Steel Industry Unveils Design Tool For Material Comparison In Automotive Applications

   Steel Industry Unveils Design Tool For Material Comparison In Automotive

Design Advisor software allows engineers to compare the mass, cost and
emissions impact of various automotive materials

PR Newswire

DETROIT, May 1, 2013

DETROIT, May 1, 2013 /PRNewswire/ -- WorldAutoSteel, along with the Steel
Market Development Institute (SMDI), a business unit of the American Iron and
Steel Institute, today unveiled a new tool that enables vehicle designers to
quickly and accurately evaluate material selection tradeoffs, including mass,
cost and greenhouse gas (GHG) emissions, for automotive applications. The
Design Advisor software was developed by Dr. Don Malen of the University of
Michigan's College of Engineering to assist automotive decision makers in
evaluating and selecting the material that best fits the requirements of a
given application.

According to SMDI, the material selection for automotive components is
complicated by several factors. Since material decisions for components
influence the entire vehicle, Design Advisor helps the engineer understand how
material decisions affect numerous criteria, including vehicle mass, cost,
fuel economy and environmental impact.

"Since these criteria are not easily combined as a single objective number,
the decision maker must be presented with potential effects on mass, cost and
GHG emissions so appropriate tradeoffs can be evaluated and selected," said
Malen. "The Design Advisor software provides decision makers with the ability
to evaluate various materials at a vehicle system level."

Since material decisions are often made early in the vehicle design cycle, the
software is configured to operate with only the information available in the
vehicle planning stage. The mathematical models used in the Design Advisor
software draw from the research and findings of several projects supported by
SMDI, the Auto/Steel Partnership, WorldAutoSteel and United States Automotive
Materials Partnership LLC. Along with a complete version of the Design Advisor
software, decision makers may download a user guide and case study examples
demonstrating the software's functionality and use. To access the Design
Advisor software, please click here.

AISI serves as the voice of the North American steel industry in the public
policy arena and advances the case for steel in the marketplace as the
preferred material of choice. AISI also plays a lead role in the development
and application of new steels and steelmaking technology. AISI is comprised
of 24 member companies, including integrated and electric furnace steelmakers,
and 123 associate members who are suppliers to or customers of the steel
industry. AISI's member companies represent over three quarters of both U.S.
and North American steel capacity.

SMDI grows and maintains the use of steel through strategies that promote
cost-effective solutions in the automotive, construction and container
markets, as well as for new growth opportunities in emerging steel markets.
For more news or information, visit or follow us on twitter
at SMDI automotive market investors include: AK
Steel Corporation, ArcelorMittal Dofasco, ArcelorMittal USA LLC, Nucor
Corporation, Severstal North America, ThyssenKrupp Steel USA, LLC, and United
States Steel Corporation.

SOURCE Steel Market Development Institute

Contact: DEANNA LORINCZ, 248.945.4763 /, or JENNIFER
GREENFELDER, 248.945.4767 /
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