Bell Let's Talk and True Patriot Love launch military family mental health fund

Bell Let's Talk and True Patriot Love launch military family mental health fund 

    --  $1 million fund for community-based mental health support
    --  Grants from $5,000 to $25,000 to deliver programs at Military
        Family Resource Centres across Canada
    --  Applications for 2013 funding accepted from April 30 through
        June 28, 2013
    --  Bell continues as presenting sponsor of the True Patriot Love
        Tribute Dinner through 2014

OTTAWA, April 30, 2013 /CNW Telbec/ - Bell Canada and the True Patriot Love 
Foundation today announced the launch of the Bell True Patriot Love Fund, a $1 
million program to support community mental health initiatives for Canadian 
military families.

"I salute the collaboration and support of Bell and True Patriot Love in 
bringing mental health and mental illness to the attention of Canadians," said 
the Honourable Peter MacKay, Minister of National Defence. "The Canadian Armed 
Forces are proud participants in Bell Let's Talk Day and share in the goal of 
ending the stigma surrounding mental illness."

Starting this year and through 2016, the Bell True Patriot Love Fund will 
distribute $250,000 annually in grants of $5,000 to $25,000. It will support 
programs delivered through Military Family Resource Centres (MFRCs) that focus 
on improving access to mental health care on Canadian Forces Bases across the 
country. Bell and True Patriot Love are sharing the cost of the $1 million 
program equally.

"Bell Let's Talk is proud to partner with True Patriot Love in supporting 
members of the Canadian military and their families with this specialized 
program," said George Cope, President and CEO of Bell and BCE. "We all 
acknowledge the unique pressures and demands faced by military families, and 
the Fund will help ensure access to mental health support for those who need 
it, as close to home as possible."

"True Patriot Love is grateful for the leading role Bell has played in working 
to establish a funding mechanism to support mental health care for the 
Canadian Armed Forces community," said Bronwen Evans, Co-Founder and Managing 
Director of True Patriot Love. "Together we are committed to seeing positive 
change for those Canadians who dedicate so much of their lives to their 

The call for funding applications runs from today, April 30(, )through to June 
28, 2013, and is open to all MFRCs across Canada working in partnership with 
local mental health groups. The True Patriot Love Foundation will manage and 
administer all aspects of the Fund.

"We have seen the real difference True Patriot Love is making in the lives of 
Canadian servicemen and women who have struggled as a result of their service 
to the country," said Mary Deacon, Chair of Bell Let's Talk. "We're very 
pleased to apply our experience in working with grassroots community groups 
through the Bell Let's Talk Community Fund to bring enhanced mental health 
support to military families in locations across the nation in partnership 
with True Patriot Love."

Bell and True Patriot Love will focus the fund on high-impact, community-level 
programming that meets the unique needs of each individual military base. The 
most effective way to achieve this is through MFRCs, which serve as a 
well-established focus through which community-based services and social 
supports can be provided. Many Canadian military families live on military 
bases in smaller, often remote communities.

The Bell Let's Talk initiative was launched in 2010 to drive action in mental 
health based on 4 pillars: Anti-stigma, care and access, research, and 
workplace best practices. To learn more about the largest-ever corporate 
commitment to Canadian mental health, please visit

At least 1 in 5 Canadians will struggle with a mental illness in their 
lifetimes - and 2 out of 3 won't seek the help they need because of the stigma 
surrounding the disease. Mental illness impacts everyone in some way, and it's 
a health issue that costs the Canadian economy over $51 billion every year. 
More than 500,000 people miss work each day because of a mental illness, and 
the impact in lost labour-market participation alone was an estimated $20.7 
billion in 2012. With its initial $50-million commitment and three successful 
Bell Let's Talk Days since 2011, Bell has now committed a total of 
$62,043,289.30 to Canadian mental health.

About True Patriot Love:
True Patriot Love honours the sacrifices of members of the Canadian Forces, 
Veterans and their families by:
    --  Stepping in where government is unable to fund programs that
        support their physical, mental and social wellbeing no matter
        where they are posted in Canada or abroad
    --  Promoting their special skills and capabilities resulting from
        their unique conditions of service
    --  Being a channel for everyday Canadians, corporations and
        philanthropists to express their appreciation and patriotism

Over the past three years, True Patriot Love was honoured to have raised over 
$14 million to fund a variety of military programs, charities and causes, when 
and where it is needed most. Our three key areas of support are Family Health 
and Support, Physical Health and Rehabilitation, and Mental Health and 
Please visit for more information.

About Bell
Bell is Canada's largest communications company, providing consumers and 
business with solutions to all their communications needs. Bell Media is 
Canada's premier multimedia company with leading assets in television, radio 
and digital media. Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). To learn 
more about Bell, please visit

For media inquiries, please contact:

Hilary Coles Manager, Communications and PR True Patriot Love Foundation 416.628.4972

Jacqueline Michelis Bell Media Relations 1 855-785-1427 @Bell_News

Image with caption: "The Honourable Peter MacKay, Minister of National 
Defence, George Cope, President and CEO, Bell and BCE and, Mary Deacon, Chair, 
Bell Let's Talk mental health initiative at the launch of the Bell True 
Patriot Love Fund in Ottawa on April 30, 2013. (CNW Group/Bell Canada)". Image 
available at:

SOURCE: Bell Canada

To view this news release in HTML formatting, please use the following URL:

CO: Bell Canada
ST: Ontario

-0- Apr/30/2013 18:15 GMT

Press spacebar to pause and continue. Press esc to stop.