Shortlist Announced for the Cake Awards

                   Shortlist Announced for the Cake Awards

  PR Newswire

  LONDON, May 1, 2013

LONDON, May 1, 2013 /PRNewswire/ --

The Cake Awards has today revealed 20 of the UK's best cakes that have been
selected for the inaugural Cake Awards shortlist. From the finest tea room
slice to the myriad varieties on the shelves of supermarkets and the cakes
people can make at home, the panel of expert judges have shortlisted cakes
including Tesco for their 'Free From' Chocolate Cupcakes, Morrisons' Heavenly
Red Velvet Cake, Yauatcha's Chocolate and Raspberry Rose and United Biscuits'
Jaffa Cakes - The Big One.

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The Cake Awards are the only awards dedicated to recognising excellence in
cake and are a unique opportunity for organisations to showcase their best
products to the most respected figures in the industry. Judges including Bruce
Langlands, Director of Food at Harrods, Will Torrent, award winning pâtissier
and chocolatier, and Allan Jenkins, Editor of Observer Food Monthly, put each
product through a rigorous judging process to decide the shortlist and winners
based on a strict criteria of excellent presentation, quality ingredients,
recipe innovation, texture, taste and value.

Jane Milton, Co Founder of the Cake Awards said: "It's great to see the
shortlist feature such a broad range of sources, from Michelin star holders to
small bakers and many of the multiple retailers too. The judges tasted some
really delicious cakes and we look forward to raising the expectations of
consumers about how good cake can taste through the Cake Awards."

The full shortlist includes -

Bake at Home Cake G.R Wrights & Sons, Wright's Ginger Cake Mix G.R Wrights &
Sons, Wright's Toffee Cake Mix Symingtons, ASDA, Raspberry & White Chocolate
Cupcake Mix The Half-Baked Cake Company Limited, Lemon & Lime Drizzle Cake

Bakery Shop Cake Amber Foods / Karaway Bakery, Honey & Walnut Cake Buttercup
Cake Shop, Passion Fruit Cupcake Harbour & Jones, Trifle Cake The Bakery
Dunbar, Dome Chocolat et au Praline Feuillete

Celebration/Novelty Cake Fleur de Sel, House Dark Chocolate Cake United
Biscuits, Jaffa Cakes - The Big One

Freefrom Cake Aulds Delicious Desserts, Gluten-free Belgian Chocolate
Cheesecake Mimi's Cake Shop Ltd Mimi's Eggless' Tesco, Tesco 'Free From'
Chocolate Cupcakes

Supermarket Cake Aldi, Specially Selected Belgian Milk Chocolate Cheesecake
Finsbury Food Group, ASDA Extra Special Carrot Cake Morrisons PLC, Heavenly
Red Velvet Cake by Claire Clark Park Cakes Ltd, Raymond Blanc inspired Tesco
Finest Wild Bolivian Chocolate Cake

Tea Room Cake Yauatcha, Apple Pie Yauatcha, Chocolate and Raspberry Rose The
Garden Café, Apricot and Coconut Cake

The Cake of the Year winner has also been decided by the judging panel, and
will be the overall winner determined from the leader in each category. This
prestigious title will be presented to the cake that is deemed to be truly
exceptional.

The winners will be announced at the award ceremony and afternoon tea on 17
^th July at the Park Lane Hotel in Mayfair, London. For tickets and event
information visit http://www.thecakeawards.com

The Cake Awards is a joint venture between food industry expert Jane Milton
and event organisers UBM Awards & Partnerships.

About the Cake Awards

The inaugural Cake Awards will take place on 17 ^th July at London's Park Lane
Hotel. Designed to celebrate the best in cake, the awards will recognise
everything from Supermarket cakes, Tea Room cakes and the cake mixes you bake
at home. The Cake Awards reward only those cakes - and their bakers - that
stand up to the scrutiny of an elite panel of judges made up of some of the
UK's most respected chefs, bakers and food industry experts.

About Jane Milton

Jane has 25 years' commercial experience within the food and food marketing
industries and has had a lot of exposure to bakery products throughout her
career. Jane grew her own chocolate brownie brand and now works with retailers
and manufacturers helping them find new products and markets and the
manufacturers to produce them. Cakes and bakery remain a large part of her
work and she also helps with strategy and systems on several food industry
awards programmes.

About UBM Awards & Partnerships

UBM Awards & Partnerships is part of one of the largest event companies in the
world. They create, design and deliver Awards ceremonies that reach thousands
of people globally across every sector. Their Awards publicly celebrate
excellence, highlighting what is best, what is effective and what is valued.

For media enquiries contact:Rachel Branigan PR Manager UBM Awards &
Partnerships Tel: +44-(0)207-955-3843 Email: Rachel.branigan@ubm.com