Macy’s and American Airlines Celebrate Asian-Pacific American Heritage Month with Far East Movement

  Macy’s and American Airlines Celebrate Asian-Pacific American Heritage Month
  with Far East Movement

 Macy’s brings special performances by Cherrytree recording artists Far East
   Movement to six locations nationwide in honor of Asian-Pacific American
                                Heritage Month

Business Wire

NEW YORK -- May 01, 2013

In honor of contributions made by Asian-Pacific Americans, Macy’s
(NYSE:M)celebrates Asian-Pacific American Heritage Month this May at select
Macy’s locations nationwide. Macy’s will host the platinum-selling Far East
Movement (FM) for a series of performances and appearances in six markets
across the country geared toward highlighting and celebrating the unique
influence of Asian-Pacific Americans on American culture and pop music.

Cherrytree recording artists Far East Movement joins Macy's in celebration of
Asian-Pacific American ...

Cherrytree recording artists Far East Movement joins Macy's in celebration of
Asian-Pacific American Heritage Month this May. (Photo: Business Wire)

“Asian-Pacific Americans have had an extraordinary impact on our nation, music
and culture. We are proud to partner with Far East Movement to celebrate these
achievements with our Asian-Pacific American Heritage Month events
nationwide,” said Dineen Garcia, Macy’s vice president of Diversity

Each city will host a live question and answer session with FM followed by a
live performance in the store. As part of Macy’s collaboration with FM,
International Secret Agents (ISA) musical artists unique to each local market
will also be performing with FM. ISA aims to empower and unite the
Asian-American community, especially relating to the arts. Following the
performances, guests are welcomed to shop the latest trends. The first 250
customers to make a purchase of $50 or more from the Junior’s or Young Men’s
departments will receive the opportunity to get their picture taken with Far
East Movement as well as a special gift with purchase.* while supplies last
and as time permits.

         Macy’s Asian-Pacific American Heritage Month Event Locations

Macy’s Metro Center – Washington, DC – Thursday, May 9 at 5:30 p.m.
Macy’s Union Square – San Francisco, CA – Saturday, May 11 at 2 p.m.
Macy’s First Colony – Houston, TX – Sunday, May 19 at 2 p.m.
Macy’s South Coast Plaza – Costa Mesa, CA – Wednesday, May 22 at 6 p.m.
Macy’s Herald Square – New York, NY – Thursday, May 23 at 6 p.m.
Macy’s on State Street – Chicago, IL – Thursday, May 30 at Noon

Macy’s and American Airlines Sweepstakes
Register in Macy’s online and mobile sweepstakes in partnership with American
Airlines. Visit May 1 - May 31 for a chance to win a trip
for two with VIP experience to the ISA Concert in Long Beach, CA, courtesy of
American Airlines as well as a $1,000 Macy’s shopping spree.

For complete details on Macy’s Asian-Pacific American Heritage Month Events,
please visit

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and
affordable luxury to customers at more than 800 locations in 45 states, the
District of Columbia, Puerto Rico and Guam. Macy’s stores and offer
distinctive assortments including the most desired family of exclusive and
fashion brands for him, her and home. Macy’s is known for such epic events as
Macy’s 4th of July Fireworks^® and the Macy’s Thanksgiving Day Parade^®, as
well as spectacular fashion shows, culinary events, flower shows and celebrity
appearances. Building on a 150-year tradition, Macy’s helps strengthen
communities by supporting local and national charities that make a difference
in the lives of our customers.

For Macy’s media materials, images and contacts, please visit our online
pressroom at

About Far East Movement
Raised in Downtown Los Angeles, Cherrytree recording group Far East Movement
(Kev Nish, Prohgress, J-Splif, and DJ Virman) embody the pulse of contemporary
LA. They paid their dues at local clubs, expanding their fan base until they
became city-wide stars in the wake of their first LA chart-topping pop hit,
“Girls on the Dance Floor.” They made history on their debut album Free Wired
when 2010’s multi-platinum selling single “Like a G6” became the first #1
Billboard Hot 100 song ever achieved by an Asian-American group. And followed
with another Billboard Top 10 smash "Rocketeer." Their sophomore album Dirty
Bass features the international smash “Live My Life,” an anthemic all-night
dance party featuring Justin Bieber, that reached Top 20 on Billboard and #2
on iTunes almost instantly. Their latest Dirty Bass single "Turn Up The Love"
hit Top 10 in 10 countries and achieved over 50 million views on VEVO/YouTube.

About Cherrytree Records
Founded in 2005 by songwriter, producer and label executive Martin
Kierszenbaum, Cherrytree Records has had a huge impact on modern pop,
launching the 15 million album selling Lady Gaga in 2009 as well as guiding
the flourishing U.S. careers of Feist, Robyn, La Roux, Ellie Goulding, Jessie
Ware and worldwide successes of Far East Movement and LMFAO and In the
process, Cherrytree Records andCherrytreeRecords.comhave become a source for
pop alternative music and culture as well as catalysts for artist
collaboration and innovation

Photos/Multimedia Gallery Available:



Macy’s, Inc.
Orlando Veras, 646-429-7450
Kamal Bosamia, 312-781-4152
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