HP Unveils Customizable Greeting and Gift Cards for Any Occasion

HP Unveils Customizable Greeting and Gift Cards for Any Occasion 
Print-at-Home Greeting and Gift Cards Provide Convenience for
PALO ALTO, CA -- (Marketwired) -- 05/01/13 --  HP (NYSE: HPQ) today
announced TwoSmiles by HP, an online destination that provides
customers a way to unite greeting cards and gift cards to create a
memorable and personalized giving experience for any occasion.  
Customers can create a personalized gift at home for their family and
friends for any holiday or celebration by visiting www.twosmiles.com,
selecting an artist-created greeting card design, choosing a retailer
and gift card amount, and personalizing the greeting.  
TwoSmiles by HP offers hundreds of premium-quality designs to choose
from for any occasion or special event, including birthdays, Mother's
Day and graduations. Printing a TwoSmiles card is easy with HP Easy
Print: users simply select the printer and paper size then hit print
directly from their browser. 
"Many consumers view gift cards as an easy but impersonal gift. We
saw an opportunity to combine traditional gift cards with greeting
cards to add the extra personalization and human touch that gift
cards often lack," said Steve Sandwisch, director, Media Marketing,
HP. "TwoSmiles by HP helps customers to celebrate any occasion with a
greeting and gift card in one, which can be printed at home -- for an
instant, meaningful personal sentiment and gift."  
Pricing and availability
 The cost of each TwoSmiles card will be
determined by the face value of the gift card, starting at $25. The
design of the card itself is free. 
At launch, customers can choose from more than 20 top merchants,
including Barnes & Noble, Lowe's, Marriott and Regal Entertainment
Group. With a wide range of gifting categories, customers can create
a TwoSmiles card that is truly customized for each recipient.  
Additional information about TwoSmiles by HP is available at
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Editorial contacts: 
Caitlin Roulston
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