MoneyGram Teams with Lifestyle Expert to Bring Families Closer for Mother’s
Custom photo app on Facebook pairs with creative gift ideas to make holiday
DALLAS -- May 1, 2013
MoneyGram (NYSE: MGI) is once again pairing with Hispanic lifestyle expert
Marlene Pratt, co-founder of Casa Latina, to present creative gift ideas that
bring families closer this Mother’s Day. In addition, the leading global money
transfer company is inviting consumers to create a customizable Mother’s Day
card through an app on the company’s Facebook page, which can be shared with
family and friends to make their mothers feel special.
“Mother’s Day is the perfect opportunity to demonstrate our respect and
gratitude for mothers around the world,” said Juan Agualimpia, executive vice
president and chief marketing officer, MoneyGram. “If distance separates you
from spending the day together as a family, there are many ways to show
appreciation for your mother. Our MoneyGram spokesperson and TV personality
Marlene Pratt, offers creative ideas, including sending moms money as a gift,
which is common and appreciated in many cultures.”
MoneyGram is giving its own gift to families who want to share special
memories through an interactive custom Facebook photo application available on
the company’s Facebook page. Consumers can upload a picture and create a
Mother’s Day themed timeline or cover photo that can be customized with
decorations and a caption that can be shared via Facebook post or downloaded
and shared via email or Twitter.
Along with designing a custom Facebook photo, consumers can take advantage of
creative gift ideas from home and lifestyle expert Pratt, who bases her advice
on what she learned from her own Mother’s Day gift-giving experiences. “Give
some thought to your mother’s interests and preferences so that your gift
connects to the personal feelings and relationships unique to your family,”
Pratt suggests these affordable and creative gift ideas to celebrate the close
bonds of motherhood this Mother’s Day:
*The Sentimental Mother: Create a scrapbook to display photos of family
memories in one place, and ask each member of the family to contribute a
note about their favorite memory.
*The To-Do List Mother: For the mother with an endless list of projects,
tackle items on her “to-do” list throughout the day, such as cleaning the
house, washing her car, or just taking care of the piled-up laundry.
*The Career Mother: Whisk your mother away to her own spa retreat at home –
complete with candles, bubble bath, lotions, and a new robe – so she can
finally have time to unwind.
*The Long-Distance Mother: When it’s not possible to be with your mother on
Mother’s Day, a gift of cash sent through a MoneyGram money transfer will
guarantee she gets exactly what she wants.
“Expressing gratitude and love for our mothers has become an important gesture
in many cultures,” said Pratt. “Regardless of our specific traditions or the
distance between loved ones, Mother’s Day is an opportunity to show
appreciation for your mother and bring the entire family closer together.”
About Marlene Pratt
Marlene is the co-founder of Casa Latina, a Hispanic home and lifestyle brand
that serves the needs, tastes and values of the U.S. Hispanic population.
Marlene speaks Spanish fluently and has expertise in consumer lifestyle and
home-focused content. Before Casa Latina, she also appeared extensively in the
media as a Home Depot sponsored DIY and décor expert. Marlene has been
featured extensively as an interior designer and lifestyle expert in Spanish
and English on both television and print. Currently, Marlene hosts a regular
Casa Latina themed television segment on Telemundo, and she writes a weekly
Casa Latina branded article for Fox News Latino. Marlene has regularly
appeared as a Home Economist/Home Improvement Expert on Fox, CBS, WB’s WPIX-TV
and WNBC. She also co-hosted “The Fix it Line,” a home improvement series that
aired on Discovery Channel. In addition, Marlene has appeared on weekly home
improvement/interior design segments on Telemundo.
About MoneyGram International
MoneyGram International, a leading money transfer company, enables consumers
who are not fully served by traditional financial institutions to meet their
financial needs. MoneyGram offers bill payment services in the United States
and Canada and money transfer services worldwide through a global network of
more than 310,000 agent locations – including retailers, international post
offices and financial institutions – in 198 countries and territories. To
learn more about money transfer or bill payment at an agent location or
online, please visit moneygram.com or connect with us on Facebook or Twitter
Mike Gutierrez/Sophia Stoller, +1-214-999-7606
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