Experian Marketing Services launches global, intuitive cross-channel marketing platform

Experian Marketing Services launches global, intuitive cross-channel marketing
                                   platform

New platform provides leading brands from around the world with the ability to
consistently plan, manage, execute and optimize marketing campaigns - in all
channels - from a single system

PR Newswire

NEW YORK, April 30, 2013

NEW YORK, April 30, 2013 /PRNewswire/ -- Experian Marketing Services, a global
provider of integrated consumer insights and targeting, data quality and
cross-channel marketing, today announced the launch of its new global
cross-channel marketing platform. Unlike existing cross-channel campaign
management or single-channel campaign execution offerings, Experian Marketing
Services' cross-channel marketing platform was built with the scale and
flexibility to seamlessly handle the growing complexities and speed required
to effectively engage in intelligent customer interactions with today's
dynamic and hyperconnected customers.

The new "always-on" consumer has now elevated the necessity for brands to
deliver coordinated and consistent customer experiences across all marketing
channels. Experian Marketing Services has filled this need by now offering
marketers access to a single platform in which they can unite siloed marketing
functions and optimize real-time customer interactions across email, mobile,
social, Web, display and print.

Key features of the platform include:

  oReal-time and actionable data — This feature enables marketers to obtain a
    true, panoramic customer view, integrating data from any virtually source
    (including first-party and third-party data) and channel into an
    always-fresh central repository. This data then can be leveraged
    immediately for more effective targeting, triggering and personalization
    of marketing campaigns across all channels. Brands also can layer customer
    data with deep consumer insights to gain a true, panoramic view of their
    customers.
  oCross-channel campaign management — The new platform provides a central
    location for marketers to plan, manage, execute and optimize all campaigns
    across channels in a highly sophisticated and streamlined fashion. This
    enables marketers to focus less on logistics and more on delivering
    consistent and coordinated marketing messages to their customers as they
    naturally move seamlessly in and out of channels.
  oIntelligent customer interaction management — Marketers are now able to
    trigger highly optimized, personalized and coordinated messages across
    channels based on customers' real-time actions and responses to campaigns.
    All messages are created and delivered directly from the same platform,
    ensuring that customer response behavior is immediately captured and
    accessible to drive even greater relevancy in subsequent interactions.

"Multidevice consumerism is the new reality as the consumer paradigm is
shifting and the customer's path to purchase is becoming increasingly more
complex. To be successful in this multichannel environment, marketers must
have access to real-time data and the ability to react and respond quickly and
appropriately," said Matt Seeley, president of Experian Marketing Services.
"Our new cross-channel marketing platform provides brands with a single,
intuitive platform to align all of their marketing initiatives around the full
customer experience — making customer interactions seamless and relevant,
regardless of the marketing channel."

Additional highlights of Experian Marketing Services' new cross-channel
marketing platform include:

  oThe platform allows marketers to interact with customers across multiple
    channels in both a batched-based and real-time, one-to-one fashion
  oThe ability to identify and target customers who are key influencers on
    social networks and then send them special, enticing offers that reward
    brand advocacy
  oBehavioral retargeting capabilities to expand brand reach and increase
    campaign effectiveness
  oMobile optimized emails, landing pages and preference centers
  oIndustry-leading, proprietary email deliverability technology and
    expertise
  oThe ability to identify how marketing efforts in various channels directly
    impact sales and drive brand advocacy

"In this always on consumer environment, it's critical for marketers to create
a seamless brand experience across all channels, online and offline," said
Peter DeNunzio, general manager, cross-channel marketing, Experian Marketing
Services. "With this new cross-channel marketing platform, we're leveraging
our expertise in building scalable and reliable marketing technology to
transform how brands interact and connect with their customers. As a result,
our clients will have a sustainable and strategic competitive advantage in the
marketplace and the necessary tools to build meaningful and lasting customer
relationships."

Learn more about our cross-channel marketing platform.

For additional insights on the latest consumer trends, be sure to read our
2013 Digital Marketer Report.

About Experian Marketing Services

Experian Marketing Services is a global provider of integrated consumer
insight and targeting, data quality and cross-channel marketing. We help
organizations from around the world intelligently interact with today's
dynamic, empowered and hyperconnected customers. By coordinating seamless
interactions across all marketing channels, marketers are able to plan and
execute superior brand experiences that deepen customer loyalty, strengthen
brand advocacy and maximize profits.

For more information, please visit http://www.experian.com/marketingservices.

About Experian

Experian^® is the leading global information services company, providing data
and analytical tools to clients around the world. The Group helps businesses
to manage credit risk, prevent fraud, target marketing offers and automate
decision making. Experian also helps individuals to check their credit report
and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Total revenue for the year ended 31 March
2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44
countries and has its corporate headquarters in Dublin, Ireland, with
operational headquarters in Nottingham, UK; California, US; and São Paulo,
Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered
trademarks of Experian Information Solutions, Inc. Other product and company
names mentioned herein are the property of their respective owners.

Contact:
Matt Tatham
Experian Marketing Services Public Relations
1 212 380 2939
matt.tatham@experian.com

SOURCE Experian Marketing Services

Website: http://www.experianplc.com
 
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