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Neolane Named Visionary in Magic Quadrant for CRM Lead Management for the Second Consecutive Year



  Neolane Named Visionary in Magic Quadrant for CRM Lead Management for the
  Second Consecutive Year

      Evaluation Based on Completeness of Vision and Ability to Execute

Business Wire

NEWTON, Mass. & TWICKENHAM, United Kingdom -- April 30, 2013

Conversational marketing technology provider Neolane announced today it has
been positioned by Gartner, Inc. as a Visionary in the 2013 “Magic Quadrant
for CRM Lead Management.”^1

This year, Neolane reported $58 million dollars in revenue and a 40 percent
increase in global consolidated revenue growth. Neolane now touts more than
400 customers in 20 countries, across a variety of industries, including
divisions of 47 of the Fortune Global 500 and has expanded its global team to
300 employees.

According to Gartner, “lead management integrates business process and
technology to close the loop between marketing and direct or indirect sales
channels, and to drive higher-value opportunities through improved demand
creation, execution and opportunity management.” Gartner estimates that
investments in CRM marketing automation applications and services, which
includes lead management, grew by more than 20 percent in 2011 and 2012, and
will account for more than $4.2 billion by 2016 — representing the largest
growth of any CRM segment. Investment in lead management is expected to
continue during the next several years as organizations continue to focus on
increasing enterprise growth, attracting and retaining new customers and
maximizing productivity of the sales organization.^2

Neolane credits its continued success to its ability to support B2B, B2B2C and
B2C organizations in delivering both lead management and campaign management
applications. With data management, enhanced marketing analytics and
distributed marketing capabilities, Neolane is allowing marketers to drive
conversational marketing and engage consumers in two-way dialogues, both
offline and online. In 2012, Neolane furthered its commitment to marketing
innovation by providing brands with industry-leading features to address new
marketing opportunities including SoLoMo, Facebook’s Open Graph, Big Data and
real-time marketing.

“We consider our positioning as a Visionary in the ‘CRM Lead Management
Quadrant’ by Gartner, confirmation that Neolane is driving a new approach for
customer engagement and customer experience, through our conversational
marketing technology platform. Our technology is allowing businesses to meet
demands in a changing customer environment,” said Stéphane Dehoche, president
and CEO, Neolane. “As this market grows, Neolane will continue to innovate to
enable global marketers to advance their digital marketing efforts and support
multiple geographic areas, currencies, languages and brands.”

Gartner recognized Neolane as a Visionary across two other areas including the
Gartner, Inc. 2012 “Magic Quadrant for CRM Multichannel Campaign
Management,"^3 and the Gartner, Inc. 2012 "Magic Quadrant for Integrated
Marketing Management."^4

To learn more about Neolane follow us on Twitter @neolane.

Disclaimer:

Gartner does not endorse any vendor, product or service depicted in its
research publications, and does not advise technology users to select only
those vendors with the highest ratings. Gartner research publications consist
of the opinions of Gartner's research organization and should not be construed
as statements of fact. Gartner disclaims all warranties, expressed or implied,
with respect to this research, including any warranties of merchantability or
fitness for a particular purpose.

About Neolane

Neolane provides the only conversational marketing technology that empowers
organizations to build and sustain one-to-one lifetime dialogues, dramatically
increasing revenue and marketing efficiency. Born digital, with best-in-class
email and inbound-outbound channel fusion capabilities architected into a
single code-based platform, marketers achieve results in record time. Neolane
is easy to use for both power and casual users, but powerful enough to drive
the most sophisticated marketing strategies. Future proof, Neolane has a track
record of enabling its customers to adapt to new customer engagement
challenges and exploit opportunities more quickly than their
competition. Neolane is used by more than 400 of the world’s leading companies
including Alcatel Lucent, barnesandnoble.com, Sears Canada, Sephora Europe and
Sony Music. Visit www.neolane.com and read our blog The Cross-Channel
Conversation.

Copyright © 2013 Neolane. All Rights Reserved. All other brand names, product
names, or trademarks belong to their respective holders.

^1 Gartner, “Magic Quadrant for CRM Lead Management,” by Chris Fletcher, April
23, 2013
^2 Gartner, “Magic Quadrant for CRM Lead Management,” by Chris Fletcher, April
23, 2013
^3 Gartner, “Magic Quadrant for CRM Multichannel Campaign Management,” by Adam
Sarner, May 22, 2012
^4 Gartner, “Magic Quadrant for Integrated Marketing Management” by Kimberly
Collins and Adam Sarner, November 1, 2012

Contact:

PAN Communications for Neolane
Kyla Ruane, + 1 617-502-4300
neolane@pancomm.com
or
Harris Communications (for Neolane UK)
Derek Harris, +44 (0) 1395 516 613
derek@harriscomms.com
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