Gartner & 1to1 Media Announce Winners of the 2013 Gartner & 1to1 Media CRM Excellence Awards, Americas Region

  Gartner & 1to1 Media Announce Winners of the 2013 Gartner & 1to1 Media CRM
  Excellence Awards, Americas Region

       Awards Presented at the Gartner Customer 360 Summit in San Diego

Business Wire

STAMFORD, Conn. -- May 1, 2013

Gartner Inc. and 1to1 Media announced today the winners of the Gartner & 1to1
Media CRM Excellence Awards.

Through this joint awards program, 1to1 Media and Gartner spotlight excellence
among organizations that take a customer-centric approach to improving their
business performance and have seen exceptional results from doing so. The
winners were selected by a panel of judges, including Gartner analysts, 1to1
Media editorial staff, and business experts.

The 12 winners in each category of the 2013 Gartner & 1to1 Media CRM
Excellence Awards are:

Customer Experience Excellence:
Gold: Intuit, Inc. - Accounting Professionals Division (APD) Gathering and
acting upon an extensive array of customer input has helped Intuit drive
higher satisfaction and renewal rates.
Silver: United Airlines

Customer Service Optimization:
Gold: Cisco Users and experts help shape and create content, advancing Cisco's
effort to boost loyalty and personalize the consumer’s online support
Silver: Cigna

Integrated Marketing:
Gold: Autodesk, Inc. The software company added a layer of gamification to its
software trials, allowing users to compete in a more engaging experience.
Silver: Eaton Corporation

Sales Force Effectiveness:
Gold: AgReliant Genetics, LLC Mobile CRM is helping the seed company be more
agile in its sales process and led to more robust customer database.
Silver: Ingram Micro

Social and Mobile Engagement:
Gold: Best Western By integrating customer insight from social review sites,
the hotel chain has developed an engagement strategy that values transparency
and cultivates trust.
Silver: LEGO Systems Inc.

Customer Analytics:
Gold: Maple Leaf Sports & Entertainment MLSE uses behavioral data and customer
insight to better target email campaigns and deliver relevant messaging,
focusing on long-term retention over single ticket sales.
Silver: AAA

“The 2013 winners showcase excellence in customer centricity. These 12
customer-focused leaders demonstrate how an enterprise commitment to making
improvements to the customer experience and investing in the right
technologies, processes, and people can lead to real financial gains,” said
Mila D’Antonio, editor-in-chief of 1to1 Media. “1to1 Media honors these
companies for their leadership in support of, and innovations geared toward,
advancing their organizations to becoming customer centric.”

This is the ninth year of the Gartner & 1to1 Media CRM Excellence Awards. The
goal of the partnership is to establish a standard of excellence for
customer-focused organizations and honor those companies that provide value to
customers and shareholders by effectively bringing together strategy,
technology and execution to deliver ideal customer experiences.

Scott Nelson, managing vice president, Gartner Research, points out, “The
continued evolution is placing more emphasis on areas such as social, mobile,
and analytics. But the organizations that won this year’s CRM Excellence
awards show that the key is to balance those new areas with solid strategies
and vision, effective process redesign, and a robust infrastructure to deliver
real client value.”

Nelson and D’Antonio presented the awards during the Opening Keynote Address
at the Gartner Customer 360 Summit in San Diego, CA. All of the winners will
be featured on and on the Gartner Customer 360
Summit website.

The identification of a Gartner & 1to1 Media CRM Excellence Award winner or
finalist is not an endorsement by Gartner or 1to1 Media of any vendor,
product, or service. More information on the Gartner & 1to1 Media CRM
Excellence Awards is available atat
andon the Gartner Customer 360 Summit Web site at

About Gartner Customer 360 Summit

The Gartner Customer 360 Summit is a comprehensive event offering the latest
customer strategies and technologies, how those technologies affect your
customer relationship initiatives, and what organizational and cultural
changes must occur to meet your company's goals. Additional information is
available at

About Gartner

Gartner, Inc. (NYSE: IT) is the world's leading information technology
research and advisory company. Gartner delivers the technology-related insight
necessary for its clients to make the right decisions, every day. From CIOs
and senior IT leaders in corporations and government agencies, to business
leaders in high-tech and telecom enterprises and professional services firms,
to technology investors, Gartner is a valuable partner in over 13,000 distinct
organizations. Through the resources of Gartner Research, Gartner Executive
Programs, Gartner Consulting and Gartner Events, Gartner works with every
client to research, analyze and interpret the business of IT within the
context of their individual role. Founded in 1979, Gartner is headquartered in
Stamford, Connecticut, USA, and has 5,500 associates, including 1,400 research
analysts and consultants, and clients in 85 countries. For more information,

About 1to1 Media

1to1 Media  is dedicated to helping organizations realize the greatest value
from their customer base. We provide resources that deliver relevant
information on the latest thought leadership regarding customer strategy and
marketplace trends.Our flagship publication 1to1 Magazine’s Weekly News
Digest explores the best practices and trends from companies using customer
initiatives to drive results. 1to1 Media is a division of Peppers & Rogers
Group, management consulting division of TeleTech Holdings, Inc.


1to1 Media
Mila D’Antonio, 203-989-2187
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