Rite Aid Returns to Entertainment Industry Foundation Revlon Run/Walk For
Women as Platinum Sponsor
Drugstore Chain Supporting NYC & LA Events with Teams of Runners and Walkers,
Booths & Celebrity Guests
Run/Walk Proceeds Fund Cutting-Edge Women's Cancer Research, Counseling &
CAMP HILL, Pa. -- May 1, 2013
Rite Aid (NYSE: RAD) is proud to announce its second straight year of support
for one of the country's premier women's cancer run/walks, marking platinum
sponsorship for both the New York and the Los Angeles events this May. Rite
Aid is fielding teams of runners and walkers, manning booths, and bringing in
America's favorite fitness expert Denise Austin to warm up participants. Rite
Aid is also partnering with Revlon to donate a combined $100,000 to the
Entertainment Industry Foundation to support the fight against women's cancer.
In its 20^th year, the EIF Revlon Run/Walk For Women draws tens of thousands
of cancer survivors, patients, loved ones and supporters. Rite Aid stores in
the nation's two largest cities are already helping register teams for the two
events, to be held in New York's Central Park on May 4, and at Los Angeles
Memorial Coliseum at Exposition Park on May 11. Before both events, celebrity
fitness guru Denise Austin will lead runners and walkers in warm-up stretches.
Austin is also a spokeswoman for the FOREVER FIT™ line of light home fitness
equipment/products available only at Rite Aid.
"I am honored and excited to be joining Rite Aid, Revlon and the Entertainment
Industry Foundation at both the New York and Los Angeles EIF Revlon Run/Walk
events this year," said fitness expert Denise Austin. "Though I’ll be leading
the warm ups and motivating runners and walkers, for me, the true inspiration
will come from the crowd filled with survivors of women’s cancers and their
Fun Ways to Support Women on Rite Aid's Facebook Page
In order to help raise awareness and drive excitement for the EIF Revlon
Run/Walk, Rite Aid has created a "Celebrating Women" page on its Facebook page
to the Run/Walk, which is online at www.facebook.com/riteaid. Through May 11,
visitors to the page can register a team, donate and publicly honor the women
in their lives. Using a custom-built Facebook app, visitors can upload a photo
and "glamourize" it with fun digital props including a medal, confetti,
official Run/Walk hat, stylish heart sunglasses and more. The photo can then
be easily shared with other Facebook friends to help raise awareness and
support for the cause. As a thank you, sharing a glamourized photo reveals a
Rite Aid photo deal.
Rite Aid customers can also save just by visiting the "Celebrating Women" tab
on Rite Aid's Facebook page, where a rotating selection of exclusive Rite Aid
coupons are available in limited quantities. The printable coupons offer
instant savings on select Revlon purchases at Rite Aid stores. On the day of
the Run/Walk, participants can enter a live Twitter contest for a chance to
save even more at Rite Aid simply by tweeting a Run/Walk photo to @RiteAid.
Three photos from each event will be chosen at random for a $50 Rite Aid gift
card. Visit www.twitter.com/riteaid for details.
In-Store Sign-Ups & Inspirational Pink Mini-Manicures
To sign up for either event, participants can look for brochures at select
local Rite Aid stores in both cities. Rite Aid customers can also save $5 on
the registration fee using the discount code "Rite Aid" online at
To encourage runners and walkers to pick up registration packets early for the
Los Angeles event, Rite Aid stores in Lakewood and on Magnolia Boulevard in
North Hollywood served as official Run/Walk packet pickup locations. Visitors
were able to pick up their official T-shirts, grab beauty gift bags, and get
free mini-manicures using Shining Strength and Press on Pink nail enamels, two
Revlon shades inspired by women who faced cancer in their lives.
Rite Aid Corporation is one of the nation’s leading drugstore chains with more
than 4,600 stores in 31 states and the District of Columbia and fiscal 2013
annual revenues of $25.4 billion. Information about Rite Aid, including
corporate background and press releases, is available through the company’s
website at www.riteaid.com.
Rite Aid Corporation
Eric Harkreader, 717-975-5713
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