CueScript Becomes VUCAHealth, Announces Advisory Board

            CueScript Becomes VUCAHealth, Announces Advisory Board

PR Newswire

LAKE MARY, Fla., April 30, 2013

LAKE MARY, Fla., April 30, 2013 /PRNewswire/ --To more accurately reflect its
evolving portfolio of services and markets served, CueScript has been renamed
VUCAHealth ( The company, which provides patient
engagement solutions including on-demand prescription-specific videos and
other value-added services, also announced the formation of an Advisory Board
to guide future growth.

"As we explore new products and services to meet the expanding needs of both
our core pharmacy customers and broader related healthcare segments, and to
pursue complementary opportunities in content licensing, we wanted a name that
better reflects the kind of company we are and that creates a solid foundation
upon which to build and grow," said CEO David Medvedeff, PharmD, MBA.
"VUCAHealth emphasizes the vision, understanding, clarity and action that
characterize who we are and the innovative approach we take toward meeting the
evolving needs of our customers."

Guiding that future growth will be a newly appointed Advisory Board made up of
leaders in the retail pharmacy, clinical analytics and pharmaceutical fields.
Board members are:

  oPhil Burgess, president of Phil Burgess Consulting, LLC and chairman of
    the Illinois State Board of Pharmacy. Burgess, who held numerous corporate
    management positions with Walgreens, was appointed to the HIV/AIDS
    Advisory Council under the Clinton and Bush administrations and served as
    healthcare advisor to the Obama campaign. He is active on numerous state
    and federal committees on drug disposal, electronic medical records,
    e-prescribing, and health information exchanges. A recipient of the NACDS
    Harold W. Pratt Award and the Operation PUSH Partner Award, Burgess also
    serves as chairman of the Community Pharmacy Foundation.
  oWoody Eisenberg, senior vice president of performance measurement and
    strategic alliances for the Pharmacy Quality Alliance, Inc.Dr. Eisenberg,
    who was previously chief medical officer at Medco, has served on several
    Centers for Medicare and Medicaid Services Technical Expert Panels, which
    develop quality measures for pharmacists, hospitals and Medication Therapy
    Management programs that seek to improve the quality of care provided to
    Medicare beneficiaries.
  oSharir Kassam-Adams, former chief strategy officer for Decision Resources
    Group and president and CEO of its medical device business unit,
    Millennium Research Group. Kassam-Adams was previously executive vice
    president of Thomson Reuters Healthcare and was with Harcourt during its
    sale to Reed Elsevier. An experienced entrepreneur and general manager
    with a strong track record for building new businesses, Kassam-Adams has
    led multiple high-value M&A transactions. He currently serves on the Board
    of Directors for OpenQ, Inc and the Business Advisory Board for
    Bertelsmann Business Information.
  oChuck Peipher, president of Rajas Consulting which is focused on Phase
    II/III global commercial development in neuroscience. He was previously
    with AstraZeneca in leadership positions spanning the pharmaceutical
    development processes, marketing functions and U.S and global marketing.
    Peipher's last position at AstraZeneca was global team leader, pricing and
    market access, specialty care, where he led a team of six global market
    access directors across three global sites who worked closely with local
    marketing companies and governments to secure pricing, reimbursement and
    access for specialist products.

"We are honored to have such noted industry leaders guiding VUCAHealth's
future growth," said Dr. Medvedeff. "Each contributes a unique expertise that
will ensure the direction the company takes to developing and expanding its
products and services meets the unique and evolving needs of our client

VUCAHealth's core product, MedsOnCue, utilizes QR codes printed on
prescription labels, SMS text messaging and email to deliver on-demand
prescription-specific videos designed to engage and educate patients. The
MedsOnCue solution also includes three customizable services designed to
reinforce patient relationships and cultivate brand loyalty: Connect Me,
providing "click-to-call" access to client-designated pharmacies or call
centers; Remind Me for streamlined registration with the pharmacy's or
healthcare organization's medication alert and reminder program; and Inform
Me, providing on-demand access to additional prescription information and
health or wellness resources.

About VUCAHealth
Based in Lake Mary, Fla., VUCAHealth ( provides a gateway
to patient engagement that serves as an on-demand extension of pharmacists and
other healthcare providers. The company's MedsOnCue solution leverages
advanced mobile, web and on-demand video and communication technologies to
deliver trusted patient information that enhances the medication use process.
It offers a convenient and cost-effective way for clients to provide on-demand
patient medication information and strengthen customer connections with video
briefings, web messaging, reminders and alerts and a host of other
customizable services that extend and enhance the patient relationship.

Media Contact:
Liz Roop
(813) 902-3578


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