Global Youth Traffic Safety Month Kicks Off With State Attorneys General PSAs in 17 States

Global Youth Traffic Safety Month Kicks Off With State Attorneys General PSAs
                                 in 17 States

Attorneys General Encourage Parents and Teen Drivers to Talk About Safe
Driving

PR Newswire

ARLINGTON, Va., May 1, 2013

ARLINGTON, Va., May 1, 2013 /PRNewswire-USNewswire/ -- Timed with May's
designation as Global Youth Traffic Safety Month, The Century Council and 17
Attorneys General from across the United States released public service
announcements (PSAs) for the  IKnowEverything  program. Bringing parents and
kids together, IKnowEverything reinforces that parents are one of the most
influential driving instructors for their teen drivers and reminds teens that
they "really do know everything."

Most parents have years of driving experience, feel they are qualified
instructors to teach safe driving, and most importantly, parents care deeply
about their children and want them to be safe. Teens are typically overly
confident and think they're invincible, especially when it comes to driving.
IKnowEverything bridges this generational gap by prompting thoughtful
conversations between parents and their teens to keep everyone safe on our
roadways.

IKnowEverything reinforces that teens already "know everything" about how to
be a safe driver and covers critical topics including underage drinking
alcohol and driving, distracted driving, late night driving, speeding, number
of passengers, and license restrictions. Often overlooked in driver's
education class, parents, too, "know everything" and have a strong influence
over their teen's driving behaviors – for better or for worse. 

"I am proud of my fellow Attorneys General for acknowledging Global Youth
Traffic Safety Month as an opportune time for reminding parents and teen
drivers to communicate about teen driver safety. The IKnowEverything program
is modern and fast-paced, just like today's kids; I have no doubt that if
parents use it as a tool to start the all-important dialogue about how teens
'know everything' about safe driving, the conversation will have greater
impact," said Maryland Attorney General Doug Gansler.

In the PSA, Attorneys General encourage parents to speak to their kids about
the risks they face on the roadways and encourage them to pay attention 100%
of the time. The PSAs will begin airing around the country this month on the
Attorneys' General websites and other digital platforms like YouTube,
Facebook, and Pandora.

In addition to the PSA, IKnowEverything includes a supporting website
(www.IKnowEverything.com) which includes downloadable information for students
and parents as well as a facilitator's guide for teen driver safety
practitioners.

The Century Council has teamed up with The International Association of Chiefs
of Police Foundation, the National Sheriffs Association and The National
Organizations for Youth Safety to distribute program materials to law
enforcement officials, juvenile judges, educators, and traffic safety
professionals across the nation to increase teen driving safety.

Ralph Blackman, President and CEO of The Century Council, added, "We trust
this PSA featuring the Attorneys General will encourage conversations between
parents and new teen drivers, and we believe we will save lives across the
country through our awareness efforts. Parents may or may not believe it, but
they wield an incredible influence over their teens and we hope they will not
only encourage their kids to be safe drivers, but that parents will act as
great role models behind the wheel, too."

About The Century Council
The Century Council is a national not-for-profit organization dedicated to
fighting drunk driving and underage drinking and is funded by the following
distillers: Bacardi U.S.A., Inc.; Beam, Inc.; Brown-Forman; Constellation
Brands, Inc.; DIAGEO; Hood River Distillers, Inc.; and Pernod Ricard USA.
Headquartered in Arlington, Virginia, The Century Council is a leader in the
fight to eliminate drunk driving and underage drinking and promotes
responsible decision making regarding beverage alcohol. TheCentury Council
develops and implements innovative programs and public awareness campaigns and
promotes action through strategic partnerships. Established in 1991, The
Century Council's initiatives are highlighted on its website at
www.centurycouncil.org.

CONTACT
Darron Moffatt, The Century Council
MoffattD@centurycouncil.org; (202) 637-0077

SOURCE The Century Council

Website: http://www.centurycouncil.org