Sanuk Hires MWW As Public Relations Agency Of Record
Leading Footwear Brand Turns to MWW to Bring the 'Fun and Funk' Experientially
to Consumers Nationwide
LOS ANGELES, May 1, 2013
LOS ANGELES, May 1, 2013 /PRNewswire/ --MWW (www.mww.com), one of the top
five global independent public relations firms, today announced that Sanuk, a
division of Deckers Outdoor Corporation (NASDAQGS: DECK), has named MWW as
public relations agency of record. Best known for its comfortable Sidewalk
Surfers, with patented sandal construction and Yoga Mat and Beer Cozy sandals,
Sanuk has charged MWW to build and launch a national brand communications
campaign, cementing the popular lifestyle brand in markets across the U.S.
"Sanuk has created one of the most unique and relatable brands for consumers –
injecting a sense of fun and irreverence into everyday life," said JP
Schuerman, executive vice president and general manager of MWW's western
region. "With this communications program, we are capturing this sense of 'fun
and funk' of Sanuk and bringing it in an experiential form to active lifestyle
consumers across the nation."
This multi-layered communications campaign reaches consumers through a broad
array of traditional and unconventional means. From spontaneous concerts and
lo-fi guerilla marketing to social engagement and local market media
takeovers, MWW and Sanuk will bring the humor and playful nature of the brand
to consumers nationwide. MWW kicked off the relationship with the grand
opening celebration of the Sanuk flagship store on the 3^rd Street Promenade
in Santa Monica.
Founded by Southern California native Jeff Kelley, Sanuk has grown into a line
of "creatively-inspired yet distinctively designed" footwear sold in nearly 70
countries worldwide. The brand is best known for its Sidewalk Surfers, with
patented sandal construction designed to create comfortable footwear for
active men and women.
Previously, Sanuk worked with MWW to implement a communications campaign to
highlight sponsored athletes who embody the culture and lifestyle of the
brand. As part of the new campaign, MWW will continue to work with Sanuk's
athletes and leverage them as brand ambassadors. This includes surfer and
musician Donavon Frankenreiter, musical artist Lukas Nelson, world-class rock
climber Chris Sharma, surfer Matt Meola, climber Sierra Blair-Coyle and
wakeboarder Bob Soven, as well as some of today's emerging artists.
"MWW has done exceptional work for Sanuk. We decided to bring them fully on
board as AOR because, bottom line, MWW gets us and what we're all about," said
Michael Minter, Sanuk global director of marketing. "MWW's media expertise and
proven ability to reach influencers, especially in the footwear and outdoor
categories, will be essential as we embark on this new phase of growth for our
The account will be led out of MWW's Los Angeles office.
Twice recognized at the SIMA Image Awards as the 2007 and 2010 Footwear
Product of the Year, Sanuk makes creatively inspired and distinctively
designed footwear for the global outdoor community. Taking its name from the
Thai word for fun, the brand is best known for its Sidewalk Surfers. These
closed-toe sandals are often referred to as "Not-A-Shoes" for their patented
construction, which allows your feet to bend and flex in natural comfort.
Founded by Southern California native and surfer Jeff Kelley, Sanuk sponsors
aspectrum of premier athletes, including surfers Donavon Frankenreiter and
Dave Rastovich and rock climbers Chris Sharma and Daniel Woods. Sanuk products
are now distributed in nearly 70 countries worldwide. Learn more at
www.sanuk.com. Smile...Pass It On!
MWW is one of the nation's top mid-sized public relations firms and one of the
five largest independent global agencies. The firm is industry-recognized for
its work in consumer lifestyle marketing, digital marketing and social media,
corporate communications, public affairs and government relations, consumer
technology, healthcare and visual branding.
MWW's approach to building and accelerating relevance for clients has been
recognized with top industry awards, including the 2012 "PR Agency of the
Year," by the International Business Awards, 2011 "Midsize Agency of the Year"
by the Holmes Report as well as "Digital Firm of the Year" and "Top Places to
Work in PR" by PR News. For more information on the firm's capabilities and
"Matter More" commitment, visit www.mww.com. Connect with MWW on Facebook,
Twitter,LinkedIn, Pinterest and Google Plus.
Contact: Mikaela Liboro, MWW, 213-402-1435, firstname.lastname@example.org
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