W Network Launches Be The Boss Canada From the Production Team Behind Undercover Boss Canada

W Network Launches Be The Boss Canada From the Production Team Behind 
Undercover Boss Canada 


    --  New series features Canadian employees in head-to-head
        challenges for a life-changing job opportunity  
    --  Companies include Pizza Pizza, Anytime Fitness and Pita Pit
    --  Series premieres on Thursday, June 6 at 9 p.m. ET/PT

TORONTO, May 1, 2013 /CNW/ - This June, from Corus Entertainment's W Network 
and the award-winning production team behind Undercover Boss Canada, comes a 
new competition series that offers a huge twist and life-changing opportunity 
for Canadian employees. Be The Boss Canada gives employees at leading national 
franchises a once-in-a-lifetime chance to take control of their future, rise 
through the ranks and become the boss, through exciting head-to-head 
challenges. Be The Boss Canada (6x60) premieres Thursday, June 6 at 9 p.m. 
ET/PT. Viewers can follow Be The Boss Canada on Twitter @BeTheBossCanada, 
hashtag #BeTheBossCanada.

"Louder and fiercely competitive, Be The Boss Canada, is a perfect extension 
of Undercover Boss Canada." said Vibika Bianchi, Vice President, Original 
Programming, Lifestyle, Reality, Factual Entertainment, Corus Entertainment. 
"This new series offers an emotional and intensely entertaining insider's view 
into a once in a lifetime career competition."

"Our series features top Canadian franchise brands. We have had the pleasure 
of working with Pizza Pizza in Undercover Boss Canada with Paul Goddard as an 
outstanding Undercover Boss. Now, Be The Boss Canada features the executive 
team of Pizza Pizza and two great employees who are ready to "go for it" in a 
huge way." saidThomas Howe, Executive Producer.

The pressure is on each week as the series follows two outstanding employees 
from companies including Pizza Pizza, Anytime Fitness and Pita Pit as they try 
to balance diplomacy and competitiveness in a series of challenges to win a 
huge promotion - but unbeknownst to them, one may actually walk away with the 
keys to their very own franchise. The participants take part in week-long job 
interview for what each believes is a chance for a promotion, with enticing 
pay and perks. Meanwhile, the bosses are hiding a closely-guarded secret as 
the two employees battle to be the best and out-perform each other. The 
employee who doesn't win the promotion will be in for the surprise of their 
life when they are told that they have in fact won their very own franchise, 
instantly making the jump from employee to business owner. Will they rise to 
the occasion, or will they crack under the pressure?

To view the complete release, please visit 
http://www.corusent.com/home/Corporate/PressReleases/tabid/1697/Default.aspx?Id
=2492.

All times are ET/PT. 

For high-resolution images, please visit http://mediacentre.corusent.com.

Follow Corus PR on Twitter @CorusPR
Follow Be The Boss Canada on Twitter @BeTheBossCanada
Follow W Network on Twitter @W_Network, #BeTheBossCanada and Facebook 
facebook.com/wnetwork

 

For more information, images or screeners, please contact:

Monique Camenzuli UNIT:PR Inc. 416.506.1277 monique@unitpr.com

or

Danielle Sefton Corus Entertainment 416.479.6094 
danielle.sefton@corusent.com

Image with caption: "W Network's Be The Boss Canada from the team behind 
Undercover Boss Canada. (CNW Group/Corus Entertainment Inc.)". Image available 
at:  
http://photos.newswire.ca/images/download/20130501_C2400_PHOTO_EN_26222.jpg

SOURCE: Corus Entertainment Inc.

To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/May2013/01/c2400.html

CO: News - Media
ST: Ontario
NI: ENT TVNEWS NP 

-0- May/01/2013 15:00 GMT