RPI Acquires DPI, Expands North American Capabilities to Address Rapidly
Growing Global Market Opportunity for Personalized Print
SEATTLE, WA -- (Marketwired) -- 05/01/13 -- RPI, a leader in
make-on-demand, private-label personalized photo books, greeting
cards and stationery products for mass and specialty retailers, today
announced that it has acquired DPI, an Atlanta-based company that
provides web-to-print, on-demand products and services for
business-to-business customers such as Nestle, Johnson Controls and
CB Richard Ellis.
The acquisition is a win-win for both companies, according to
executives from both companies.
"Many of our customers have asked us to develop a strong presence on
the East Coast, and this acquisition of DPI addresses that need,"
said Rick Bellamy, chief executive officer of RPI. "It will help us
significantly reduce the time to deliver personalized products to
consumers and businesses, and minimize unexpected delays in order
delivery created by elements out of our control, such as weather."
"Our customers can now take advantage of increased scale, faster
delivery times to the West Coast, and expanded IT development
capabilities offered by RPI," said Bob Moore, chief executive officer
of DPI. "They also will benefit from a broad assortment of products
and services that will enable new ways to bring the brand to the
This is RPI's second significant acquisition in the past two years.
In 2011, RPI acquired Paro, a company based in the Netherlands that
provides print products for the corporate and consumer markets in
By acquiring DPI, RPI is addressing a growing market need for a
company that can deliver powerful, near-time, web-to-print solutions
for global brands addressing both the consumer and business markets,
"With the proliferation of today's technology, we have entered a new
age of personalization," Bellamy said. "Consumers are using social
and mobile platforms to control conversations about the brand story.
Savvy companies are looking for authentic and meaningful ways to
participate in these conversations, and to ultimately engage
consumers to co-create experiences where tangible physical products
are essential to the experience."
RPI specializes in make-on-demand photo merchandise for mass and
specialty retailers, an estimated $2 billion market worldwide.
However, stationery ($11B), yearbooks ($4B), home decor ($26B) and
pets ($50B) represent much larger market opportunities for
personalized print products, Bellamy said.
"With the acquisition of DPI, we believe we are uniquely positioned
to help companies address and capture this multi-billion dollar
market opportunity," he said.
DPI will become an RPI company and its management team and 27
employees will be blended into the RPI management structure and
workforce. Other terms of the deal, including acquisition price, were
RPI is a leading make-on-demand producer of private label
personalized photo books, greeting cards and stationery products for
mass and specialty retailers. The Seattle-based company, founded in
1979, has additional production facilities in Atlanta and in
Eindhoven, NL. RPI's blue-chip retail and online publishing customers
rely on its consistent, reliable execution, creative design services
and state-of-the-art manufacturing for the rapid delivery of
innovative products utilizing consumer-generated content. RPI has one
of the largest digital printing facilities on the West Coast for both
HP Indigo and Xerox Igen technology and has been listed on the Inc.
5000 list of fastest-growing companies for the past four years. For
information, please visit www.rpiprint.com.
DPI was formed in 1992 to address the emerging digital printing and
print on demand market. Since then, DPI has evolved into a full
service color digital printer supporting all aspects surrounding the
digital printing and marketing process. As one of the first Indigo
digital printing sites in the United States, DPI has been recognized
as a true innovator in digital color printing technology. DPI
specializes in versioned or personalized printing for national
chain-based and dealer-comprised companies by focusing on
web-to-print solutions for global brands addressing the B2B market.
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