Citi Appointed Depositary for Coca-Cola HBC AG's ADR Programme

  Citi Appointed Depositary for Coca-Cola HBC AG's ADR Programme

Business Wire

LONDON -- April 30, 2013

Citi has been appointed by Coca-Cola HBC AG (“Coca-Cola HBC”), one of the
largest bottlers and vendors of The Coca-Cola Company’s products in the world,
as the depositary bank for its American Depositary Receipt (ADR) programme.
Citi’s appointment follows the successful Share Exchange Offer by Coca-Cola
HBC AG for all the ordinary shares and American Depositary Shares (ADSs) of
Coca-Cola Hellenic Company S.A., which closed on April 19.

Michalis Imellos, Chief Financial Officer, Coca-Cola HBC, commented “We are
very pleased with the appointment of Citi as ADR depositary and are looking
forward to developing a strong working relationship with Citi, which I am sure
will benefit both Coca-Cola HBC AG and its ADR holders."

“We are delighted to be appointed depositary bank by a leading company such as
Coca-Cola HBC,” said Dirk Jones, Global Head of Securities and Fund Services
Client Sales Management at Citi. “Citi’s investor relations expertise and
unparalleled global distribution network will deliver the resources required
to enable the success of Coca-Cola HBC’s ADR programme.”

Coca-Cola HBC’s ADSs are listed on the New York Stock Exchange (NYSE: CCH),
with each ADS representing one ordinary share. Coca-Cola HBC has a premium
listing on the London Stock Exchange (LSE: CCH) and its shares are listed on
the Athens Exchange (ATHEX: EEE). Coca-Cola HBC is included in the Dow Jones
Sustainability and FTSE4Good Indexes.

Citi is a leading provider of depositary receipt services. With Depositary
Receipt programs in 55 markets, Citi leverages its global network and equity
distribution platform to help companies access new investors, connect to new
markets and raise capital worldwide.

Citi’s Securities and Fund Services provides customized solutions that support
the diverse investment and transaction strategies of investors, issuers and
intermediaries worldwide. Offering a suite of investment administration,
portfolio and fund services, trust and custody and investment and financing
solutions, Citi helps clients meet the challenges of issuing, managing and
distributing financial products and services in today’s complex and
competitive marketplace.

For more information on Citi’s Depositary Receipt Services, visit
www.citi.com/dr.

                                    -Ends-

About Coca-Cola HBC

Coca-Cola HBC is the second-largest bottler of products of The Coca-Cola
Company in terms of volume with sales of more than 2 billion unit cases. It
has a broad geographic footprint with operations in 28 countries serving a
population of approximately 581 million people. Coca-Cola HBC offers a diverse
range of ready-to-drink non-alcoholic beverages in the sparkling, juice,
water, sport, energy, tea and coffee categories. Coca-Cola HBC is committed to
promoting sustainable development in order to create value for its business
and for society. This includes providing products that meet the beverage needs
of consumers, fostering an open and inclusive work environment, conducting our
business in ways that protect and preserve the environment and contribute to
the socio-economic development of our local communities.

About Citi’s Transaction Services

Citi’s Transaction Services comprises Securities and Fund Services and
Treasury and Trade Solutions, and is an integral part of Citi’s Institutional
Clients Group. Transaction Services offers integrated cash management, trade
and securities and fund services to multinational corporations, financial
institutions and public sector organizations around the world. With a network
that spans more than 97 countries, Citi’s transaction services supports over
75,000 clients. As of the first quarter of 2013, transaction services held on
average $415 billion in liability balances and$13.5 trillion in assets under
custody.

About Citi

Citi, the leading global bank, has approximately 200 million customer accounts
and does business in more than 160 countries and jurisdictions. Citi provides
consumers, corporations, governments and institutions with a broad range of
financial products and services, including consumer banking and credit,
corporate and investment banking, securities brokerage, transaction services,
and wealth management.

Additional information may be found at www.citigroup.com | Twitter: @Citi |
YouTube: www.youtube.com/citi | Blog: http://blog.citigroup.com | Facebook:
www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi

Important Notices

Coca-Cola HBC AG (“Coca-Cola HBC”) has filed with the U.S. Securities and
Exchange Commission (the “SEC”) a registration statement on Form F-4, which
includes an offer to exchange/prospectus. Coca-Cola Hellenic has filed a
related solicitation/recommendation statement on Schedule 14D-9 with the SEC.
This document is not a substitute for the registration statement, offer to
exchange/prospectus or any other offering materials or other documents that
Coca-Cola HBC or Coca-Cola Hellenic have filed or will file with the SEC or
have sent or will send to shareholders. INVESTORS ARE URGED TO READ ANY
DOCUMENTS FILED OR TO BE FILED WITH THE SEC IF AND WHEN THEY BECOME AVAILABLE,
BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION. Investors will be able to
obtain a free copy of such filings without charge, at the SEC’s website
(http://www.sec.gov) once such documents are filed with the SEC. Copies of
such documents may also be obtained from Coca-Cola HBC and Coca-Cola Hellenic,
without charge, once they are filed with the SEC. No offering of securities
shall be made in the United States except by means of a prospectus meeting the
requirements of Section 10 of the U.S. Securities Act of 1933, as amended.

This document does not contain, constitute or form part of any offer or
invitation to sell or subscribe or any solicitation of any offer to purchase
or subscribe for any securities in any jurisdiction, and neither this document
(nor any part of it) nor the fact of its distribution form the basis of, or
may be relied upon in connection with, or act as any inducement to enter into,
any contract or commitment whatsoever.

Cautionary Statement Regarding Forward-Looking Statements

The information contained in this document is for background purposes only and
does not purport to be full or complete. No reliance may or should be placed
by any person for any purposes whatsoever on the information contained in this
document or on its completeness, accuracy or fairness. The information in this
document is subject to change.

This document contains forward-looking statements that involve risks and
uncertainties. These statements may generally, but not always, be identified
by the use of words such as “believe,” “outlook,” “guidance,” “intend,”
“expect,” “anticipate,” “plan,” “target” and similar expressions to identify
forward-looking statements. All statements other than statements of historical
facts, including, among others, statements regarding plans for Coca-Cola
Hellenic and for Coca-Cola HBC following completion of the exchange offer;
planned de-listings and U.S. de-registration of the ordinary shares and
American depositary shares of Coca-Cola Hellenic; Coca-Cola Hellenic’s future
financial position and results; Coca-Cola Hellenic’s outlook for 2013 and
future years; business strategy; the effects of the global economic slowdown;
the impact of the sovereign debt crisis, currency volatility, Coca-Cola
Hellenic’s recent acquisitions, and restructuring initiatives on Coca-Cola
Hellenic’s business and financial condition; Coca-Cola Hellenic’s future
dealings with The Coca-Cola Company; budgets; projected levels of consumption
and production; projected raw material and other costs; estimates of capital
expenditure and plans and objectives of management for future operations, are
forward-looking statements. You should not place undue reliance on such
forward-looking statements. By their nature, forward-looking statements
involve risk and uncertainty because they reflect current expectations and
assumptions as to future events and circumstances that may not prove accurate.
Actual results and events could differ materially from those anticipated in
the forward-looking statements for many reasons.

Although Coca-Cola HBC and Coca-Cola Hellenic believe that, as of the date of
this document, the expectations reflected in the forward-looking statements
are reasonable, Coca-Cola HBC and Coca-Cola Hellenic cannot assure you that
future events will meet these expectations. Moreover, neither Coca-Cola HBC
nor Coca-Cola Hellenic nor any other person assumes responsibility for the
accuracy and completeness of the forward-looking statements. After the date of
this document, unless Coca-Cola Hellenic is required by law or the rules of
the United Kingdom Financial Services Authority to update these
forward-looking statements, Coca-Cola Hellenic will not necessarily update any
of these forward-looking statements to conform them either to actual results
or to changes in expectations.

Contact:

Citi Media Contacts:
Amy Cayzer
+44 (0) 20 7508 3082
amy.cayzer@citi.com
or
Coca-Cola HBC AG Investor Enquiries to:
Oya Gur
Investor Relations Director
Tel: +30 210 618 3255
oya.gur@cchellenic.com
or
Panagiotis Vergis
Investor Relations Manager
Tel: +30 210 618 3124
panagiotis.vergis@cchellenic.com
or
Eri Tziveli
Investor Relations Manager
Tel: +30 210 618 3133
eri.tziveli@cchellenic.com