Aloft Hotels and Design Within Reach Partner in One-of-a-Kind Industry Collaboration, Bringing Approachable Modern Design to the

  Aloft Hotels and Design Within Reach Partner in One-of-a-Kind Industry
  Collaboration, Bringing Approachable Modern Design to the Next Generation of

  Partnership Seamlessly Integrates Custom and Iconic Designs into the Aloft
                               Guest Experience

          / @AloftHotels

        / @dwr_tweets

Business Wire

STAMFORD, Conn. -- May 1, 2013

Widely known for its design savvy and for bringing urban sophistication to the
otherwise staid select-service hotel category, Aloft Hotels, the fast-growing
brand from Starwood Hotels & Resorts, Worldwide, Inc. (NYSE: HOT), today
announces a groundbreaking partnership with modern design retailer Design
Within Reach, Inc. (DWR) that introduces authentic modern design into public
spaces such as the re: mix lounge, the w xyz bar and the backyard.

By incorporating pieces like chairs designed by Charles and Ray Eames to
George Nelson Pendant Lamps, Aloft and DWR are reimagining the design-led
hotel experience. Aloft’s DWR collection includes a mix of 23 custom and
in-stock pieces, including Verner Panton Chairs for the backyard outdoor
spaces and Nelson™ Platform Benches, Satellite Chandeliers, Eames^® Molded
Plastic Side Chairs and Verpan Stools to occupy the re: mix lounge and w xyz
bar spaces. Currently, installations of the closely curated design package are
rolling out to properties as diverse as Aloft Harlem and Aloft Nashville West
End to Aloft Calgary University.

“At Aloft, we’re different by design and our guests expect and appreciate an
authentic design experience,”says Brian McGuinness, Senior Vice President for
Starwood’s Specialty Select Brands.“DWR’s design philosophy perfectly
complements Aloft’s sensibility, and we’ve been working closely to find the
right opportunities in our public spaces to showcase iconic items from DWR’s

Over the past 12 months, Aloft and DWR have been planning and modifying
layouts and costs that best fit the vibe of the hotels while maintaining the
authentic design aesthetic for which both brands are known. DWR installations
will roll out to nearly 20 hotels in the next few months, including a mix of
hotels that are replenishing furniture, as well as at brand new hotels that
are coming online and conversion hotels.

“Design Within Reach makes authentic modern design accessible, and we applaud
Aloft’s commitment to authenticity,” says DWR President and CEO John
Edelman.“Aloft has chosen to be an industry leader through its design-led
approach and enthusiasm for authentic modern product.Our companies share a
passion for design, and we are proud to be working with the Aloft team.”

About Aloft Hotels

With nearly 70 hotels in 10 countries, Aloft has changed the hotel landscape
by offering ‘different by design” style everywhere from Baltimore to Beijing
to Bogota to Brussels – and everywhere in between. For more information,
please Aloft, like all brands within Starwood's
portfolio, is proud to offer the Starwood Preferred Guest^(R)program, the
industry’s richest loyalty program. To learn more, please

About Design Within Reach

Design Within Reach, Inc., founded in 1998 and headquartered in Stamford,
Conn., is the source for the best in authentic modern design. The company
markets and sells its furniture and accessories to both residential and trade
customers through its retail Studios in the United States and North America, and its Connecticut-based phone sales team at 1.800.944.2233. For
inquiries regarding DWR Contract, visit

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with 1,134 properties in nearly 100 countries
and 171,000 employees at its owned and managed properties. Starwood is a fully
integrated owner, operator and franchisor of hotels, resorts and residences
with the following internationally renowned brands: St. Regis®, The Luxury
Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton,
Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty
programs, Starwood Preferred Guest^(R) (SPG), allowing members to earn and
redeem points for room stays, room upgrades and flights, with no blackout
dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier
provider of world-class vacation experiences through villa-style resorts and
privileged access to Starwood brands. For more information, please visit


Starwood Hotels & Resorts
Stacy Trevino, 203-964-4661
Design Within Reach
Kim Phillips
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