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Advanced ‘Data Journalism' Tool from Rediff Helps Readers to

Mumbai, Maharashtra, India, Wednesday, May 01, 2013 -- (Business Wire India) 
After a successful run during the Gujarat Elections in December 2012, Rediff has
re-introduced its Sentimeter service that enables users to assess the outcome of
the Karnataka State Legislative Assembly Elections across various scenarios.  
Based on the concept of data-driven journalism, Rediff's interactive map-based
tool provides users with a simple slider which they can easily shift depending
on which way they expect the people's electoral mandate to swing, and hence
arrive at the outcome based on their individual assessment. 
The Rediff Sentimeter is based on the performance of each constituency in
previous assembly elections in Karnataka and gives readers an overall view, as
well as insights into each constituency as readers select them. It is also
optimised for mobile platforms, enabling users to enjoy a seamless experience
across their personal devices, whether a laptop or handheld devices such as
tablets and smartphones.  
"This is an example of the big thrust we have here at Rediff towards data-driven
journalism where our aim is to help citizens, political leaders and other
journalists understand patterns in data and make judgments based on data", said
Ajit Balakrishnan, Founder & CE0 of rediff.com. 
Users may access the Rediff Sentimeter at http://rediff.ly/karnatakasentimeter. 
About Rediff India: 
Rediff India (NASDAQ: REDF) is one of the premier worldwide online providers of
news, information, communication, entertainment and shopping services for
Indians worldwide. Founded in 1996, Rediff.com is headquartered in Mumbai, India
with offices in New Delhi, Bangalore, Chennai, Hyderabad and New York. 
Safe Harbor 
Except for historical information and discussions contained herein, statements
included in this release may constitute "forward-looking statements" within the
meaning of Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, and reflect our current
expectations. Forward-looking statements are identified by certain words or
phrases such as "may", "will", "aim", "will likely result", "believe", "expect",
"will continue", "anticipate", "estimate", "intend", "plan", "contemplate",
"seek to", "future", "objective", "goal", "project", "should", "will pursue" and
similar expressions or variations of such expressions. These statements involve
a number of risks, uncertainties and other factors that could cause actual
results to differ materially from those that may be projected by these forward
looking statements. These risks and uncertainties include but are not limited to
the slowdown in the economies worldwide and in the sectors in which our clients
are based, the slowdown in the Internet and IT sectors world-wide, competition,
success of our past and future acquisitions, attracting, recruiting and
retaining highly skilled employees, technology, acceptance of new products and
services, the development of broadband Internet and 3G networks in India, legal
and regulatory policies, managing risks associated with customer products, the
wide spread acceptance of the Internet as well as other risks detailed in the
Form 20-F and other reports filed by Rediff.com India Limited with the U.S.
Securities and Exchange Commission. Rediff.com India Limited and its
subsidiaries may, from time to time, make additional written and oral forward
looking statements, including statements contained in the Company's filings with
the Securities and Exchange Commission and our reports to shareholders.
Rediff.com India Limited does not undertake to update any forward-looking
statement that may be made from time to time by or on behalf of the Company. 
Media contact details 
Mandar Narvekar, Investor Relations and Corporate Affairs Contact,
Rediff.com India Ltd.,
+91 (22) 61820000,
investor@rediff.co.in 
Glenn Wiener,
GW Communications (U.S.A.),
212-786-6011,
gwiener@GWCco.com 
Dionne Manchester,
GW Communications (U.S.A.),
212-786-6068,
dionne@GWCco.com 
Contributed via: Bloomberg Publisher WEB Service 
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-0- May/01/2013 12:09 GMT
 
 
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