Magic xpi Integration Platform Chosen by Godrej Properties, One of India's Top
Real Estate Developers, to Connect Its Salesforce.com and SAP Systems
Magic Enables Godrej Properties to Operate More Efficiently
OR YEHUDA, Israel, May 1, 2013
OR YEHUDA, Israel, May 1, 2013 /PRNewswire/ --
Magic Software Enterprises Ltd. (NASDAQ: MGIC), a global provider of software
platforms for enterprise mobility, cloud applications, and business
integration, announced today that Godrej Properties, one of India's top real
estate developers,currently developing residential, commercial and township
projects spread across 82 million square feet in 12 cities, has implemented
Magicxpi Integration Platform as its back-end integration engine for
connecting its Salesforce.com and SAP R/3 systems.
The Magic xpi integration enables Godrej Properties to automate many processes
regarding its customers, sales, pricing, inventory, materials and billing, and
maintain up-to-date data in both Salesforce.com and SAP R/3. By integrating
data that was previously locked in separate silos, enterprises, such as Godrej
Properties, enjoy increased synergies and efficiencies, including: a more
complete view of their customers, real-time up-to-date data, automation of
mundane tasks, fewer human errors, improved customer service, and increased
customer and employee satisfaction. Magic's enterprise-grade platform and
certified connectors to the most popular business systems assure accurate,
secure, scalable and high performance applications.
"Magic empowers its customers by enabling them to reliably integrate their
applications with a host of internationally renowned enterprise systems with
minimum effort. This is crucial for organizations, like Godrej Properties,
where maximizing value and employing the best tools to make informed business
decisions are of vital importance," said Ran Lewinski, GM - Distribution of
Magic Software Enterprises Ltd. "Magic xpi Integration Platform recently
received the India CIO Choice 2013 honor for Enterprise Application
Integration Software. This project is another piece of evidence showing the
growing adoption of Magic technology among Indian enterprises."
"UsingMagic's technology, we were able to rapidly process transactions, while
significantly reducing the risks and costs usually associated with such
integration projects," said Shailesh Joshi, CIO of Godrej Properties. "This
project enables our users to maximize the benefits ofSalesforce.com and have
all our updated customer data in SAP at any given point in time."
About Magic Software Enterprises
Magic Software Enterprises (NASDAQ: MGIC) empowers customers and partners
around the globe with smarter technology that provides a multichannel user
experience of enterprise logic and data.
For more information, visit http://www.magicsoftware.com.
Except for any historical information contained herein, matters discussed in
this press release might include forward-looking statements that involve a
number of risks and uncertainties. Regarding any financial statements, actual
results might vary significantly based upon a number of factors including, but
not limited to, risks in product and technology development, market acceptance
of new products and continuing product conditions, both locally and abroad,
release and sales of new products by strategic resellers and customers, and
other risk factors detailed in Magic's most recent annual report and other
filings with the Securities and Exchange Commission.
Magic has made every effort to ensure that the information contained in this
press release is accurate; however, there are no representations or warranties
regarding this information, including warranties of merchantability or fitness
for a particular purpose. Magic assumes no responsibility for errors or
omissions that may occur in this press release.
Magic is a registered trademark of Magic Software Enterprises Ltd. All other
product and company names mentioned herein are for identification purposes
only and are the property of, and might be trademarks of, their respective
Tania Amar | VP Global Marketing
Magic Software Enterprises
SOURCE Magic Software Enterprises Ltd
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