Samsung Mobile and Filmmaker Baz Luhrmann Partner to Inspire Passion Through Innovation and Technology

  Samsung Mobile and Filmmaker Baz Luhrmann Partner to Inspire Passion Through
  Innovation and Technology

   Reveal of a short personal film, created by the world-renowned director,
      invites audiences into a world of artistic vision and inspiration

Business Wire

NEW YORK -- April 30, 2013

Samsung Electronics Co., Ltd., a global leader in digital media and digital
convergence technologies, and film visionary Baz Luhrmann, today announced a
partnership created to bring passion to life through innovation and
technology. At the onset of this partnership is the unveiling of an exclusive
short film, created by Luhrmann, which highlights his artistic inspirations
and illustrates how technology has enhanced his creative process. Samsung also
announced today its official sponsorship as the exclusive technology partner
at the premiere of Warner Bros. Pictures’ and Village Roadshow Pictures’
highly anticipated film adaptation of “The Great Gatsby,” in New York City on
May 1, 2013.

In this short narrative film, available in the coming weeks, Luhrmann
describes his lifelong journey of storytelling and filmmaking, from
inspirational moments with those that have influenced him, to the role
technology plays throughout his creative process. In observance of the
powerful ways that technology and storytelling can change people’s lives for
the better, Luhrmann previews his future collaborations with Samsung to help
foster passion within future generations.

“Samsung is leading the world with their devices and their creative tools
because they are imagining them and creating them out of a philosophy of
bringing passion and inspiration to life, and sharing it, and this is a
philosophy which I have lived and also share,” says Baz Luhrmann. “I have
always been a collaborator creatively and the big breakthrough with the
Samsung Galaxy and Notebook is that they enable any group of like-minded
creatives, large or small, far or near, to forge true connections, to share
their passions and inspirations, dreams, thoughts, and discoveries on the
spot, in the moment, anywhere or anytime. The fact that the devices speak to
each other in lockstep, sharing a single image, a moving picture, a song, or
all three instantly, among a collective, and being able to manipulate that
material while everyone shares in the experience is a huge step forward in the
creative process and facilitates a passionate life.”

This coming year, Samsung and Luhrmann will explore the role of technology in
the individual’s journey to explore and share inspirations, and cultivate new
ideas. Samsung believes in the power of technology and innovation to help each
individual discover what lies within him or herself, and to enrich their lives
and the lives of others.

“Samsung is committed to creating technology that gives individuals a sense
that the world is without boundaries or limitation. Our products are designed
to make lives richer, simpler and more meaningful, and we are thrilled to
partner with Baz as a symbol of collaboration-fueled creativity and passion,”
said Younghee Lee, Executive Vice President of Global Marketing Group, Mobile
Communications Business of Samsung Electronics. “Baz’s films bring together
many influences, past and present, through a spectacular mash-up of creativity
and ideas. Through this convergence of technology and everyday inspiration,
Baz creates new worlds that go on to surprise, delight and inspire others to
do the same.”

In addition to a long-term partnership with Luhrmann, Samsung is also the
exclusive technology sponsor for the May 1, 2013 New York City premiere of
Baz’s latest film achievement, “The Great Gatsby,” which also opens the Cannes
Film Festival on May 15, 2013. Samsung will be part of the live stream from
the red carpet in New York, along with devices loaded with exclusive content
from the film. Follow the action around Samsung at “The Great Gatsby” premiere
events via the #gatsbypremiere hashtag.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new
possibilities for people everywhere. Through relentless innovation and
discovery, we are transforming the worlds of televisions, smartphones,
personal computers, printers, cameras, home appliances, LTE systems, medical
devices, semiconductors and LED solutions. We employ 236,000 people across 79
countries with annual sales of US$187.8 billion. To discover more, please

About Baz Luhrmann

BAZ LUHRMANN (Director/Producer/Screenwriter) has captured popular and
critical imagination internationally with a diverse range of award-winning
projects in film, opera, theatre, and music. His current project, a film
adaptation of F. Scott Fitzgerald’s “The Great Gatsby,” starring Leonardo
DiCaprio, is set to be released May 10 in theatres across in the U.S.
Previously, he directed “Australia" (2008), “Moulin Rouge!” (2001), “William
Shakespeare’s Romeo + Juliet,” (1996), and “Strictly Ballroom” (1992). In
2002, “Baz Luhrmann’s Production of Puccini’s La Bohème on Broadway” was
nominated for seven Tony Awards, including Best Revival and Best Director for
Luhrmann. In 2003, he conceived and directed the campaign for Chanel Nº5
perfume, Nicole Kidman. The soundtrack albums for “William Shakespeare’s Romeo
+ Juliet” and “Moulin Rouge!” executive produced by Luhrmann, have sold more
than thirteen million copies worldwide.

About “The Great Gatsby”

Warner Bros. Pictures presents, in association with Village Roadshow Pictures,
in association with A&E Television, a Bazmark/Red Wagon Entertainment
Production, a Film by Baz Luhrmann, “The Great Gatsby.” The film stars
Leonardo DiCaprio, Tobey Maguire, Carey Mulligan, Joel Edgerton, Isla Fisher,
and Jason Clarke. Luhrmann directed the film from a screenplay he co-wrote
with Craig Pearce, based on F. Scott Fitzgerald’s classic novel. Luhrmann
produced, along with Catherine Martin, Douglas Wick, Lucy Fisher and Catherine
Knapman. The executive producers are Barrie M. Osborne, Shawn “JAY Z” Carter,
and Bruce Berman. Opening May 10, 2013, “The Great Gatsby” film will be
distributed in RealD 3D, 3D and 2D by Warner Bros. Pictures, a Warner Bros.
Entertainment Company, and in select territories by Village Roadshow Pictures.


MWW for Samsung
Nicole Tiedemann, 212-827-3777
Press spacebar to pause and continue. Press esc to stop.