SocialVibe Appoints Co-Founder Joe Marchese as CEO

  SocialVibe Appoints Co-Founder Joe Marchese as CEO

      Marchese Returns to His Roots to Lead SocialVibe to the Next Phase

Business Wire

LOS ANGELES -- May 1, 2013

SocialVibe announced today that founder Joe Marchese will return to the
company as Chief Executive Officer. Marchese served as President of SocialVibe
from 2006-2011. After his departure, Marchese was Senior Vice President of
Marketing and Digital for Fuse Networks, LLC, where he lead Fuse’s strategy
and development as a multiplatform media company, as well as Fuse's overall
consumer marketing.

SocialVibe Appoints Co-Founder Joe Marchese as CEO. Marchese Returns to His
Roots to Lead SocialVibe ...

SocialVibe Appoints Co-Founder Joe Marchese as CEO. Marchese Returns to His
Roots to Lead SocialVibe to the Next Phase. (Photo: Business Wire)

Marchese brings to SocialVibe a wealth of experience in developing business
models and brands that work in new media. Prior to co-founding SocialVibe,
Marchese consulted and ran a practice group that specialized in strategy
development for digital publishing and advertising. Marchese began his career
at Monster Worldwide, the parent company of He also served as
Chairman of BlockBeacon, a company that connects local businesses and local
consumers in real-time which was recently acquired by Dun & Bradstreet.
Marchese is also currently on the advisory board of the Paley Center’s
GENERATOR, a community for rising media professionals looking to influence the
evolution of media.

“Nothing can replace the passion and vision of a founder, and with Joe’s
passion and vision, now in combination with his experience in executive
management at a traditional media company, we couldn’t hope for a better
leader for SocialVibe’s next phase,” said Jeff Crowe, managing partner,
Norwest Venture Partners (NVP). “Marchese’s unique background brings an
insider’s knowledge back to SocialVibe. This understanding is what will help
further grow the company and ultimately drive positive change throughout the
advertising industry.”

Simply put, SocialVibe delivers human attention to a rich, interactive brand
ad experiences. By placing the emphasis on value vs. impressions, SocialVibe
enables premium publishers to focus on true consumer value creation rather
than pageviews. It also harnesses the power of storytelling for advertisers
and brands, by leveraging quality attention and interactive creative.
Engagement advertising through SocialVibe drives results as high as 10 times
the engagement of display. Nine of the top 10 U.S. brands and 11 of the top 12
agencies in the U.S. are working with SocialVibe.

“SocialVibe will be the answer for advertisers and publishers who are getting
caught in the now broken impression game,” said Marchese. “It isn’t really
that complicated; less ads for consumers, more impact for advertisers and
greater revenue for premium publishers. I’m excited to be back in the saddle –
and I’m ready to push both SocialVibe and the industry forward.”

Marchese is a graduate of Bentley University and received his bachelor of arts
degree in economics and finance.

About SocialVibe

SocialVibe believes there’s a better solution for advertising today that helps
premium publishers and advertisers exchange value for attention and
engagement. By valuing people, not pixels, engagement advertising is fast
becoming the standard for effective advertising on web, mobile and tablet.
SocialVibe is based in Los Angeles and New York, with offices in Chicago, San
Francisco, Atlanta, Detroit and London. For more information,
visitsocialvibe.comor engage with us

Photos/Multimedia Gallery Available:



Tiffany Leslie
Director of Marketing Communications
Access Communications for SocialVibe
Meagan Soffera
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