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Advanced ‘Data Journalism’ Tool from Rediff Helps Readers to Make Sense of Karnataka State Legislative Assembly Elections

  Advanced ‘Data Journalism’ Tool from Rediff Helps Readers to Make Sense of
  Karnataka State Legislative Assembly Elections

 The enhanced Rediff Sentimeter offers readers a more interactive experience,
enabling users to better analyze election outcomes and use their own judgement
                             on elections results

Business Wire

MUMBAI, India -- May 1, 2013

After a successful run during the Gujarat Elections in December 2012, Rediff
has re-introduced its Sentimeter service that enables users to assess the
outcome of the Karnataka State Legislative Assembly Elections across various
scenarios.

Based on the concept of data-driven journalism, Rediff’s interactive map-based
tool provides users with a simple slider which they can easily shift depending
on which way they expect the people’s electoral mandate to swing, and hence
arrive at the outcome based on their individual assessment.

The Rediff Sentimeter is based on the performance of each constituency in
previous assembly elections in Karnataka and gives readers an overall view, as
well as insights into each constituency as readers select them. It is also
optimised for mobile platforms, enabling users to enjoy a seamless experience
across their personal devices, whether a laptop or handheld devices such as
tablets and smartphones.

"This is an example of the big thrust we have here at Rediff towards
data-driven journalism where our aim is to help citizens, political leaders
and other journalists understand patterns in data and make judgments based on
data", said Ajit Balakrishnan, Founder & CEO of rediff.com

Users may access the Rediff Sentimeter at
http://rediff.ly/karnatakasentimeter.

About Rediff India:

Rediff India (NASDAQ: REDF) is one of the premier worldwide online providers
of news, information, communication, entertainment and shopping services for
Indians worldwide. Founded in 1996, Rediff.com is headquartered in Mumbai,
India with offices in New Delhi, Bangalore, Chennai, Hyderabad and New York.

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Investor Relations and Corporate Affairs Contact:
Rediff.com India Ltd.
Mandar Narvekar, +91-22-6182-0000
investor@rediff.co.in
or
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