MutualMind Command Center launches to help brands optimize real-time social analytics and engagement

 MutualMind Command Center launches to help brands optimize real-time social
                           analytics and engagement

Turnkey Platform Integrates Three Unique Classes of Social Media Listening

PR Newswire

DALLAS, May 1, 2013

DALLAS, May 1, 2013 /PRNewswire/ --MutualMind, Inc., an award-winning social
media listening, analytics and engagement platform developer, announced the
release of its MutualMind Command Center (MCC). MCC ushers in world-class
technology to bring together the latest advances in real-time social media
monitoring, analytics and engagement for global brands and service providers.

Integrating powerful social listening, multi-lingual sentiment analysis, pre-
and post-collection filtering with auto-updates & real-time response, advanced
visualization and workflow management, MCC brings together the first scalable
platform whose architecture is optimized for rapid deployment at far less cost
versus other 'one-off' variations from other social monitoring legacy
vendors. Babar Bhatti, MutualMind CEO explained, "Today's socially relevant
brands recognize the intrinsic value of engaging the entire social enterprise
as relates to revenue generation and ROI. MCC enables visibility into and
engagement with real-time, actionable big-data intelligence across all
marketing and customer care functions for brands stepping up for more
effective and sustainable routes to revenue."

The MCC platform delivers 360-degree visibility by integrating MutualMind's
state-of-the-art three-mode listening methodology versus other legacy vendors'
single channel, keyword-based approach.

Three MutualMind Methods of Social Media Listening:

  oKeyword based-Traditional approach based on keywords, search queries and
  oChannels based-Listening to conversations on Facebook pages, Blog Feeds,
    YouTube channels, etc.
  oTarget Audience-MutualMind's unique capability to listen to conversations
    from one or more target audiences (i.e. Word-of-Mouth, Community
    Influencers, Brand Advocates)

"One of the many big gains from MCC is the integration of the MutualMind
Authentrix^TM feature", explained Bryan Kramer, CEO of PureMatter, a
MutualMind partner. "Authentrix enables brands with the ability to measure
community influencer reach and impact across social word-of-mouth (WOM)
promotions enabling marketers to quickly gauge campaign success, engage target
audiences and measure social ROI."

The full MCC suite is provided as a standardized, turnkey solution and is
combined with implementation support and best-practices training.

About MutualMind, Inc.

MutualMind is a "Social Listening as a Service" platform that empowers
agencies, service providers and OEM partners to monitor as well as promote
brands on social networks while providing actionable analytics and insights to
increase social media ROI. The functionality of this platform, including the
company's Command Center infrastructure, can be used for a number of business
applications including: measuring market receptivity to products or services,
tracking consumer sentiment, implementing social word-of-mouth (WOM)
promotions, monitoring for reputation/crisis management, generating sales
leads, benchmarking versus competitors, and customer relationship management,
to name a few. MutualMind, an IBM Business Partner is privately held and
based at the company's office in Addison (North Dallas), Texas. For more
information, visit

About PureMatter, Inc.

PureMatter is an award-winning integrated marketing agency. Their location in
the heart of Silicon Valley has enabled them to stay ahead of trends and
harness the smartest marketing solutions for their clients – understanding
that new technologies cannot create brilliant marketing programs – but merely
to enhance great ideas and energize human passion points.The PureMatter team
has successfully crafted sophisticated integrated marketing campaigns for
companies such as Plantronics, Cisco, MasterCard, and Pitney Bowes. Their core
competency is the strategic implementation of integrated campaigns that marry
technology with outstanding creative storytelling to drive measurable returns
and customer engagement.

Eric Swayne
Director, Product Management-MutualMind, Inc.

SOURCE MutualMind, Inc.

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