Quad/Graphics Invests in Pixability to Tackle Online Video Market

  Quad/Graphics Invests in Pixability to Tackle Online Video Market

  Integration of Content Marketing and Advertising Platform Creates Complete
      Video Marketing Solution for Major Brands and E-Commerce Companies

Business Wire

SUSSEX, Wis. & CAMBRIDGE, Mass. -- May 01, 2013

Quad/Graphics, Inc. (NYSE: QUAD), a leading global printer and media channel
integrator, has purchased a minority interest in Pixability, a
YouTube-certified marketing and advertising company that works with brands,
e-commerce firms and agencies to improve video marketing results. Leading
brand marketers and publishers will have access to a powerful solution that
allows them to easily and effectively incorporate online video with any of
their marketing channels to engage prospects and customers – from awareness to
action through to customer support.

“Online video is the fastest growing marketing channel in the world today, and
Pixability’s proven approach to YouTube marketing and advertising fits well
with our media solutions video offering, which includes strategy, concepting,
creating, producing and delivering online video for leading brands,” said Joel
Quadracci, Quad/Graphics Chairman, President & CEO. “Like Quad/Graphics,
Pixability understands the importance of getting the right message in front of
the right audience to trigger the right action. Together, we offer a robust,
single-source solution that creates, optimizes and connects content across
multiple channels in a way that provides the greatest return on marketing

The investment further strengthens Quad/Graphics’ integrated solutions for
multichannel marketers and publishers by adding strategic expertise for a
rapidly growing and effective media channel. With the funding, Pixability will
continue to expand its proven, cloud-based video analytics and YouTube
marketing software platform.

According to Bettina Hein, Founder and CEO of Pixability, the online video
market is booming, doubling year over year and making YouTube one of the
world’s most important media channels. “Pixability works with many of the top
brands as they shift toward YouTube and online video for brand awareness and
business growth,” she said. “Quad/Graphics’ world-class clients, multichannel
marketing expertise, and scalable video production capabilities have proved to
be both strategic and effective. Pixability adds the critical video marketing
and advertising dimension to Quad’s expansive media solutions video offering.”

Pixability makes online videos highly effective for marketers and advertisers
in two key ways:

1.Increasing brand awareness through YouTube and online video by working
    with clients on video content strategy, channel architecture, video
    messaging, relevant views, subscriber growth, web and mobile video
    strategies, and community identification and engagement.
2.Driving business both in-store and via e-commerce by precisely identifying
    and reaching audiences with compelling video content and messaging that is
    more likely to guide a commerce decision.

Pixability combines its cloud-based video marketing and advertising platform
with its team of YouTube-certified experts to offer:

  *YouTube content marketing such as video content strategy, channel
    architecture, video search optimization, and social media engagement.
    Pixability provides content strategy, establishes measurable metrics, and
    ensures that the content performs.
  *YouTube advertising using hyper-targeting technology to identify and
    engage prospects who are more likely to become customers. Pixability
    reaches qualified audiences with a targeted message and relevant

“Pixability and Quad/Graphics share a passion for advancing the effectiveness
of marketing and communications in a multichannel world,” Quadracci said.
“Pixability’s offering supplements and strengthens Quad/Graphics’ ability to
launch video from the printed page using our industry-leading interactive
print solutions to increase consumer engagement with our clients’ video

Said Hein: “We are excited to be partnering with a world-class media channel
integrator like Quad/Graphics. The investment and partnership represent a
fundamental and critical movement in the future of advertising and customer
engagement. With Quad/Graphics, we are not far from the vision of one video
per product SKU. Why? Because video is becoming a critical part of the
commerce equation.”

Progress Partners represented Pixability in the transaction.

For more information, including a video featuring Joel Quadracci and Bettina
Hein on what this investment means for marketers and publishers, visit

About Quad/Graphics

Quad/Graphics (NYSE: QUAD), a leading global printer and media channel
integrator, is redefining print in today’s multichannel media world by helping
marketers and publishers capitalize on print’s ability to complement and
connect with other media channels. With consultative ideas, worldwide
capabilities, leading-edge technology and single-source simplicity,
Quad/Graphics has the resources and knowledge to help its clients maximize the
revenue they derive from their marketing spend through channel integration,
and minimize their total cost of production and distribution through a fully
integrated national distribution network. The Company provides a diverse range
of print solutions, media solutions and logistics services from multiple
locations throughout North America, Latin America and Europe.

About Pixability

Pixability is a YouTube-certified marketing and advertising company that works
with brands, e-commerce firms, agencies, and innovative organizations to drive
business and awareness with online video and YouTube. Using its powerful,
proprietary, cloud-based video marketing software and online video and
community analytics databases, Pixability’s certified and seasoned team of
YouTube professionals has worked with more than 500 customers, 10,000 YouTube
channels, and 2.5 million business and brand videos. Pixability’s
complimentary Online Video Grader (www.onlinevideograder.com) provides any
organization with immediate metrics and analysis of YouTube, web video, video
search, and social video effectiveness. For more information, please visit

Forward-Looking Statements

This press release contains certain “forward-looking statements” within the
meaning of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements include statements regarding, among other things,
our current expectations about the Company’s future results, financial
condition, goals, strategies, revenue, earnings, free cash flow, margins,
prospects and/or outlook and are indicated by words or phrases such as
“anticipate,” “estimate,” “expect,” “project,” “believe” and similar words or
phrases. These forward-looking statements involve known and unknown risks,
uncertainties and other factors which may cause actual results to be
materially different from those expressed in or implied by such
forward-looking statements. Forward-looking statements are based largely on
the Company’s expectations and judgments and are subject to a number of risks
and uncertainties, many of which are unforeseeable and beyond our control.

The factors that could cause actual results to materially differ include,
among others: the impact of significant overcapacity in the highly competitive
commercial printing industry, which creates downward pricing pressure and
fluctuating demand for printing services; the inability of the Company to
reduce costs and improve operating efficiency rapidly enough to meet market
conditions; the impact of electronic media and similar technological changes
including digital substitution by consumers; the impact of changing future
economic conditions; the failure to renew long-term contracts with clients on
favorable terms or at all; the failure of clients to perform under long-term
contracts due to financial or other reasons or due to client consolidation;
the failure to successfully identify, manage, complete and integrate
acquisitions and investments, including the integration of the operations of
Vertis Holdings, Inc.; the impact of changes in postal rates, service levels
or regulations; the impact of fluctuations in costs and the availability of
raw materials; the impact of increased business complexity as a result of the
Company’s entry into additional markets; the impact of regulatory matters and
legislative developments or changes in laws, including changes in privacy and
environmental laws; the ability of the Company to make the significant capital
expenditures needed to remain technologically and economically competitive;
the impact on Quad/Graphics class A common shareholders of a limited active
market for Quad/Graphics common stock and the inability to independently elect
directors or control decisions due to the class B common stock voting rights;
and the other risk factors identified in the Company’s most recent Annual
Report on Form 10-K, as such may be amended or supplemented by subsequent
Quarterly Reports on Form 10-Q or other reports filed with the Securities and
Exchange Commission.

Except as required by the federal securities laws, the Company undertakes no
obligation to publicly update or revise any forward-looking statements,
whether as a result of new information, future events or otherwise.

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Media Contacts:
Claire Ho, 414-566-2955
Rob Ciampa, 617-952-4652
Investor Relations Contact:
Kelly Vanderboom, 414-566-2464
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