Discovery Channel Teams With SupersonicAds to Promote UK Launch of
Entertainment Channel, TLC
LONDON -- (Marketwired) -- 05/01/13 -- SupersonicAds
(supersonicads.com) announced today that Discovery Networks UK
selected them to create a cross platform social app campaign for the
UK launch of their entertainment channel, TLC (www.uk.tlc.com), on
April 30th. TLC, already the biggest female entertainment channel in
the U.S., will be exclusively premiering hit shows from the U.S.,
alongside a host of original UK series featuring well-known stars.
Headquartered in London, SupersonicAds provides brands with premium
access to social gaming audiences with integrated non-disruptive user
initiated ad experiences across web and mobile.
The campaign is scheduled to run on Facebook and mobile apps within
the SupersonicAds network specifically targeted to TLC's core
demographic in the UK -- women aged 25-54. The cross-platform
campaign will feature a 30 second video of TLC show clips embedded
within BrandConnect(TM). The audience is offered the opportunity to
view the TLC video and upon completion, is rewarded with virtual
currency needed for game progression. The BrandConnect(TM) unit will
also feature a click to website button as an additional, value
SupersonicAds' Managing Director James Salins says, "BrandConnect(TM)
delivers branded videos to target audiences who are already immersed
in the experience and prefer integrated and non-disruptive ad
experiences. We typically see entertainment verticals that run
campaigns with BrandConnect(TM) achieve a 90% video completion rate
and high organic click through rates upwards of 20%, where the
industry average is between 1-2% CTR. This really drives home the
exceptional value in-app marketing can deliver to advertisers."
Will Lake from Discovery Network's media agency, The 7 Stars, says,
"TLC is a unique entertainment channel that brings together a huge
range of characters from the UK and US. It is full of stories that
will get people talking and we hope it will become part of the rich
and varied TV culture in the UK. SupersonicAds provides the campaign
access to key audiences in contextual environments that resonate with
TLC's brand values and positioning."
TLC will be avai
lable on Sky, Virgin Media, BT Vision and YouView on
the TalkTalk player, as well as via Sky, Virgin Media and BT Vision's
on-demand services. TLC will also be available in HD from Sky and
A demo of the creative can be viewed here.
SupersonicAds (www.supersonicads.com) is a
market leading cross-platform provider of in-social-game brand and
direct response advertising solutions since 2009 with global reach in
over 200 countries in Europe, Asia and Latin America. SupersonicAds
boosts a network of over 500 leading app/game publishers including
such leading publishers as King, IMVU, Nordeus and Aeria Games. The
company is based in London with offices in Tel Aviv, New York, San
Francisco, Los Angeles and Madrid.
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