Ford Fusion Design Team Earns Automotive Excellence Award at 12th Annual Great Designs in Steel Seminar

Ford Fusion Design Team Earns Automotive Excellence Award at 12th Annual Great
                           Designs in Steel Seminar

Automakers use of advanced steel grades enables fuel efficient and safe
vehicle design

PR Newswire

DETROIT, May 1, 2013

DETROIT, May 1, 2013 /PRNewswire/ -- The Steel Market Development Institute
(SMDI), a business unit of the American Iron and Steel Institute gave top
honors to Ford Motor Co.'s Ford Fusion design team at the 12^th Annual Great
Designs in Steel Seminar (GDIS) in Livonia, Mich. this morning. The Ford team
received the annual Automotive Excellence Award for its innovative use of
advanced high-strength steel throughout the 2013 Ford Fusion's body structure
and closures.

Shawn Morgans, body structures technical leader and global core manager,
received the award on behalf of the Ford team. Morgans delivered the
award-winning presentation titled "Advanced High-Strength Steel Technologies
in the 2013 Ford Fusion," during last year's seminar. At this year's event,
Morgans will present "Advanced High-Strength Steel Technologies in the 2013
Ford Escape."

Notably, the 2013 Ford Fusion features the world's first hydroformed steel
tubes in the B-pillars.  According to Morgans, hydroforming provided key
benefits to the Fusion's design, including increased structural performance
(higher strength to weight ratio, improved torsion and bending stiffness),
improved material utilization (less than five percent engineered scrap), part
consolidation, improved tolerance and process control, material gauge changes
without modifying forming die, as well as reduced weight, cost and tooling

"We think Ford did an excellent job in designing the Fusion with its
customers' needs, including safety, performance and environmental
consciousness, in mind," said Ron Krupitzer, vice president, automotive
market, SMDI. "It's pioneering use of hydroforming contributes to the
vehicle's improved side-impact performance, mass reduction and roof strength,
all key industry and consumer criteria." 

The Automotive Excellence Award recognizes individuals or teams from
automakers, suppliers or the academic community who embrace innovation and
make significant contributions to the advancement of steel in the automotive
marketplace. Award winners are chosen from presentations given at the previous
year's GDIS seminar. Candidates are rated in several categories, including:
implementation in production; overall contribution to the advancement of
steel; challenges and benefits associated with cost, mass reduction and
performance; replacement of competitive materials; and structural performance
and efficiency.

AISI serves as the voice of the North American steel industry in the public
policy arena and advances the case for steel in the marketplace as the
preferred material of choice. AISI also plays a lead role in the development
and application of new steels and steelmaking technology. AISI is comprised
of 24 member companies, including integrated and electric furnace steelmakers,
and 123 associate members who are suppliers to or customers of the steel
industry. AISI's member companies represent over three quarters of both U.S.
and North American steel capacity.

SMDI grows and maintains the use of steel through strategies that promote
cost-effective solutions in the automotive, construction and container
markets, as well as for new growth opportunities in emerging steel markets.
For more news or information, visit or follow us on twitter
at SMDI automotive investors include: AK Steel
Corporation, ArcelorMittal Dofasco, ArcelorMittal USA LLC, Nucor Corporation,
Severstal North America, ThyssenKrupp Steel USA, LLC and United States Steel

SOURCE Steel Market Development Institute

Contact: Deanna Lorincz, 248.945.4763,, Jennifer
Greenfelder, 248.945.4767,
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