Lands' End's 2013 Mother's Day Survey Reveals Strange Gifts, Shopping Habits and More

 Lands' End's 2013 Mother's Day Survey Reveals Strange Gifts, Shopping Habits
                                   and More

Lands' End helps families fulfill Mother's Day wishes

PR Newswire

DODGEVILLE, Wis., May 1, 2013

DODGEVILLE, Wis., May 1, 2013 /PRNewswire/ -- Three simple letters can mean so
much: M – O – M. On Sunday, May 12, millions will be celebrating their mom
with gifts and festivities. In preparation for this Mother's Day, Lands' End
today released the results of its 2013 Mother's Day survey[1] with surprising
findings of odd gifts given and received as well as shopping habits, family
celebrations and more.



The survey showed that the week leading up to Mother's Day is prime shopping
time (63 percent) with the majority of respondents indicating they spend
between $25 and $50 (40 percent). For all those searching for the perfect
Mother's Day gift, Lands' End is the one-stop shop. Sara Dennis, senior vice
president of design, Lands' End, offers suggestions and advice for any budget.

"Our moms, sisters and grandmothers hold such a special place in our hearts.
At Lands' End, we know each is unique. That's why we've developed a
collection of gifts based on a variety of personalities," said Dennis.
"Whether she loves gardening or gadgets, we have great gifts that moms will
cherish all year-round."

Some of the strangest gifts moms have ever received or given according to the
survey include a weed eater, a Betta fish, a new faucet, anti-aging cream and
a diamond pig pendant. To avoid these gifting faux pas, Dennis suggests the

  oFor the New Mom: The Mother's Day Survey revealed that the number one
    skill most people think it takes to be a great mom in today's world is
    multi-tasking (56 percent). For busy new moms, consider gifts that will
    make life easy! Think of easy dressing items such as the Slub French
    Terry Tie Shoulder Maxi Dress ($69). You also can't go wrong with the
    Gatas Skimmer Shoes ($54). They're adorable and easy to slip on.
  oBeach Mom: The survey indicated that just over 30 percent of respondents
    think most moms would simply like to be acknowledged for Mother's Day.
    Thank Mom by remembering her favorite pastime. For the mom who loves the
    beach, consider the Novelty Canvas Open Top Tote ($35). Personalize it
    with a monogram for just $6. To keep the sun off her face, the Natural
    Braid Raffia Big Rim Hat ($39) does the job beautifully. To protect her
    e-reader from the sand with style, consider the Needlepoint Nook/Kindle
    case ($39.50), available in Coral Geo or Turquoise Seagull.

Mother's Day Wish Lists Fulfilled At Lands' End / Page Two

  oFor the Mom who Runs a Tight Ship: A nautical home or wardrobe is so
    classic Americana. Lands' End Home has a great Chevron Stripe Throw in
    Regiment Navy Stripe ($89). Or, for something Mom can wear, the Large
    Link Bracelet ($29) and Necklace ($39) evoke a sea-faring mood.
  oClass, Style and Grace: By far, survey respondents indicated they would
    describe their mom as "full of heart: thoughtful, caring and always there
    for me" (76 percent). For thoughtful moms who are pulled together from
    head to toe, gift-givers can find complete looks at Lands' End. From this
    year's new collection of dresses, the Stretch Pique Empire Dress ($79) is
    a flattering style that can be worn with or without a cardigan, and with
    heels or flats. Mom can even carry wine in style with the Double Canvas
    Wine Tote ($25) available in three colors. It can be monogrammed with fun
    sayings such as "Hers and Hers" – or come up with one on your own – for
    just $6.

Another heartfelt gift is the new "I HEART" Canvas Tote that can be
monogrammed with up to ten characters underneath the "I HEART" logo. Whether a
personal name, pet's name or a favorite pastime, the "I HEART" Tote (starting
at $29.50) makes for a thoughtful, one-of-a-kind Mother's Day gift.

  oMoms on the Go: The Mother's Day Survey revealed that family gatherings
    at home are by far the most popular way to celebrate Mother's Day (38
    percent). Consider an activity such as gardening and the gift of the
    Canvas Garden Tote ($49.50). It features plenty of pockets for holding
    gardening gear. Monogrammable Canvas Shaft Wellie Boots ($79) also make a
    memorable gift for the mom with a green thumb.

All items are available at or by calling 1-800-800-5800. Orders
placed by May 9 with upgraded shipping will arrive in time for Mother's Day.

About Lands' End
Lands' End® is a classic American lifestyle brand with a passion for quality,
legendary service, real value and a simple two-word promise to stand behind
everything it sells: Guaranteed. Period.® Lands' End delivers timeless style
for Men, Women, Kids and the Home at, 1-800-800-5800, the Lands'
End Shops at Sears and around the world. Lands' End is a proud member of the
Sears Holdings Corporation (NASDAQ: SHLD).


[1] Lands' End 2013 Mother's Day Survey, April 20-24, 1,922 respondents via
Survey Monkey

SOURCE Lands' End

Contact: Molly Hawkins, Lands' End, +1-608-935-6089,; URLs:,
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