10th Annual “May is Gold Month” Online, In-Store, and On-Air at Retailers Nationwide

  10th Annual “May is Gold Month” Online, In-Store, and On-Air at Retailers

Business Wire

NEW YORK -- May 1, 2013

The month of May is full of golden opportunities, from Mother's day to
graduations, bridal showers to weddings, and the May is Gold Month event is
back to celebrate. Commemorating its 10th anniversary, this national retail
campaign is bigger than ever--boasting more prizes, a wider selection of
participating retailers, and more chances to take home your own piece of Gold

This press release has an accompanying Smart Marketing Page providing further
details about the organization, products and services introduced below. You
can access the Smart Marketing Page via the following link:

By visiting MayisGoldMonth.com, users can enter daily for a chance to win up
to nine premium Gold Jewelry items, and even increase their chances by
mentioning the event across social networks like Twitter and Facebook. Even
more, this year's event even includes a May is Gold Month "PinToWin"
sweepstakes, where users can enter for a chance to win a $1,000 gift
certificate from a list of participating Jewelry retailers.

"Nothing feels as good as real Gold," says Ramona Genao, EVP of Merchandising
and Product Development at Richline Group, the sponsor of the event. "The
intrinsic value of this enduring metal, along with its long lasting beauty and
radiance, makes it a smart, chic accessory to a spring wardrobe, as well as a
meaningful compliment for mothers, graduates and bridal party members."

The May is Gold Month promotion launches soon in participating retailers,
including fine Jewelry stores Fred Meyer, Helzberg, and Kay Jewelers,
department stores JC Penney, Macy's, Sears, and Kohls, discount stores Kmart,
Sam's Club and Walmart, broadcast retailer QVC and online retailer Amazon.

Participating retailers will offer many new Gold Jewelry selections, featuring
pendants, earrings and bangles designed for spring/summer fashions, as well as
various special offers and promotions like in-store events or web specials.

The month of May is filled with gift-giving and self-purchase occasions that
are particularly relevant for Gold. Mother's Day, Graduation and bridal season
call for meaningful Jewelry gifts with lasting sentiment and value. Wardrobe
changes, summer suntans and tax refunds also inspire fashion savvy consumers
to splurge on a new pair of earrings or an anklet, bracelet, chain or pendant
necklace to sport during the coming beach season.

In honor of these golden occasions this May, nationwide retailers are finding
multiple ways to celebrate Gold and offer shoppers new selections, special
values, and the unique opportunity to win their favorite new Gold Jewelry

To view the May is Gold Month collections or learn more about the sweepstakes
and special offers, visit the May is Gold Month website at MayisGoldMonth.com.

About Richline Group, Inc.

Richline Group, Inc., a wholly-owned subsidiary of Berkshire Hathaway Inc., is
the USA’s foremost Fine Jewelry Manufacturer and Marketer. Berkshire Hathaway,
and its subsidiaries, engage in diverse business activities including property
and casualty insurance, utilities and energy, finance, manufacturing,
retailing and services. The Common Stock of the Company is listed on the New
York Stock Exchange under the symbols BRK.A and BRK.B.

Photos/Multimedia Gallery Available:



Richline Group, Inc.
Mark Hanna, 212-886-6212
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