Exchange Traded Concepts Files for YieldShares High Income ETF (YYY)

     Exchange Traded Concepts Files for YieldShares High Income ETF (YYY)

ETF Veteran Christian Magoon to Utilize ETF-in-a-Box™ Platform to Launch First
YieldShares ETF

PR Newswire

OKLAHOMA CITY, Okla., May 1, 2013

OKLAHOMA CITY, Okla., May 1, 2013 /PRNewswire/ --Exchange Traded Concepts,
LLC (ETC), in conjunction with YieldShares LLC (YieldShares), announces that
Exchange Traded Concepts Trust (Trust) has filed a registration statement,
including a preliminary prospectus, with the Securities and Exchange
Commission for the YieldShares High Income ETF (YYY). YYY will seek to provide
investment results that, before fees and expenses, correspond generally to the
price and yield performance of the ISE High Income^TM Index (High Income
Index). The High Income Index seeks to measure the performance of the top 30
U.S. exchange-listed closed-end funds (CEFs), as selected and ranked according
to factors designed to result in a portfolio that produces high current

YieldShares is a newly created ETF Sponsor that will focus on income ETFs. The
firm was founded by ETF veteran Christian Magoon, a key figure in more than 50
U.S. ETF launches to date. As CEO of Magoon Capital, Christian has provided
strategic counsel to ETF related firms on product development, marketing and
distribution. Magoon is also a noted ETF author, contributing insight to a
variety of publications. Previously, he served as President of ETF issuer
Claymore Securities, now Guggenheim Investments.

The High Income Index was developed in a partnership between YieldShares and
the International Securities Exchange (ISE), the provider of the Index. The
selection process assesses CEF variables including market capitalization,
distribution rate and premiums and discounts to net asset value.

"YieldShares' choice to work with us reinforces the value of leveraging our
counsel and operational expertise to introduce compelling solutions to the ETF
marketplace," says J. Garrett Stevens, CEO of ETC. "Christian Magoon has a
strong track record of designing and marketing ETFs and our platform will
enable him to leverage that expertise."

"YieldShares seeks to develop and make available investment vehicles that
produce attractive monthly income for shareholders," said Christian Magoon.
"We expect the YieldShares High Income ETF (YYY) will set itself apart within
the current income ETF space."

The High Income Index will replace the securities index currently being
tracked by the Sustainable North American Oil Sands ETF (SNDS), an existing
series of the Trust. This change, along with related changes to the
investment objective, investment policies and name of the fund, are designed
to accommodate the offering of the YieldShares High Income ETF.

About Exchange Traded Concepts
ETC has carved out a niche as a portal to launch new, custom exchange-traded
funds efficiently and cost-effectively through a complete turnkey solution.
ETC is a private-label ETF advisor with passive and active exemptive relief
from the SEC to launch both domestic and international equity exchange traded
funds under the Investment Company Act of 1940.

Investment managers, independent advisors, foreign managers and others seeking
to launch an ETF for their strategy have the opportunity to build awareness
and recognition for their brand as a private label ETF and, for a relatively
low initial investment, launch an ETF in approximately one-third of the time
it would take to launch an ETF from scratch.

ETC's ETF-in-a-Box™ Solution is a turnkey platform that provides
time-sensitive and cost-effective methods to bring an exchange-traded fund to
market. Seasoned ETF professionals have the operational and regulatory
experience plus the industry contacts needed to navigate the complexities of
launching and managing an ETF.ETC has developed strategic relationships with
other ETF service providers to assist ETC's sub-advisors in navigating the
exchange-traded fund launch process with the guidance necessary to maintain
regulatory compliance.

ETC can assist your firm to successfully launch an ETF strategy. For more
information, please go to

About YieldShares
YieldShares is an ETF Sponsor focused on analysis and product design within
the income ETF segment. Founded by investment industry veteran Christian
Magoon, YieldShares' mission is to expand access to income investment
strategies. For more information, please visit

About ISE
The International Securities Exchange (ISE) operates a leading U.S. options
exchange and offers options trading on over 2,000 underlying equity, ETF,
index, and FX products. As the first all-electronic options exchange in the
U.S., ISE transformed the options industry by creating efficient markets
through innovative market structure and technology. Regulated by the
Securities and Exchange Commission (SEC) and a member-owner of OCC, ISE
provides investors with a transparent marketplace for price and liquidity
discovery on centrally cleared options products. ISE continues to expand its
marketplace through the ongoing development of enhanced trading functionality,
new products, and market data services. As a complement to its options
business, ISE has expanded its reach into multiple asset classes through
strategic investments in financial marketplaces and services that foster
technology innovation and market efficiency. Through minority investments, ISE
participates in the securities lending and equities markets. ISE also licenses
its proprietary Longitude technology for trading in event-driven markets.

As a member of Eurex Group, ISE is combined with Eurex Exchange to form one of
the largest transatlantic derivatives marketplaces, with daily trading volumes
exceeding 9 million contracts across a growing range of asset classes. Eurex
Group is comprised of Eurex Exchange, the International Securities Exchange,
the European Energy Exchange, Eurex Clearing, Eurex Bonds and Eurex Repo.
Eurex Group is owned by Deutsche Börse AG (Xetra: DB1).

For more information, visit

The information in the Fund's preliminary prospectus (and preliminary
Statement of Additional Information) is not complete and may be changed. The
Fund may not sell its securities until the registration statement filed with
the Securities and Exchange Commission is effective. This notice and the
Fund's preliminary prospectus (and preliminary Statement of Additional
Information) are not an offer to sell the Fund's securities and are not
soliciting an offer to buy the Fund's securities in any state where the offer
or sale is not permitted.

SOURCE Exchange Traded Concepts

Contact: Joanna Eaves, +1-405-778-8377,
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