Paychex Increases Paid Search Leads by 98% Using Marin Software
Marin Software's Call Tracking Integration Escalates Digital
Marketing Results for Paychex
SAN FRANCISCO, CA -- (Marketwired) -- 05/01/13 -- Marin Software
(NYSE: MRIN), provider of a leading Revenue Acquisition Management
platform for advertisers and agencies, today announced Paychex
increased the effectiveness and profitability of their paid search
advertising program through the use of Marin Software. Paychex, a
leader in the payroll, human resources, and benefits outsourcing,
drives businesses to their website via search marketing and tapped
Marin in an effort to increase lead generation and reduce the
cost-per-acquisition (CPA) of leads. As a result of deploying Marin,
Paychex saw a 98% increase in leads and a decrease of 43% in CPA.
-- Paychex provides more than 500,000 small- to-medium-sized businesses
the ability to efficiently run their company. Paychex invests in
search marketing on Google and Bing to drive businesses to their
website and encourage inquiries into their products by telephone. To
improve campaign measurement, management and optimization, Paychex
turned to Marin Software.
-- Prior to on-boarding Marin Software, Paychex noticed 31% of customer
inquiries could not be attributed to a specific online campaign. The
lack of attribution inspired Paychex to evaluate digital ad management
platforms, and they chose Marin due to the platform's intuitive
user-interface, automated bidding capabilities, analytics, and the
flexibility of the Marin platform to integrate third party data.
-- Through Marin Software, Paychex was able to link Mongoose Metric's
call tracking data and tie customer leads originating from digital ad
campaigns to customer phone inquiries. Mongoose Metrics is a Marin
Software Certified Partner. The integration provided Paychex unique
campaign insight and data that could be leveraged by Marin's
optimization capabilities. With Marin, Paychex easily identified top
and under-performing keywords and adjusted campaigns accordingly,
resulting in a dramatic increase in campaign performance.
-- Within the first year of deploying Marin Software, Paychex increased
their paid search lead volume by 98% while CPA dropped 43%. Marin
reduced time spent on reporting and bidding by 50%.
-- A more complete case study outlining Paychex's success with Marin
Software can be downloaded at:
-- "With Marin Software and the integration of Mongoose call tracking, we
now have a complete picture of phone leads generated through paid
search," said Jesse Kanclerz, Senior Account Manager at Paychex.
"Within a year, this combination of improved tracking and algorithmic
portfolio bidding allowed us to increase paid search lead volume by
98% and reduce our CPA by 43%."
About Marin Software
Marin Software Blog
About Marin Software:
Marin provides a leading Revenue Acquisition
Management platform used by advertisers and agencies to manage more
than $4 billion in annualized ad spend. Offering an integrated
platform for search, display, social, and mobile marketing, Marin
helps advertisers and agencies improve financial performance, save
time, and make better decisions. Headquartered in San Francisco, with
offices worldwide, Marin's technology powers marketing campaigns in
more than 160 countries. For more information about Marin's products,
please visit: http://www.marinsoftware.com/solutions/overview.
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