Sage Deepens Relationship With Accounting Professionals by Launching New Fundamentals of High-Performing Firms Curriculum

Sage Deepens Relationship With Accounting Professionals by Launching New 
Fundamentals of High-Performing Firms Curriculum 
NEW YORK, NY -- (Marketwired) -- 05/01/13 --  Sage North America
today announced the launch of Fundamentals of High-Performing Firms
from the Sage Accountants Network, a business acumen program for
accounting professionals, from the 2013 Accounting Technology New
York Show & Conference, held in New York City May 1 and 2. Sage is a
sponsor of the New York show, and Jennifer Warawa, vice president of
partner programs and channel sales, will lead a session on the
Fundamentals of High-Performing Firms, presenting research, insights,
and tips on what high-performing firms do differently that make them
successful and how attendees can take best practices back to their
own firms.  
In a 2012 survey of Sage Accountants Network members, 26% of
accounting professionals identified time management as their biggest
business challenge, followed by getting new clients at 33%. With
these challenges in mind, the Sage Accountants Network realized that
more needed to be offered to accounting professionals than accounting
software solutions and connected services to assist them in achieving
their business ambitions. With the addition of the Fundamentals of
High-Performing Firms curriculum, the Sage Accountants Network will
become a go-to resource for marketing information and practice
management solutions that are specifically designed to ensure
accounting professionals overcome their business challenges and have
the freedom to succeed and achieve their ambitions. 
"After working the accounting conference circuit and meeting with
accounting professionals year after year, we began to see a pattern.
Gathering the information to address business pain points left
accountants feeling empowered, but building the tactical, day-to-day
strategies to implement new skills became a hurdle," said Warawa. "We
worked with other thought leaders in the accounting profession to
develop the Fundamentals of High-Performing Firms program with that
hurdle in mind, and we are looking forward to helping accounting
professionals improve their practices, ultimately helping them work
more closely with their clients."  
The curriculum is a benefit to current members of the Sage
Accountants Network. Members select their greatest business challenge
and then select one of two 12-month curricula that teach key skills
to address specific topics in a practical, implementable way. Topics
will include everything from how to stand out from the competition to
how to build a stronger online presence. Each track includes
educational materials consisting of white papers, self-assessment
tools, case studies, and exercises.  
For more information on the Sage Accountants Network and the
Fundamentals of High-Performing Firms curriculum in the U.S., please
visit:, and in
Canada, please visit: 
About the Accounting Technology New York Show & Conference 
marks the 5th annual Accounting Technology New York Show &
Conference, connecting various members of the accounting profession,
small business owners, and users of accounting software to learn
about tax, accounting, business, finance, and the cloud from
nationally recognized speakers and over 100 exhibitors. The event is
available at no charge to registrants, and free CPE keynotes are
provided each morning of the conference. Additional CPE credits are
available at $45/day. 
About Sage
 Sage is a leading global supplier of business management
software and services for small and midsized businesses. The Sage
Group plc, formed in 1981, was floated on the London Stock Exchange
in 1989 and now employs more than 13,500 people and supports more
than 6 million customers worldwide. For more information about Sage
in North America, please visit the company website at
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Copyright2013 Sage Software, Inc. All rights reserved. Sage, the Sage
logos, and the Sage product and service names mentioned herein are
registered trademarks or trademarks of Sage Software, Inc. or its
affiliated entities. All other trademarks are the property of their
respective owners. 
Press Contact:
Amanda DeFuria
Sage North America
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