The Century Council, International Association Of Chiefs Of Police, National Sheriffs' Association, National Organizations For

 The Century Council, International Association Of Chiefs Of Police, National
Sheriffs' Association, National Organizations For Youth Safety Launch National
  Teen Driver Safety Program To Kick Off Global Youth Traffic Safety Month™

Teens may say 'I Know Everything' but parents still play critical role

PR Newswire

ARLINGTON, Va., May 1, 2013

ARLINGTON, Va., May 1, 2013 /PRNewswire-USNewswire/ -- In recognition of
Global Youth Traffic Safety Month ™, The Century Council, an independent
national not-for-profit funded by distillers dedicated to fighting drunk
driving and underage drinking, launched IKnowEverything nationally today.
Developed to prepare teens to be safe when they get behind the wheel,
IKnowEverything is an integrated effort that highlights the issues of drunk
driving and distracted driving, and reiterates to parents that they have the
most influence on their teen's driving behaviors.

"Teens are overly confident and think they're invincible, especially when it
comes to driving. We see this far too often on our nation's highways, and it
is often too late," said Craig Steckler, President, International Association
of Chiefs of Police.

Aaron Kennard, Executive Director of the National Sherriffs' Association said,
"Most parents have years of driving experience and feel they are qualified
instructors to teach safe driving. Driving instructors and law enforcement
need to work in tandem with those who care about the kids the most: their
parents."

"In that vein, IKnowEverything aims to prompt thoughtful conversations between
parents and their teens to keep everyone safe on our roadways.The modern teen
is engaged, involved, and our members want to be leaders in their
communities. I have no doubt that this program will save lives and raise
awareness," said Sandy Spavone, Executive Director of the National
Organizations for Youth Safety.

The IKnowEverything program consists of an engaging, fast-paced animated video
featuring a teen's voiceover who suggests that teens "Know Everything." For
example:

  oI know not to drink alcohol and drive, it's dangerous, illegal, and just
    plain stupid
  oI know not to text and drive
  oI know my parents can take away my keys anytime
  oI know I need to pay attention 100% of the time while driving

Further, the IKnowEverything program has a website (www.IKnowEverything.com)
with downloadable information for students and parents as well as a
facilitator's guide for teen driver safety practitioners, including
Judges.This user-friendly site makes it easy for users to raise awareness and
share the information via email as well as on Twitter, Facebook, and
Pinterest.

"Teen driving is a safety topic I am well-acquainted with as the father of two
teen drivers. The Century Councilrealized there was a need for
well-researched and updated resources to capture the attention of today's
teens, and highlight the dangers of unsafe driving behaviors," said Ralph
Blackman, President and CEO of The Century Council. "With this program we hope
to contribute to the conversation in an impactful way and connect parents and
their teen drivers because they are, after all, the leading influence on their
teen."

Underage drinking and illegal drinking and driving among teens are down, yet
motor vehicle crashes remain the leading cause of death among 15-20 year olds;
in 2010, 1,997 teen drivers were killed on our nation's roadways and further,
young drivers killed 1,191 passengers. Parents still have the overwhelming
power to influence their kids not to drink underage. Today, 83% of youth ages
10-18 years old cite parents as the leading influence on their decision not to
drink at all, or to not drink on occasion. Further, a survey conducted by The
Century Council of matched pairs of teens and their parents showed that
parents are the most important instructors and disseminators for information
about driver safety. Parents must model good behavior and set limits for
their teen.

Stay in Touch
Follow the IKnowEverything program on social media:
www.IKnowEverything.com
www.twitter.com/IKnowEverything
https://www.facebook.com/pages/IKnowEverything/350387855003321
http://pinterest.com/CenturyCouncil/i-know-everything/

The Century Council
The Century Council, is a national not-for-profit leader in the fight to
eliminate drunk driving and underage drinking and is funded by the following
distillers: Bacardi U.S.A., Inc.; Beam, Inc.; Brown-Forman; Constellation
Brands, Inc.; DIAGEO; Hood River Distillers, Inc.; and Pernod Ricard USA.
Headquartered in Arlington, Virginia, The Century Council promotes responsible
decision making regarding beverage alcohol and develops and implements
innovative programs and public awareness campaigns which ignite action through
strategic partnerships. Established in 1991, The Century Council's initiatives
are highlighted on its website at www.centurycouncil.org.

Contact: Darron Moffatt, The Century Council
MoffattD@centurycouncil.org or (202) 637-0077

SOURCE The Century Council

Website: http://www.centurycouncil.org
Website: http://www.IKnowEverything.com