Pure Storage Named a "Cool Vendor" by Gartner

Pure Storage Named a "Cool Vendor" by Gartner 
Award-Winning Innovation Driving Unparalleled Growth for Next
Generation Enterprise Storage Vendor 
MOUNTAIN VIEW, CA -- (Marketwired) -- 05/01/13 --  Pure Storage, the
all-flash enterprise storage company, today announced that it has
been named a Gartner Cool Vendor in Storage Technologies for 2013.(1)
The leading research firm evaluated the company's flagship solution,
the Pure Storage FlashArray, an award-winning next generation
all-flash storage system. FlashArray's Purity Operating Environment
features inline deduplication and compression, high availability and
snapshots, with little or no overhead or latency, delivered at a
significantly lower price point than mechanical disk. Gartner
designates the 'Cool Vendor' distinction annually to emerging vendors
that are breaking new ground in their industry with disruptive,
innovative and "cool" new technology. 
"We're elated to be recognized by Gartner as a Cool Vendor," said
Scott Dietzen, CEO of Pure Storage. "Pure Storage was first to devise
the winning recipe for solid-state data center storage -- a recipe
that is now spawning copycats from the current market leaders.
However, the real proof is in our satisfied community of customers
and partners, which we believe is growing faster than any storage
company in history." 
The Pure Storage FlashArray is a truly enterprise-class, all-flash
storage array that delivers consistent performance, reliability and
longevity. The report notes that FlashArray's core appeal lies in the
rate of its inline dedupe and compression -- typically 5-to-1 -- as
well as its snapshots, which claim minimal overhead on system
performance, enabling it to be 10x faster and 10x more space
efficient than spinning disk systems. Low latency and
high-availability with easy, non-disruptive software upgrades are
additional "cool" features, and FlashArray dispenses with lengthy
installation procedures and complex performance tuning efforts that
plague RAID configurations, offering an easy, 15-minute install, a
web-based user interface and an optional VMware vSphere Web Client
FlashArray: Not Just Faster Storage - Fundamentally Better Storage  
Pure Storage believes that all-flash storage isn't just faster
storage -- it's fundamentally better storage. The company designed
the FlashArray to deliver the power, performance, simplicity and
efficiency of flash at a price everyone can afford, and backed it
with the industry's first no-risk, money-back guarantee to ensure its
customers feel confident in every dimension of their decision to make
the move from mechanical disk. Learn more about Pure Storage's "Love
Your Storage" Guarantee:
About Gartner Cool Vendors 
 Each year, Gartner identifies new Cool
Vendors in key technology areas and publishes a series of research
reports highlighting these innovative vendors and their products and
services. The annual reports highlight emerging vendors that provide
innovative technologies warranting attention from prospective
customers. For more information, visit
Cool Vendor Disclaimer
 Gartner's listing does not constitute an
exhaustive list of vendors in any given technology area, but rather
is designed to highlight interesting, new and innovative vendors,
products and services. Gartner disclaims all warranties, expressed or
implied, with respect to this research, including any warranties of
merchantability or suitability to a particular purpose. Gartner
defines a cool vendor as a company that offers technologies or
solutions that are: innovative, enabling users to do things they
couldn't do before; impactful, having, or predicted to have, business
impact (not just technology for the sake of technology and;
intriguing, having caught Gartner's interest or curiosity in
approximately the past six months. 
About Pure Storage
 Pure Storage, the all-flash enterprise storage
company, enables the broad deployment of flash in the data center.
When compared to traditional disk-centric arrays, Pure Storage
all-flash enterprise arrays are 10x faster and 10x more space and
power efficient at a price point that is less than performance disk
per gigabyte stored. The Pure Storage FlashArray is ideal for high
performance workloads, including server virtualization, desktop
virtualization (VDI), database (OLTP, real-time analytics) and cloud
computing. For more information, visit www.purestorage.com. 
Connect with Pure Storage:
 Read our blog:
 Follow us on Twitter:
 Visit us on Facebook:
 Watch our video: You Know You Want
Flash, Right? http://www.youtube.com/watch?v=-lhKQrweaFw 
The Pure Storage and "P" logo marks, Purity Operating Environment,
and RAID-3D are trademarks of Pure Storage, Inc. All other trademarks
or names referenced in this document are the property of their
respective owners. 
(1) Gartner, Inc., "Cool Vendors in Storage Technologies 2013" by
Dave Russell, Joseph Unsworth, John Monroe, et al. | April 2013 
Media Contacts
Hope Nicora
Bhava Communications for Pure Storage
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