Tim Hortons ranks number one in The Reputation Institute's survey of Canada's
top brands in 2013
OAKVILLE, ON, April 30, 2013 /CNW/ - The results of an annual survey of the
world's most reputable companies as conducted by The Reputation Institute,
ranked Tim Hortons number one against all other Canadian brands.
The survey, which polled more than 5,000 Canadians about 100 multinational
brands, rated companies across seven different criteria and saw Tim Hortons
score the highest among all brands in the areas of performance and
citizenship. The survey attributed the high citizenship score to the company's
community involvement, with programs such as Smile Cookie, Timbit minor sports
sponsorships and the Tim Horton Children's Foundation.
"We're flattered to be recognized by Canadians as the country's most reputable
company," said Bill Moir, Chief Brand and Marketing Officer, Tim Hortons.
"Most of all, we're proud to be recognized for our community involvement, as
we continuously strive towards making a true difference through our community
Companies were also rated based on products and services, innovation,
leadership, governance and workplace. Tim Hortons also placed 10(th) among all
global brands in Canada, coming out ahead of well-known international brands
such as Honda, Apple and Amazon.
To view http://www.canadianbusiness.com/canadian-brand-top-40-ranking/
About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains in North
America based on market capitalization, and the largest in Canada. Operating
in the quick service segment of the restaurant industry, Tim Hortons appeals
to a broad range of consumer tastes, with a menu that includes premium coffee,
espresso-based hot and cold specialty drinks including lattes, cappuccinos and
espresso shots, specialty teas, fruit smoothies, home-style soups, fresh
Panini and classic sandwiches, wraps, hot breakfast sandwiches and fresh baked
goods, including our trademark donuts. As of December 30th, 2012, Tim Hortons
had 4,264 system-wide restaurants, including 3,436 in Canada, 804 in the
United States and 24 in the Gulf Cooperation Council. More information about
the Company is available at www.timhortons.com. Follow Tim Hortons on Twitter:
Media Contact: Alexandra Cygal firstname.lastname@example.org 905-339-5960
SOURCE: Tim Hortons Inc.
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