Advanced ‘Data Journalism' Tool from Rediff Helps Readers to

Mumbai, Maharashtra, India, Wednesday, May 01, 2013 -- (Business Wire India) 
After a successful run during the Gujarat Elections in December 2012, Rediff has
re-introduced its Sentimeter service that enables users to assess the outcome of
the Karnataka State Legislative Assembly Elections across various scenarios.  
Based on the concept of data-driven journalism, Rediff's interactive map-based
tool provides users with a simple slider which they can easily shift depending
on which way they expect the people's electoral mandate to swing, and hence
arrive at the outcome based on their individual assessment. 
The Rediff Sentimeter is based on the performance of each constituency in
previous assembly elections in Karnataka and gives readers an overall view, as
well as insights into each constituency as readers select them. It is also
optimised for mobile platforms, enabling users to enjoy a seamless experience
across their personal devices, whether a laptop or handheld devices such as
tablets and smartphones.  
"This is an example of the big thrust we have here at Rediff towards data-driven
journalism where our aim is to help citizens, political leaders and other
journalists understand patterns in data and make judgments based on data", said
Ajit Balakrishnan, Founder & CE0 of 
Users may access the Rediff Sentimeter at 
About Rediff India: 
Rediff India (NASDAQ: REDF) is one of the premier worldwide online providers of
news, information, communication, entertainment and shopping services for
Indians worldwide. Founded in 1996, is headquartered in Mumbai, India
with offices in New Delhi, Bangalore, Chennai, Hyderabad and New York. 
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Media contact details 
Mandar Narvekar, Investor Relations and Corporate Affairs Contact, India Ltd.,
+91 (22) 61820000, 
Glenn Wiener,
GW Communications (U.S.A.),
Dionne Manchester,
GW Communications (U.S.A.),
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-0- May/01/2013 12:09 GMT
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