MutualMind Command Center launches to help brands optimize real-time social analytics and engagement Turnkey Platform Integrates Three Unique Classes of Social Media Listening PR Newswire DALLAS, May 1, 2013 DALLAS, May 1, 2013 /PRNewswire/ --MutualMind, Inc., an award-winning social media listening, analytics and engagement platform developer, announced the release of its MutualMind Command Center (MCC). MCC ushers in world-class technology to bring together the latest advances in real-time social media monitoring, analytics and engagement for global brands and service providers. Integrating powerful social listening, multi-lingual sentiment analysis, pre- and post-collection filtering with auto-updates & real-time response, advanced visualization and workflow management, MCC brings together the first scalable platform whose architecture is optimized for rapid deployment at far less cost versus other 'one-off' variations from other social monitoring legacy vendors. Babar Bhatti, MutualMind CEO explained, "Today's socially relevant brands recognize the intrinsic value of engaging the entire social enterprise as relates to revenue generation and ROI. MCC enables visibility into and engagement with real-time, actionable big-data intelligence across all marketing and customer care functions for brands stepping up for more effective and sustainable routes to revenue." The MCC platform delivers 360-degree visibility by integrating MutualMind's state-of-the-art three-mode listening methodology versus other legacy vendors' single channel, keyword-based approach. Three MutualMind Methods of Social Media Listening: oKeyword based-Traditional approach based on keywords, search queries and filters oChannels based-Listening to conversations on Facebook pages, Blog Feeds, YouTube channels, etc. oTarget Audience-MutualMind's unique capability to listen to conversations from one or more target audiences (i.e. Word-of-Mouth, Community Influencers, Brand Advocates) "One of the many big gains from MCC is the integration of the MutualMind Authentrix^TM feature", explained Bryan Kramer, CEO of PureMatter, a MutualMind partner. "Authentrix enables brands with the ability to measure community influencer reach and impact across social word-of-mouth (WOM) promotions enabling marketers to quickly gauge campaign success, engage target audiences and measure social ROI." The full MCC suite is provided as a standardized, turnkey solution and is combined with implementation support and best-practices training. About MutualMind, Inc. MutualMind is a "Social Listening as a Service" platform that empowers agencies, service providers and OEM partners to monitor as well as promote brands on social networks while providing actionable analytics and insights to increase social media ROI. The functionality of this platform, including the company's Command Center infrastructure, can be used for a number of business applications including: measuring market receptivity to products or services, tracking consumer sentiment, implementing social word-of-mouth (WOM) promotions, monitoring for reputation/crisis management, generating sales leads, benchmarking versus competitors, and customer relationship management, to name a few. MutualMind, an IBM Business Partner is privately held and based at the company's office in Addison (North Dallas), Texas. For more information, visit www.mutualmind.com. About PureMatter, Inc. PureMatter is an award-winning integrated marketing agency. Their location in the heart of Silicon Valley has enabled them to stay ahead of trends and harness the smartest marketing solutions for their clients – understanding that new technologies cannot create brilliant marketing programs – but merely to enhance great ideas and energize human passion points.The PureMatter team has successfully crafted sophisticated integrated marketing campaigns for companies such as Plantronics, Cisco, MasterCard, and Pitney Bowes. Their core competency is the strategic implementation of integrated campaigns that marry technology with outstanding creative storytelling to drive measurable returns and customer engagement. http://www.purematter.com CONTACT: Eric Swayne Director, Product Management-MutualMind, Inc. firstname.lastname@example.org (214)763-9263 SOURCE MutualMind, Inc. Website: http://www.mutualmind.com
MutualMind Command Center launches to help brands optimize real-time social analytics and engagement
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