Market Snapshot
  • U.S.
  • Europe
  • Asia
Ticker Volume Price Price Delta
DJIA 16,501.65 -12.72 -0.08%
S&P 500 1,875.39 -4.16 -0.22%
NASDAQ 4,126.97 -34.49 -0.83%
Ticker Volume Price Price Delta
STOXX 50 3,198.84 22.87 0.72%
FTSE 100 6,710.53 35.79 0.54%
DAX 9,609.61 65.42 0.69%
Ticker Volume Price Price Delta
NIKKEI 14,404.99 -141.28 -0.97%
TOPIX 1,164.90 -8.91 -0.76%
HANG SENG 22,562.80 53.16 0.24%

#MAZDA REPORTS APRIL SALES RESULTS



                      #MAZDA REPORTS APRIL SALES RESULTS

- Consumers Continue to Demand SKYACTIV TECHNOLOGY Vehicles-

PR Newswire

IRVINE, Calif., May 1, 2013

IRVINE, Calif., May 1, 2013 /PRNewswire/ -- Mazda North American Operations
(MNAO) today reported April U.S. sales of 19,894 vehicles, representing a
decrease of 7.5 percent versus last year. Year-to-date sales through April are
down 5.2 percent versus last year, with 98,177 vehicles sold.

Lead by Mazda CX-5 with 6,262 units sold, equating to an increase of 78.0
percent year-over-year, SKYACTIV^® TECHNOLOGY vehicles accounted for 74.4
percent of total vehicle sales for Mazda, with 14,795 vehicles sold. Mazda3
with SKYACTIV TECHNOLOGY sold 5,586 units during April, achieving a mix of
79.0 percent of SKYACTIV-equipped Mazda3s versus the non-SKYACTIV Mazda3. All
2,933 Mazda6 sales for the month of April were comprised of the all-new 2014
Mazda6, with the full-suite of SKYACTIV TECHNOLOGY.

The 2014 Mazda6 continues to exceed sales expectations without any official
advertising support of the vehicle thus far. On April 29, however, Mazda
launched its all-new Game Changers advertising campaign starting with the
all-new Mazda6. Inventory remains light as Mazda goes nationwide discussing
the vehicle's key attributes, like SKYACTIV TECHNOLOGY, all-new available
safety features and its all-new KODO-Soul of Motion design, which landed
Mazda6 as a finalist for World Car Design of the Year.   

Another vehicle featuring the new KODO design language is the Mazda CX-9,
which saw a YOY increase of 11.2 percent with 1,694 vehicles sold.  Recently
reimagined, CX-9 gives consumers a seven passenger vehicle that drives like no
other on the market, period.

Mazda Motor de Mexico (MMdM) reported April sales of 2,448 vehicles, up 32.0
percent versus last year. 

Mazda North American Operations is headquartered in Irvine, Calif., and
oversees the sales, marketing, parts and customer service support of Mazda
vehicles in the United States and Mexico through more than 700
dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in
Mexico City.

For more information on Mazda vehicles, visit the online Mazda media center
at www.mazdausamedia.com.  Product B-roll may be ordered online by visiting
The News Market at www.thenewsmarket.com/mazda. 

 

          Month-To-Date                      Year-To-Date
          Apr     Apr     %         % MTD    Apr     Apr      %         % YTD
          2013    2012    Change    DSR      2013    2012     Change    DSR
Mazda2    564     1,048   (46.2)%   (48.3)%  4,060   8,312    (51.2)%   (51.2)%
Mazda3    7,067   8,508   (16.9)%   (20.3)%  36,200  42,218   (14.3)%   (14.3)%
Mazda5    762     942     (19.1)%   (22.3)%  7,428   4,883    52.1%     52.1%
Mazda6    2,933   3,780   (22.4)%   (25.5)%  13,884  21,665   (35.9)%   (35.9)%
MX-5      612     692     (11.6)%   (15.1)%  1,847   2,146    (13.9)%   (13.9)%
Miata
RX-8              17      (100.0)%  (100.0)% -       79       (100.0)%  (100.0)%
CX-5      6,262   3,521   77.8%     70.7%    24,073  7,507    220.7%    220.7%
CX-7              1,388   (100.0)%  (100.0)% -       8,667    (100.0)%  (100.0)%
CX-9      1,694   1,523   11.2%     6.8%     10,685  7,553    41.5%     41.5%
Tribute           87      (100.0)%  (100.0)% -       499      (100.0)%  (100.0)%
Total
Vehicles
CARS      11,938  14,987  (20.3)%   (23.5)%  63,419  79,303   (20.0)%   (20.0)%
TRUCKS    7,956   6,519   22.0%     17.2%    34,758  24,226   43.5%     43.5%
TOTAL     19,894  21,506  (7.5)%    (11.2)%  98,177  103,529  (5.2)%    (5.2)%
MEMO:
IMPORT    11,952  11,207  6.6%               54,448  57,638   (5.5)%
CAR
IMPORT    7,956   6,432   23.7%              34,758  23,727   46.5%
TRUCK
IMPORT    19,908  17,639  12.9%              89,206  81,365   9.6%
TOTAL
DOMESTIC  (14)    3,780   (100.4)%           2,869   13,810   (79.2)%
CAR
DOMESTIC  -       87      (100.0)%           -       499      (100.0)%
TRUCK
DOMESTIC  (14)    3,867   (100.4)%           2,869   14,309   (79.9)%
TOTALS
Selling   25      24                         101     101
Days

 

 

SOURCE Mazda North American Operations

Website: http://www.mazdausa.com
Contact: Nick Beard, Mazda North American Operations, 949-727-6567, or Eric
Booth, Mazda North American Operations, 949-727-6144
Sponsored Links
Advertisement
Advertisements
Sponsored Links
Advertisement