Advanced ‘Data Journalism’ Tool from Rediff Helps Readers to Make Sense of Karnataka State Legislative Assembly Elections The enhanced Rediff Sentimeter offers readers a more interactive experience, enabling users to better analyze election outcomes and use their own judgement on elections results Business Wire MUMBAI, India -- May 1, 2013 After a successful run during the Gujarat Elections in December 2012, Rediff has re-introduced its Sentimeter service that enables users to assess the outcome of the Karnataka State Legislative Assembly Elections across various scenarios. Based on the concept of data-driven journalism, Rediff’s interactive map-based tool provides users with a simple slider which they can easily shift depending on which way they expect the people’s electoral mandate to swing, and hence arrive at the outcome based on their individual assessment. The Rediff Sentimeter is based on the performance of each constituency in previous assembly elections in Karnataka and gives readers an overall view, as well as insights into each constituency as readers select them. It is also optimised for mobile platforms, enabling users to enjoy a seamless experience across their personal devices, whether a laptop or handheld devices such as tablets and smartphones. "This is an example of the big thrust we have here at Rediff towards data-driven journalism where our aim is to help citizens, political leaders and other journalists understand patterns in data and make judgments based on data", said Ajit Balakrishnan, Founder & CEO of rediff.com Users may access the Rediff Sentimeter at http://rediff.ly/karnatakasentimeter. About Rediff India: Rediff India (NASDAQ: REDF) is one of the premier worldwide online providers of news, information, communication, entertainment and shopping services for Indians worldwide. Founded in 1996, Rediff.com is headquartered in Mumbai, India with offices in New Delhi, Bangalore, Chennai, Hyderabad and New York. Safe Harbor Except for historical information and discussions contained herein, statements included in this release may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and reflect our current expectations. Forward-looking statements are identified by certain words or phrases such as "may", "will", "aim", "will likely result", "believe", "expect", "will continue", "anticipate", "estimate", "intend", "plan", "contemplate", "seek to", "future", "objective", "goal", "project", "should", "will pursue" and similar expressions or variations of such expressions. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those that may be projected by these forward looking statements. These risks and uncertainties include but are not limited to the slowdown in the economies worldwide and in the sectors in which our clients are based, the slowdown in the Internet and IT sectors world-wide, competition, success of our past and future acquisitions, attracting, recruiting and retaining highly skilled employees, technology, acceptance of new products and services, the development of broadband Internet and 3G networks in India, legal and regulatory policies, managing risks associated with customer products, the wide spread acceptance of the Internet as well as other risks detailed in the Form 20-F and other reports filed by Rediff.com India Limited with the U.S. Securities and Exchange Commission. Rediff.com India Limited and its subsidiaries may, from time to time, make additional written and oral forward looking statements, including statements contained in the Company's filings with the Securities and Exchange Commission and our reports to shareholders. Rediff.com India Limited does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the Company. Contact: Investor Relations and Corporate Affairs Contact: Rediff.com India Ltd. Mandar Narvekar, +91-22-6182-0000 email@example.com or Media Relations Contact: GW Communications (U.S.A.) Glenn Wiener, 212-786-6011 gwiener@GWCco.com or Dionne Manchester, 212-786-6068 dionne@GWCco.com
Advanced ‘Data Journalism’ Tool from Rediff Helps Readers to Make Sense of Karnataka State Legislative Assembly Elections
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