights. Customers may also purchase beer, wine, and cocktails for $5 per
drink. Click here to access the current Southwest Airlines inflight menu to
see a list of all onboard offerings.


In its 42^nd year of service, Dallas-based Southwest Airlines (NYSE: LUV)
continues to differentiate itself from other carriers with exemplary Customer
Service delivered by nearly 46,000 Employees to more than 100 million
Customers annually. Southwest is the nation's largest carrier in terms of
originating domestic passengers boarded, and including wholly-owned
subsidiary, AirTran Airways, operates the largest fleet of Boeing aircraft in
the world to serve 97 destinations in 41 states, the District of Columbia, the
Commonwealth of Puerto Rico, and six near-international countries. Southwest
is one of the most honored airlines in the world, known for its triple bottom
line approach that takes into account the carrier's performance and
productivity, the importance of its People and the communities it serves, and
its commitment to efficiency and the planet. The 2011 Southwest Airlines One
Report™ can be found at

Southwest Airlines
From its first flights on June 18, 1971, Southwest Airlines launched an era of
unprecedented affordability in air travel quantified by the U.S. Department of
Transportation as "The Southwest Effect," a lowering of fares and increase in
passenger traffic wherever the carrier serves. On every flight, Southwest
offers Customers the first two pieces of checked luggage (weight and size
limitations apply) and all ticket changes without additional fees. Southwest's
all Boeing fleet consistently offers leather seating and the comfort of
full-size cabins, many of which are equipped with satellite-based WiFi
connectivity and a new, sustainable cabin interior. With 40 consecutive years
of profitability, the People of Southwest operate nearly 3,400 flights a day
and serve communities around 84 airports in Southwest's network of domestic
destinations. Southwest Airlines' frequent flights and low fares are
available only at

AirTran Airways
AirTran Airways, a wholly-owned subsidiary of Southwest Airlines Co., offers
coast-to-coast and near-international service with close to 600 flights a day
to 49 destinations. The carrier's high-quality product includes assigned
seating and Business Class. As Southwest continues to integrate AirTran's
People, places, and planes into Southwest Airlines, Customers of both carriers
may book flights at and exchange earned loyalty points between
both AirTran's A+ Rewards® and Southwest's Rapid Rewards® for reward travel on
either airline.

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and still brands. Led by
Coca-Cola, the world's most valuable brand, our Company's portfolio features
16 billion-dollar brands including Diet Coke®, Fanta®, Sprite®, Coca-Cola
Zero™, vitaminwater®, Powerade®, Minute Maid®, Simply®, Georgia® and Del
Valle®. Globally, weare the No. 1 provider of sparkling beverages,
ready-to-drink coffees, and juices and juice drinks.Through the world's
largest beverage distribution system, consumers in more than 200 countries
enjoyour beverages at a rate of 1.8 billion servings a day. With an enduring
commitment to building sustainable communities, our Company is focused on
initiatives that reduce our environmental footprint, support active, healthy
living, create a safe, inclusive work environment for our associates, and
enhance the economic development of the communities where we operate. Together
with our bottlingpartners, we rank among the world's top 10 private employers
with more than 700,000 systemassociates. For more information, visit, follow us on Twitter or
check out our blog, Coca-Cola Unbottled, at

Sweepstakes Terms and Conditions:
No Purchase Necessary. Open only to legal residents of the 48 contiguous
United States and District of Columbia excluding Florida, New York and Rhode
Island, 18 years of age or older as of May 1, 2013. Void where prohibited by
law. Sweepstakes runs from 12:01 a.m. EST on May 1, 2013 through 11:59 p.m.
EST on May 31, 2013. For entry information and the Official Rules, visit by Southwest Airlines Co.

SOURCE Southwest Airlines

Contact: Katie McDonald, Southwest Airlines Co., 214.792.4847,
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