Samsung Launches New Global Brand Campaign Targeted at B2B Market

  Samsung Launches New Global Brand Campaign Targeted at B2B Market

 New campaign highlights the benefits of Samsung technology and solutions in
                        the “New Business Experience”

Business Wire

RIDGEFIELD PARK, N.J. -- May 1, 2013

Samsung Electronics America, Inc., a subsidiary of Samsung Electronics Co.
Ltd, today launched a new global brand campaign designed to show the company’s
commitment to innovation and business experiences in a number of industries,
including retail, hospitality, healthcare, education and SMB markets. The
campaign, called the “New Business Experience,” leverages the company’s
popularity among consumers and shows its technology solving everyday
challenges in a seamless fashion for the enterprise.

“We’re extending Samsung’s strong consumer brand awareness into the
business-to-business market,” said Tod Pike, senior vice president at
Samsung’s Enterprise Business Division. “Many business leaders know and trust
Samsung products and use them in their personal lives, whether it’s a TV,
laptop, home appliance or Galaxy Tab or Smartphone. Our goal with this
campaign is to demonstrate that Samsung’s vertical market technologies mirror
the company’s commitment to innovation in consumer electronics and offer
business leaders a consistent experience.”

As more professionals are investing their own resources to purchase and use a
broad range of consumer technologies in the enterprise, the demand has
increased for the same level of experience they receive from their personal
technology devices. Messages throughout the campaign are intended to create
relevance and demonstrate how Samsung can help target vertical markets to
resolve business issues and deliver a seamless technology experience for both
their customers and employees.

The campaign, which begins today across nine markets including the U.S., U.K.,
Germany, France, Italy, China, Singapore, Russia and Brazil, includes print,
video and animated banner advertisements along with a website landing page and
a case study landing page. The New Business Experience is designed to show the
various innovative ways of working with Samsung technology through the
depiction of a traditional business activity with an unexpected scenario in a
retail, healthcare, education or hospitality setting.

New Business Experience Links:

  *YouTube Channel Video
  *Landing Page

For more information about Samsung’s business and vertical market solutions,
please visit

About Samsung Electronics America Enterprise Business Division

As a global leader in Information Technology, Samsung’s Enterprise Business
Division (EBD) is committed to introducing new business experiences across a
diverse spectrum of industries from retail to healthcare, hospitality to
sales. We believe technology brings business and customers together — to
better share, collaborate and discover new opportunities. With a
market-oriented approach to innovation, EBD is a division of Samsung
Electronics America (SEA), Inc., a U.S. subsidiary of Samsung Electronics
Company, Ltd. (SEC). For more information, please visit,
call 1-866-SAM-4BIZ or follow Samsung EBD via Twitter: @SamsungBizUSA.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new
possibilities for people everywhere. Through relentless innovation and
discovery, we are transforming the worlds oftelevisions, smartphones,
personal computers, printers, cameras, home appliances, LTE systems, medical
devices, semiconductors and LED solutions. We employ 236,000 people across 79
countries with annual sales of US $187 billion. To discover more, please visit

Photos/Multimedia Gallery Available:



Samsung Electronics America
Enterprise Business Division
Allison Kohn, 201-807-3144
Allison+Partners for
Samsung Electronics America
Enterprise Business Division
Molly Luby, 646-428-0611
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