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Aberdeen Group Relaunches ERP Research Practice, Renamed "Business Planning and Execution"

Aberdeen Group Relaunches ERP Research Practice, Renamed "Business Planning and 
Execution" 
New Name Reflects Emphasis on Enterprise-Level Applications
Supporting Business Strategy, Process Design and Integration,
Implementation 
BOSTON, MA -- (Marketwired) -- 05/01/13 --  Aberdeen Group, a
Harte-Hanks Company (NYSE: HHS), today announced that it has renamed
its "Enterprise Resource Planning (ERP)" research practice to
"Business Planning and Execution (BPE)" to more accurately represent
the practice emphasis on enterprise-level applications supporting
business strategy, process design and integration, and
implementation. 
Specific topic areas addressed by the BPE research practice include
Business Process Management (BPM), Enterprise Performance Management
(EPM), Professional Services Automation (PSA), Project Management,
ERP, as well as financial planning, budgeting, and forecasting. 
"ERP originated in the manufacturing industry, but the business
landscape has changed significantly since the concept and term were
first coined," according to Nick Castellina, Senior Research Analyst,
Business Planning and Execution. "ERP became the default term for
application integration even as the concept expanded into industries
and disciplines such as accounting and human resources. BPE reflects
a broader range of activities across all industries."  
Research activities by the BPE research practice will examine
industry trends surrounding enterprise-level applications, and the
ways in which those tools can be used by senior executives and heads
of Line-of-Business (LoB) to make better-informed, data-driven
business and technology-acquisition decisions.  
Working with Nick Castellina is Senior Research Associate Peter
Krensky, who holds a Bachelor of Arts degree in History from Amherst
College. 
To obtain complimentary access to research from the Business Planning
and Execution research practice, and other Aberdeen Group research
practices, please register for AberdeenAccess(R)
http://aberdeen.com/_aberdeen/app/latest-research/aberdeen-access.aspx. 
About Aberdeen Group, a Harte-Hanks Company 
Enabled by its team of 40 research analysts covering 16
industry-sector categories, access to 35,000+ benchmarked enterprise
decision makers, and 2.5 million research readers, Aberdeen Group --
a Harte-Hanks Company (NYSE: HHS) -- is the trusted advisor to global
technology markets, providing corporations with insights that drive
IT decisions. Aberdeen's independent, fact-based research and market
intelligence is used by the Fortune 1000, Global 500, and Software
500. 
Aberdeen has offices in Boston and London. Harte-Hanks operates 25
offices in the United States, and has locations throughout
Asia-Pacific, Europe, and Latin America.  
Copyright 2013 Aberdeen Group, Inc., a Harte-Hanks Company
 451 D
Street, Suite 710
 Boston, Massachusetts 02210-1928
 Telephone: (617)
854-5200
 Fax: (617) 723-7897
 www.aberdeen.com 
Media Contact:
Douglas Jensen
Aberdeen Harte-Hanks 
(617) 854-5397
doug.jensen@aberdeen.com 
 
 
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