BAILEYS(R) Coffee Creamers Launches Three New Premium Flavors

BAILEYS(R) Coffee Creamers Launches Three New Premium Flavors 
Indulgent New Non-Alcoholic Coffee Creamers Provide Luxurious,
Affordable Coffee Experience 
LYNNFIELD, MA -- (Marketwired) -- 05/01/13 --  BAILEYS(R) Coffee
Creamers, the line of premium non-alcoholic flavored coffee creamers,
today announced the launch of three new rich and creamy flavors.
BAILEYS(R) Mudslide, Vanilla Brown Sugar, and Limited Edition White
Chocolate Raspberry Swirl are delicious additions to the brand's
existing 11 flavors. Available now at a variety of retailers
nationwide, the new indulgent flavors make for a delectable addition
to a morning coffee routine or a mid-afternoon coffee break. 
"Our consumers are always looking for ways to elevate their everyday
coffee experience in the midst of their busy lives," said Lynne
Bohan, spokesperson for HP Hood LLC, licensee of BAILEYS Coffee
Creamers. "These new unique BAILEYS Coffee Creamers flavors help to
add a little excitement to your day or to briefly transport you to a
more tranquil place depending on the flavor you choose." 
New BAILEYS Coffee Creamers - Three new rich and creamy flavors: 


 
--  BAILEYS(R) Mudslide - Inspired by the classic BAILEYS(R)
    Mudslide cocktail, subtle chocolate notes blend perfectly with the
    unmistakable rich and creamy flavor of BAILEYS(R) Original Irish
    Cream liqueur, delivering the smooth taste of BAILEYS(R) Mudslide
    to be enjoyed any time of the day.
    
    
--  Vanilla Brown Sugar - Delicately cooked brown sugar that is perfectly
    caramelized combined with luscious, creamy vanilla to create a truly
    indulgent flavor that seamlessly blends with coffee.
    
    
--  Limited Edition White Chocolate Raspberry Swirl - Rich, white
    chocolate infused with sweet raspberry, all in the silkiest of smooth
    cream.

  
For more information about BAILEYS Coffee Creamers, please visit
www.baileyscreamers.com.  
About HP Hood LLC (Licensee of BAILEYS Coffee Creamers)
 Founded in
1846, today Hood is one of the largest branded dairy operators in the
United States. Hood is the number-one dairy brand in New England, and
Hood's portfolio of national and super-regional brands and franchise
products includes Hood, Crowley Foods, Simply Smart, Heluva Good!,
LACTAID(R), Blue Diamond Almond Breeze and Hershey's Milk &
Milkshakes. For more information about Hood, please visit
www.Hood.com. 
About BAILEYS(R) Irish Cream
 BAILEYS(R) Original Irish Cream
launched in Ireland in 1974. It is now available in 180 markets
worldwide and is the number one selling liqueur in the world. BAILEYS
is currently ranked 7th among all distilled spirits sold worldwide
and enjoys 70 percent share of the total Irish Cream Liqueur Market
around the world. Owned by Diageo plc, BAILEYS contents are a blend
of Irish whiskey, fresh double cream and other fine ingredients. For
more information on BAILEYS Irish Cream, please visit
www.BAILEYS.com. 
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Media contacts:
Meredith D'Agostino 
451 Marketing 
Mdagostino@451marketing.com 
(516) 884-7162  
Sarah Barow
HP Hood LLC / BAILEYS Coffee Creamers
Sarah.Barow@hphood.com
(617) 887-8455