PETROL Named the Media Agency of Record for NAMCO BANDAI Games America Inc.
BURBANK, Calif., April 30, 2013
BURBANK, Calif., April 30, 2013 /PRNewswire/ --PETROL has been named as NAMCO
BANDAI Games America Inc.'s Media Agency of Record to deliver media strategy,
planning, and buying services.
"PETROL's extensive expertise and broad list of cross-functional media
services made them a natural fit to become NAMCO BANDAI Games America's media
agency of record," said Carlson Choi, Vice President of Marketing & Digital
Sales, at NAMCO BANDAI Games America Inc. "We look forward to working with our
partners at PETROL to increase the reach and awareness for all of our
"Our approach to advertising evolves with the shift in our digital and media
landscape. Our partnership with NAMCO BANDAI Games America Inc. makes us brand
leaders in this fast paced environment where everything is about to change,"
said Alan Hunter, President and Chief Creative Officer, PETROL.
PETROL will deliver on all media categories, including but not limited to: TV,
Digital, Mobile, and Print; PETROL will provide the media strategy and
planning, media buying, media tracking and reporting, and media research.
PETROL and NAMCO BANDAI Games America Inc. have worked closely together on a
wide variety of successful media initiatives in recent years; PETROL is
thrilled to now serve as their Media Agency of Record. Ben Granados, the
agency's EVP/Chief Strategic Officer, noted, "We specialize in gaming media
and have positioned ourselves to partner with a proven brand in NAMCO BANDAI
Games America; we're extremely excited to be working with such great partners
in our space."
PETROL is a full-service advertising agency based in Burbank, California. With
dedicated departments for not only media planning and buying, but for print
services, motion graphics, AV, social media, as well as interactive/digital,
PETROL is constantly developing fully integrated global marketing campaigns
for major brands across genres.
About NAMCO BANDAI Games America Inc.
NAMCO BANDAI Games America Inc., part of NAMCO BANDAI Holdings Inc., is a
leading global publisher and developer of interactive content — including all
major video game consoles, iOS, mobile and online. The company is known for
creating and publishing many of the industry's top video game franchises,
including PAC-MAN^®, TEKKEN^®, SOULCALIBUR^®, NARUTO™, NARUTO
SHIPPUDEN™,Dragon Ball^®, GALAGA^®, RIDGE RACER® and ACE COMBAT^®. More
information about the company and its products can be found at
www.namcobandaigames.com or www.facebook.com/namco
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