Audi Achieves Third-Best Monthly Sales in Its History in April 2013

Audi Achieves Third-Best Monthly Sales in Its History in April 2013 
HERNDON, VA -- (Marketwired) -- 05/01/13 --  Audi of America 


 
--  Audi sold 13,157 vehicles in April, up 14.2%; YTD sales up 15.5%
--  Only December 2012, March 2013 topped the April 2013 sales totals
--  Top-end A8, A7, A6, Q7 models make up 32% of total April sales

  
Audi today reported April 2013 sales of 13,157 vehicles, a 14.2%
increase over the previous April record set last year. April stands
as the 28th consecutive month of record sales for the brand. 
Audi year-to-date sales through the end of April 2013 were 15.5%
above the pace set a year earlier when Audi finished with record
annual results in the U.S. Sales in April 2013 were only exceeded by
the sales of 14,841 vehicles in December 2012 and 13,253 vehicles in
March 2013. 
Sales of Audi premium category vehicles (Audi A8, Audi A7, Audi A6,
and Audi Q7) increased 23% YTD, and represent 32% of total Audi sales
YTD. Demand for the Audi flagship cars the Audi A8 and S8 sedans,
jumped 30% while the Audi Q5 luxury SUV posted a 32% gain for the
month. Audi momentum also benefitted strongly from robust demand for
the Audi Q7, which generated a 33% sales increase for the month, and
a 44% increase above sales in the January-April 2012 period.  
"Audi shows no sign of slowing down in the U.S. market, and April
clearly demonstrated that fact," said Mark Del Rosso, Executive Vice
President and Chief Operating Officer, Audi of America. "To record
the third-best sales totals ever in the traditionally fickle month of
April is a remarkable achievement for our brand."  
Highlights: 


 
--  Sales mix for Audi S performance variants finished the month at 17%
    for the S4 sedan; 39% for the S5/ RS 5 Coupe; 27% for the S5/ RS 5
    Cabriolet; 10% for the S6; 21% for the S7; 22% for the S8; 52% for the
    TTS / TT RS coupe and 41% for the TTS Roadster.
--  Audi A5 sales up 27% compared to April 2012; YTD sales grew 13%
    compared to previous period.
--  Sales of Audi A6 increased 22% compared to April 2012; YTD sales grew
    22% compared to previous period.
--  Sales of the Audi A8 increased 30% compared to April 2012; YTD sales
    grew 36% compared to previous period.
--  Sales of the Audi Q5 increased 32% compared to April 2012; YTD sales
    grew 36% compared to previous period.
--  Sales of the Audi Q7 increased 33% compared to April 2012; YTD sales
    grew 44% compared to previous period.
--  Audi sold 468 allroad models in April, bringing YTD sales to 1,758 of
    the sport wagon.
--  Sales mix for Audi TDI clean diesel models finish the month at 9% for
    the A3 TDI and 29% for Q7 TDI. A3 sales in April 2013 were down
    substantially as the brand prepares for the arrival of the all-new A3
    sedan in early 2014.
--  For the record-setting month of April 2013, five Audi models recorded
    year-over-year sales increases of 20% or more, including the Audi A5,
    Audi A6, Audi A8, Audi Q5 and Audi Q7.
--  Audi Certified pre-owned sales increased 14% to 3,257 vehicles in
    April; YTD increased 6% to 12,311 vehicles sold.

  
ABOUT AUDI
 Audi of America, Inc. and its U.S. dealers offer a full
line of German-engineered luxury vehicles. AUDI AG is among the most
successful luxury automotive brands globally. Audi was a
top-performing luxury brand in Europe during 2012, and broke all-time
company sales records in the U.S. Through 2016, AUDI AG will invest
about $17 billion on new products, facilities and technologies. Visit
www.audiusa.com or www.audiusanews.com for more information regarding
Audi vehicles and business topics. 


 
AUDI US SNAPSHOT                                            --YTD--         
-------------------------                          ------------------------ 
                                                     April    April         
                           April    April    Yr/Yr    '13      '12    Yr/Yr 
Model Line                  '13      '12       %      YTD      YTD      %   
                           Actual   Actual  change   Actual   Actual change 
--------------------------------------------------------------------------- 
A3                              55      642  -91.4%      798    2,329 -65.7%
A4/ allroad                  3,611    3,108    1.1%   13,406   11,794  -1.2%
A5                           1,809    1,420   27.4%    5,810    5,131  13.2%
A6                           1,905    1,565   21.7%    6,280    5,146  22.0%
A7                             645      780  -17.3%    2,728    2,805  -2.7%
A8                             467      358   30.4%    1,929    1,423  35.6%
Audi Q5                      3,241    2,462   31.6%   11,437    8,432  35.6%
Audi Q7                      1,183      887   33.4%    4,084    2,842  43.7%
R8                              71       92  -22.8%      238      335 -29.0%
TT                             170      207  -17.9%      633      754 -16.0%
Total Audi Sales            13,157   11,521   14.2%   47,343   40,991  15.5%
Total CPO Sales              3,257    2,863   13.8%   12,311   11,649   5.7%

 
NOTES: 
-2012 A4 includes Audi A4 Avant, A4 sedan, S4 sedan and Audi allroad
models.
 - 2012 A5 includes Audi A5 coupe, S5 coupe, RS 5 coupe, A5
Cabriolet and S5 Cabriolet models; 2013 includes RS 5 Cabriolet 
 -
2012 A6 includes Audi A6 sedan and S6 sedan.
 - 2012 A7 includes A7
sedan and S7 sedan. 
 - 2012 A8 includes Audi A8 sedan, A8 L sedan
and S8 sedan models.
 - TT includes Audi TT, TTS, TT RS coupe'; TT
and TTS roadster models. 
 - R8 includes Audi R8 coupe and R8 Spyder
models. 
Audi of America Communications 
Brad Stertz
Tel.: +1 703 364 7440
Mobile: +1 703 344 1320
E-mail: brad.stertz@audi.com
www.audiusanews.com