Clearblue Celebrates Bump Watch 2013

  Clearblue Celebrates Bump Watch 2013

 Moms are encouraged to show-off their baby bumps in the Clearblue Baby Bump
        Celebration Contest on TheBump.com for a chance to win $5,000

Business Wire

CINCINNATI -- May 01, 2013

Bump Watch 2013 is definitely underway – look inside any magazine, and there
are plenty of pictures featuring pregnant celebrities’ baby bumps. Now every
mom and mom-to-be can show off their pregnancy glow too, by entering the
Clearblue^© Baby Bump Celebration Contest. Clearblue, the world’s leading
brand in home pregnancy and fertility testing, has partnered with TheBump.com,
the fastest-growing pregnancy and parenting website, to shine the spotlight on
baby’s first appearance – the bump – before making his or her grand entrance.

Those interested in entering simply need to submit a photo of their baby bump
with a 140-character c ...

Those interested in entering simply need to submit a photo of their baby bump
with a 140-character caption for a chance to win $5,000! (Photo: Business
Wire)

“Celebrating pregnancy by showing off a growing baby bump is a huge trend
right now for moms-to-be,” said Rebecca Dolgin, editor in chief of
TheBump.com. “We’re thrilled to host the Clearblue Baby Bump Celebration
Contest to give moms a chance to show off and honor their best pregnancy
accessory – the bump!”

To enter the Clearblue Baby Bump Celebration Contest, participants need to
simply visit TheBump.com from May 1^st-30^th and submit a baby bump photo with
a 140-character announcement or caption. From there, they are encouraged to
visit Facebook.com/Clearblue on June 1^st to pick-up their shareable photo to
spread the word to their online communities and gather votes. The finalists
will be announced on June 6^th, and voting will continue until June 21^st.

On June 28^th, winners of the Clearblue Baby Bump Celebration will be
announced. One lucky winner will receive a cash prize of $5,000 to celebrate
their baby bump however they wish (babymoon, anyone?). Additionally, five
lucky winners will also receive a Clearblue baby basket worth $400 of The Bump
approved products. Everyone who enters will receive a stylized photo from the
Clearblue Facebook page to enjoy and share with friends.

“We are thrilled that Clearblue gets to play an important role in the planning
process for so many women and want to carry that celebration beyond her first
positive ovulation or pregnancy test results,” said Clearblue Brand Manager
Kirsten Suarez. “We know our Clearblue Facebook Facebook.com/Clearblue
community holds the baby bump in high regard and created the Clearblue Baby
Bump Celebration Contest to cheer them on in their pregnancy journeys!”

This year, Clearblue has given women even more reasons to celebrate. The
trusted brand recently introduced the Clearblue Advanced Digital Ovulation
Test, which is the only ovulation test that can identify^i a woman’s four best
days to get pregnant, two more days than any other test on the market^i.

For further information on Clearblue, please visit www.clearblueeasy.com or
www.Facebook.com/Clearblue. For more information on The Bump, please visit
www.thebump.com.

About Clearblue

Clearblue is the world’s leading brand in home pregnancy and fertility testing
and is recommended by ObGyns^ii. The Clearblue product range is built on a
strong foundation of peer-reviewed science, consumer understanding and is
supported by 25 years of expertise, quality, and innovation in consumer
diagnostics. Clearblue offers a comprehensive line of products to help a woman
better understand her body’s ovulation cycle and identify peak fertility days
to maximize her chances of getting pregnant. The Clearblue family of products
includes the Clearblue Fertility Monitor, Clearblue Advanced Ovulation Test,
Clearblue Digital Ovulation Test, Clearblue Easy Ovulation Combination Pack,
Clearblue Digital Pregnancy Test, and Clearblue Plus Pregnancy Test. For more
information visit www.clearblueeasy.com.

About Procter & Gamble

P&G serves approximately 4.4 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®,
Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The
P&G community includes operations in about 80 countries worldwide. Please
visit http://www.pg.com for the latest news and in-depth information about P&G
and its brands.

^© Clearblue is a trademark of SPD Swiss Precision Diagnostics GmbH (“SPD”). ©
2013 SPD (except for any third party identified as such). All rights reserved.
^iIn a study of 87 women, 4 or more fertile days were identified in 80% of
cycles using actual cycle length.
^iiData on file. Research into recommendation of Ovulation Tests & Fertility
Monitors with 204 US Ob-Gyns (Kantar Health)

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Contact:

MEDIA:
MSL New York
Sarah List, 646-500-7946
sarah.list@mslgroup.com
 
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