'Domino's Live' Cameras Invite Customers to Follow Store Action, Live and Uncut

  'Domino's Live' Cameras Invite Customers to Follow Store Action, Live and
                                    Uncut

Experimenting with new, innovative online platform, Domino's opens the digital
doors to its kitchen

PR Newswire

ANN ARBOR, Mich., May 1, 2013

ANN ARBOR, Mich., May 1, 2013 /PRNewswire/ --Continuing to revolutionize the
digital experience, Domino's Pizza is truly opening its doors. Digitally, that
is. Today, the recognized world leader in pizza delivery (NYSE: DPZ) launches
its new Domino's Live online platform – a destination where customers can
follow the action of an in-store lunch or dinner rush live, and experience
something unique and innovative to the world of pizza and quick service
restaurants.

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Online customers will get a live, uncut glimpse, via five installed cameras
within a Domino's store in Salt Lake City, into the start-to-finish making of
a pizza – perhaps even their own. The initial single-store pilot program
launches today and will run throughout the month of May.

"We at Domino's have made continued efforts to open our doors and be as
welcoming as possible," said Russell Weiner, Domino's Pizza chief marketing
officer. "This is simply the next step, and we are very excited to merge the
visual tradition and spirit of the pizzeria with today's digital
capabilities."

In the five years since initially launching online ordering, Domino's has
introduced online innovations such as Domino's Tracker^®, featuring the names
of the actual Domino's pizza makers and delivery experts who pull it all
together to make the ordering experience happen. By visiting
www.DominosLive.com, fans and customers will now see this in action, and be
treated to an experience like no other – whether it be hand-pressing the dough
of a Handmade Pan Pizza, the hand-crafting of an Artisan Pizza selection or as
simple as the hand-stretching and topping of the more traditional hand-tossed
pepperoni pizza.

"This is completely unique to anything you see other pizza companies or QSRs
doing, and we are looking forward to seeing how Domino's Live goes with our
store in Salt Lake City," said Weiner. "No matter what, we remain committed to
being transparent and welcoming – and that is what this is all about."

About Domino's Pizza®
Founded in 1960, Domino's Pizza is the recognized world leader in pizza
delivery, with a significant business in carryout pizza. It ranks among the
world's top public restaurant brands with its global enterprise of more than
10,300 stores in over 70 international markets. Domino's had global retail
sales of over $7.4 billion in 2012, comprised of over $3.5 billion in the U.S.
and nearly $3.9 billion internationally. In the first quarter of 2013,
Domino's had global retail sales of over $1.8 billion, comprised of $888
million in the U.S. and $957 million internationally. Its system is largely
made up of franchise owner-operators who accounted for over 96% of the
Domino's Pizza stores as of the first quarter of 2013. The Domino's brand
generates over $2 billion in global digital sales per year. Its emphasis on
new technology has helped drive the introduction of Domino's ordering apps for
Kindle Fire, Android™ and iPhone® – which now cover approximately 80% of the
smartphone market. Continuing its focus on menu enhancement, Domino's
established itself as a player in the pan pizza market with the launch of its
Handmade Pan Pizza, featuring fresh, never-frozen dough, in October 2012.

Order - www.dominos.com
Mobile – http://mobile.dominos.com
Info - www.dominosbiz.com
Twitter - http://twitter.com/dominos
Facebook - http://www.facebook.com/Dominos

Related Links
Debuting today, 'Domino's Live' gives fans and customers the opportunity to
follow the action of a Domino's Pizza store -- live and uncut!
Order Online at Dominos.com

SOURCE Domino's Pizza(R)

Website: http://www.dominos.com
Contact: Chris Brandon, 734-323-7932 (Mobile), chris.brandon@dominos.com
 
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