ExactTarget’s Pardot Launches Multi-City Marketing Automation Tour Featuring Leading Industry Analysts

  ExactTarget’s Pardot Launches Multi-City Marketing Automation Tour Featuring
  Leading Industry Analysts

   Gartner, SiriusDecisions Among Analysts to Keynote Events Featuring New
                 Insights on Optimizing Marketing Automation

Business Wire

INDIANAPOLIS -- May 01, 2013

Marketing Automation providerPardot, anExactTarget(NYSE:ET) company,
announced its multi-city Marketing Automation Inspiration Tour today featuring
the world’s top authorities in marketing automation, including Forrester
Research, Inc., Gartner and SiriusDecisions.

Set for Atlanta, Boston, San Francisco and Seattle, the tour will provide new
research-driven insights to optimize marketing, accelerate revenue growth and
maximize sales efficiency.

“Marketing automation is now a strategic imperative for both business and
consumer-facing organizations looking to drive engagement and sales throughout
the customer lifecycle,” said Scott Dorsey, ExactTarget chairman and chief
executive officer. “Our Marketing Automation Inspiration Tour brings together
the best minds in marketing automation to explore how organizations can unlock
the power of data and digital marketing to accelerate revenue growth.”

The ExactTarget Pardot Marketing Automation Inspiration Tour events include:

  *Atlanta(May 7) – Forrester Research, Inc. Vice President and Principal
    Analyst Sheryl Pattek will keynote the event, offering advice on evolving
    digital marketing campaigns to meet the needs of today’s hyper-connected
  *Boston(May 15) – Gartner Research Director Chris Fletcher will keynote,
    highlighting the value of aligning strategy, technology and business
    requirements to build customer-centric lead management programs.
  *San Francisco(May 21) – Forrester Research, Inc. Principal Analyst Lori
    Wizdo will keynote,providing advice on how to improve lead management to
    accelerate marketing return on investment.
  *Seattle(June 11) – SiriusDecisions Service Director, Demand Creation
    Strategies Jason Hekl will keynote, showcasing ways to develop and execute
    demand generation to accelerate growth.

The Marketing Automation Inspiration Tour events will also feature case
studies from leading marketers and practical advice from ExactTarget’s Mathew
Sweezey and Joel Book.

“Marketing automation has become a catalyst for organizations to accelerate
business growth and drive greater return on their marketing investment,” said
Adam Blitzer, ExactTarget’s vice president of b-to-b marketing automation.
“The Marketing Automation Inspiration Tour will provide the information,
education and pragmatic advice marketers need to create powerful lead
management campaigns that increase engagement and return on investment.”

Pre-registration is required to attend the free Marketing Automation
Inspiration Tour events. Registration and additional details are available
online at http://www.pardot.com/b2binspiration/.

The Marketing Automation Inspiration Tour begins as ExactTarget continues its
CONNECT Global Tour with stops in São Paulo, Sydney and Toronto. Collectively
the events are expected to attract more than 2,000 marketers with day-long
events in each city featuring practical advice and inspiration to optimize
digital marketing across email, mobile, Facebook, Twitter and the Web. To
register for any of the stops on the ExactTarget CONNECT Global Tour,

The launch of the Marketing Automation tour follows Gartner, Inc. naming
ExactTarget a “visionary” in lead management in the “Magic Quadrant for CRM
Lead Management” report. The report recognized ExactTarget for market for
completeness of vision and ability to execute. To download the “Magic Quadrant
for CRM Lead Management” report,

About the Magic Quadrant

Gartner does not endorse any vendor, product or service depicted in its
research publications, and does not advise technology users to select only
those vendors with the highest ratings. Gartner research publications consist
of the opinions of Gartner's research organization and should not be construed
as statements of fact. Gartner disclaims all warranties, expressed or implied,
with respect to this research, including any warranties of merchantability or
fitness for a particular purpose.

About ExactTarget

ExactTarget is a leading global provider of cross-channel digital marketing
software-as-a-service solutions that empower organizations of all sizes to
communicate with their customers through email, mobile, social media, Web and
marketing automation. ExactTarget’s suite of integrated applications enable
marketers to plan, automate, deliver and optimize data-driven digital
marketing and real-time communications to drive customer engagement, increase
sales and improve return on marketing investment. Headquartered in
Indianapolis, Indiana with offices in North America, Europe, Singapore, South
America and Australia, ExactTarget trades on the New York Stock Exchange under
the ticker symbol “ET.” For more information, visitwww.ExactTarget.com.


Media Contact:
Finn Partners
Kari Brownsberger, 312.329.3980
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